The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

B2B 152

B2B Social Media Metrics Study 152

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries.

Case Study 60

Case Study Tips Metrics Education 60

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar.

Engagement 60

Engagement Case Study Tips Discount 60

Sprout Social

MARCH 12, 2024

Some brands, like nonprofits and political associations , will inevitably need to be present in social media conversations about controversial topics. Check out our communications plan templates and webinar. But even they will be selective about how they engage to reach their goals on social.

Social Media 112

Social Media Marketing Sentiment Influencer 112

Oktopost

APRIL 30, 2020

The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing. It is also the top social media platform for B2B lead generation by far. How to Create and Manage Your LinkedIn Event.

Eventful 130

Eventful LinkedIn B2B Microsoft 130

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Pam Moore

OCTOBER 6, 2016

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. Building thought leadership takes time.

Social Media 167

Social Media How To B2B Authentication 167

Convince & Convert

OCTOBER 30, 2011

Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. We uncovered a great many interesting factoids, and even some “non-advice’ including the finding that if you’re a B2B company what day you tweet (within the work week) is irrelevant.

Facebook 156

Facebook B2B Statistics Apple 156

Sprout Social

MAY 4, 2020

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. But just about every brand you can name is holding a digital event or webinar or “unique” online offering of some sort.

Eventful 82

Eventful B2B Team Organization 82

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content. Experiment.

Social Media 176

Social Media B2B Hubspot Exercises 176

Convince & Convert

MAY 19, 2016

Present a challenge that will pique your audience’s interest and showcase your solution to keep them moving in the right direction. To further nurture and nourish your leads, consider a webinar. More than 60 percent of marketers use webinars to convert. Feature Study. Whitepapers are not a drive-by read.

Drupal 94

Drupal Content Case Study Statistics 94

Oktopost

NOVEMBER 18, 2020

However, aligning sales and marketing and achieving this level of cohesion presents a lot of obstacles for companies. Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google. They still remain apart in many organizations.

Engagement 90

Engagement Social Media B2B Team 90

Pam Moore

FEBRUARY 24, 2018

I covered Mark’s announcement and what you can do about it in these two blog posts and webinars: Facebook News Feed Changes 101: What You Need to Know For Your Business. Does this mean they are not in the B2B camp that is watching our LinkedIn videos earning between 10,000 and 50,000+ organic views each? Are you Ready?

Feed 167

Feed Feedly Metrics News 167

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Generate webinar registrations. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Get more from your presentations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

FEBRUARY 7, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Confident sales leaders who would go into meetings, presentations, conferences, etc. The answer is no.

Conference 95

Conference Message Boards Training Data 95

Writtent Blog

APRIL 2, 2014

The Grande Guide to B2B Content Marketing. This Eloqua resource is a whitepaper, that’s elegantly presented in presentation format. 11 Examples of B2B Content Marketing. The Ultimate Webinar Checklist. Running your first webinar? It’s positively filled with helpful stats, facts, graphs, and charts.

Resources 99

Resources Content Case Study eBook 99

Pam Moore

AUGUST 3, 2016

However, where Snapchat has struggled is expanding the demographic as well as presenting a solid value proposition that is both affordable and understandable for brands working in the business to business (B2B) space. Free webinars: We are launching a series of webinars and training opportunities to dig even deeper.

Instagram 60

Instagram Advertising Comparison Training 60

Convince & Convert

AUGUST 25, 2011

Marketing Sherpa B2B Summit (September 26-27 Boston). If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit. If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit. You want more meat, less bun? Same premise.

Eventful 127

Eventful Social Media B2B Conference 127

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. So what makes Google+ special? What are the best practices for business use of the platform? ” Google+ for SEO?

Google 216

Google Tips Bookmarklet SEO 216

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together. We’re all in this together, and we need each other more than ever.

Resources 135

Resources Communities Instagram Overview 135

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Recycle content from your presentations or consider converting eBooks into powerpoints to upload. Promote Webinars. Summarize webinars your company offers into blog articles.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Repurpose content from your presentations or consider converting eBooks into powerpoints to upload. Promote Webinars. Summarize webinars your company offers into blog articles.

Screencast 87

Screencast Content eBook Film 87

Convince & Convert

AUGUST 2, 2010

The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. Just go to [link] The Webinars run from October 5 – October 26. Check out all the details and save 50% (only $297 for a limited time).

Facebook 121

Facebook Social CRM Consultant MySpace 121

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Let’s say you are hosting a webinar through a third-party tool.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Diva Marketing Blog

MAY 4, 2012

of webinars, presentations and posts that help you through the logistics of how to pin. As my friend Barb Giamanco t he diva of social media for sales said to me - I get B2C but other then showing the "human side" of a B2B company I'm not sure of the application benefits. Social Visual Communication. Vocabulary matters.

Tips 91

Tips How To B2B Microsoft 91

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Also use it to track results and present the plan to your boss, teammates, and clients. Just look at Adobe.

B2B 98

B2B Social Media Tools Tips 98

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 145

B2B Survey ROI Metrics 145

Hootsuite

JANUARY 4, 2023

Also use it to track results and present the plan to your boss, teammates, and clients. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. Pinterest Webinars. Meta Blueprint.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Koka Sexton

MARCH 2, 2011

Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media. View more presentations from InsideView. Introduction to Social Selling. They were all very excited to join the movement.

Training 66

Training Social Media Social CRM Education 66

Sprout Social

MARCH 2, 2023

And that’s why live streaming is becoming more common in B2B marketing. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience. We get it, many B2B marketers are totally new to the streaming world and what it entails. LinkedIn Live presentations don’t have to be pristine and polished.

LinkedIn 109

LinkedIn How To B2B Hosting 109

Convince & Convert

JANUARY 14, 2016

I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. The idea that a conservative voice is at odds with presenting important content in a fun, not-so-serious-and-boring way is over-simplistic and detrimental to change. You can present serious topics in a fun way.

Flash Mob 60

Flash Mob Content Banking Marketing 60

Buffer Social

NOVEMBER 30, 2016

What makes this course is that Neil Patel presents the information in very easy-to-learn and snackable ways. The lessons are presented in video format and range anywhere from 3:00 – 12:00 minutes. PPC for lead generation and B2B. PPC for lead generation and B2B. Buffer’s Week of Webinars on Digital Marketing.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. The average consumer receives 44 emails per day, which is far fewer than the number of tweets to which the average person is potentially subjected. Further, I suspect most people check email more frequently than they check Twitter throughout the day. Very, very few. All rights reserved.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Pam Moore

SEPTEMBER 20, 2020

LinkedIn presents tremendous opportunity to build brand awareness, generate leads and increase sales as you build your network of powerful contacts. Your digital presence such as how you present yourself, how you engage and even what you like, comment on and share on LinkedIn all impact your personal and business brand.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78