Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Fortunately, there’s a strategy out there that can help everyone address this challenge: account-based marketing (ABM). At GumGum, we’ve put a lot of creative resources into producing content that promotes our computer vision technology in a truly unique way. Click To Tweet.

Campaign 147

Campaign Marketing B2B Conference 147

Sprout Social

JULY 6, 2022

Many brands use Twitter as part of their customer care strategy , as an alternative to calling customer support. The top times to post on Twitter we found above may help you determine when you should focus on prioritizing publishing new content versus devoting resources to customer support or consider a multiple Twitter account strategy.

Twitter 105

Twitter Tourism Travel Education 105

Convince & Convert

JUNE 16, 2014

(to read my ebook on the 4 types of content marketing metrics, go up to the top left of this page and click on the “+” for ebooks and select the “Field Guide to Content Marketing Metrics” ~ jay) Terry: How do you think companies who don’t have dedicated resources can create branded content?

B2B 158

B2B Content Marketing Metrics 158

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Follow these four steps and you’ll be on your way to securing the budget and resources you need to get the job done.

B2B 129

B2B Social Media Proposal Google Reader 129

The Realtime Report

NOVEMBER 12, 2021

By boxes, we mean that ensuring you invest your time and resources in the right places, focus on the large aspects, and not overlook minor mistakes that can set you back. So, you should optimize your images, use keyword implementation, and create a content strategy when prioritizing SEO. Fortunately, we are here to help. Final Words….

Marketing 91

Marketing Startup SEO Applications 91

Social Media Strategies Summit

JUNE 8, 2023

Video source Their agency partners worked with Treaty’s existing creative assets and other resources while advising the brand on how to build Facebook video ads that generate conversions. But with a smart Facebook strategy, they were able to dramatically increase direct-to-consumer sales, helping the brand achieve its growth targets.

Brands 130

Brands Facebook Influencer Campaign 130

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. How can they without their mobile numbers?

Engagement 118

Engagement B2B Data Social Media 118

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. From being an accessible resource to providing ongoing support and creating delightful customer experiences, you can build customer loyalty and increase sales with the right social strategy.

Strategy 64

Strategy Report Publishing Team 64

Webbiquity SMM

DECEMBER 16, 2013

What are some of the best tools and resources to help marketers create compelling infographics? Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4:

Content 201

Content Marketing B2B Journal 201

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. Based on this data, your marketing team pivots to switch up the marketing strategy to focus on thought leadership and develops content that reflects the top 10 challenges of CPG in the space. Uniquely Qualified Audience Creation.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Firebelly

OCTOBER 12, 2015

This group allows new members to have the same privileges and benefits as the first group, including access to free social media resources. Digital Marketing: Social Media, Search, Mobile & More. Social Media Marketing Strategies For Business Professionals. Strategies & Tips On Social Media Marketing.

Groups 100

Groups Groups LinkedIn Social Media 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Hootsuite

MARCH 11, 2020

57% of LinkedIn users access the site using mobile devices. links, forms, video) to mobile. It’s part of the reason why 58% of B2B marketers prefer LinkedIn ads compared to other social organizations. Another reason could be that 80% of B2B leads generated on social media come from LinkedIn. LinkedIn age demographic.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Sprout Social

APRIL 9, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. This includes both recorded and real-time access to experts, support and resources. March of Dimes. View this post on Instagram.

Resources 137

Resources Communities Instagram Overview 137

Pam Moore

JUNE 26, 2020

Building an audience first marketing strategy and taking the time to simply know your customer is one of the best ways to ignite your marketing results. Why you NEED an audience first marketing strategy to drive ALL of your marketing. Supporting Resources. Buyer Persona Worksheet (editable templates for b2b and b2c).

eBook 78

eBook Template Templates B2B 78

Firebelly

AUGUST 8, 2012

It’s the strategy that not only includes the development of this content, but the effective distribution to its audience. A B2B marketer is going to reach her audience differently than a B2C marketer. If you’re a B2B marketer, then LinkedIn and Twitter will be your best bet. Someone created these planes.

Curation 194

Curation Publishing Content B2B 194

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. If you’re a social media marketer and haven’t heard of dark posts, by all means add this excellent resource to your reading list. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. use WhatsApp, and 56.8%

Brands 152

Brands Analytics Consultant Data 152

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Guide multiple departments.

Examples 103

Examples Template Templates How To 103

Pam Moore

JANUARY 4, 2017

We don’t want to wait in line or even wait for a mobile web page to load on our device. Build your social media strategy and plan. You are going to need to define your brand, content, engagement and other specifics of your strategy. 10 Proven Strategies to Get Your Social Media Budget Approved (podcast).

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. Special bonus worksheets and resources will be provided to everyone who registers and attends the entire webinar LIVE! You will learn actionable strategies and tactics you can begin implementing immediately!

Social Media 149

Social Media Training Startup Social Networking 149

Hootsuite

JUNE 11, 2020

But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy. If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. Source: Mint Mobile. Non-video ads (i.e.,

YouTube 145

YouTube Marketing Campaign Guidelines 145

Hootsuite

APRIL 29, 2020

But this is great source of competitive intelligence to help guide your scheduling strategy. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m. LinkedIn: For B2B brands, post Wednesday, 7:45 a.m., Decide how often to post. 10:45 a.m., 12:45 p.m.,

Template 145

Template Templates Social Media Tools 145

Pam Moore

DECEMBER 21, 2020

Stop Wasting Time and Money on Digital Marketing Strategies that Don't Work! There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media. Hope is NOT a Strategy – Align Social and Digital Marketing to Your Business Goals!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Stop Wasting Time and Money on Digital Marketing Strategies that Don't Work! There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media. Hope is NOT a Strategy – Align Social and Digital Marketing to Your Business Goals!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Stop Wasting Time and Money on Digital Marketing Strategies that Don't Work! . There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media. Hope is NOT a Strategy – Align Social and Digital Marketing to Your Business Goals! .

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

JUNE 24, 2019

BIEN is a digital media and design studio based in San Diego, California that provides creative resources for the hospitality, food and culture industries. Social Babies is a social media agency that specializes in strategy, content, community management and paid social advertising. Bien Media. Bloomerang. Social Babies. Social Czars.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Likeable

SEPTEMBER 3, 2019

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. B2B companies can hop on the real-time content train too!

Content 65

Content Meme How To Trends 65

Pam Moore

DECEMBER 7, 2017

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. 72% marketers have a content strategy in place, while only 30% have it documented (LinkedIn). Syndication.

Template 167

Template Templates Trends Content 167

Social Media Strategies Summit

NOVEMBER 18, 2022

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. We’ll cover all those points (and more) in our complete social media strategy creation guide. TikTok Marketing Strategy. Let’s get into it.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Pam Moore

SEPTEMBER 9, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , Content Calendar Template and more. See the “Supporting Resources” section at the bottom of this article. Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C).

Conversation 78

Conversation Template Templates Marketing 78

Hootsuite

MAY 11, 2023

Talk about relaxation techniques, healthy hobbies, and other strategies that work for you. Showcase ways to reduce energy consumption, recycle resources, or reuse materials. Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers.

YouTube 103

YouTube Video Film Sports 103

Hootsuite

MAY 16, 2022

The free resource includes key audience insights, recommended ad types, and tips for success. First, a short refresher: Facebook offers various bid strategies, but the most common type is an auction-style format. If you’re new to Facebook ads, it’s best to stick to the automated bidding strategies. Your bidding strategy.

Cost 94

Cost CPC Facebook HootSuite 94

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. billion use social networks from a mobile device. billion last year to 2.5 MediaPost ).

Social Media 100

Social Media Marketing Survey Metrics 100

Pam Moore

NOVEMBER 14, 2017

How you kickoff the relationship with your social media agency from day one, all the way to final and detailed execution of strategies and tactics are critical to success. Take a listen to episode 240 of the Social Zoom Factor podcast for 10 strategies and tips to partner with your social media agency for maximum success and ROI!

ROI 164

ROI Social Media How To Marketing 164

Pam Moore

AUGUST 17, 2020

I'm excited to share with you the Top 10 LinkedIn Power Strategies that Will Ignite Your Brand and Business ! These are the same exact strategies that I have personally used to grow my network and leverage LinkedIn as a power house of business growth for more than 15 years. Supporting Resources .

LinkedIn 78

LinkedIn Tips Brands Training 78

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144