Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around. Recent data show that B2B marketers are very satisfied with the benefits of their social media marketing: – Over 56% of B2B marketers acquired new business partnerships through social media, compared to 45% of B2C. – 60% of B2B marketers saw improved search rankings from their social efforts, compared to 50% of B2C. LinkedIn. Blogging. MORE >>

Social Media Marketing has been one of the successful marketing strategies for marketers and companies online in recent years. There are some major social media communities and emerging social media communities that can help business to improve their marketing strategies online. These social media networks help in providing b2b marketing solutions and generate quality marketing tips for new business online. Top 6 social networks for B2B marketing solutions. Twitter. Infographic: Social Media B2B. Facebook. Google+. MORE >>

Explode Your B2B Blog Traffic. We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. We submitted our blog to Social Media Today which has 44,191 Facebook fans and 70,500 Twitter followers. B2B Blogging Communities. Here are a few B2B blogging communities to consider: B2B Marketing Zone launched in 2009. Some of the top B2B minds are there, including Michael Brenner , Sr. Director of Global Integrated Marketing as SAP, is a member. Do you know of a B2B blogging community we missed? MORE >>

Marketing by collaborating with member organizations is a proven and successful marketing channel, provided that you are working with the member organizations that will deliver customers that are profitable for your brand. Once you have discovered the right organization to solicit, you then need to find the right people or contacts within the organization, just like any other B2B marketer. We have assisted affinity marketers in successfully addressing these challenges. Define primary market for affinity partner prospects. Kenyon Blunt. Credit unions. MORE >>

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US. B2B and B2C marketers are spending their social media budgets in different ways. But can marketers tell if that spending is effective? MORE >>