33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal. Direct Marketing ).
3 Tips for Using Social Media for B2B Marketing
DECEMBER 27, 2016
Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Here are three tips for using social media more effectively in your B2B marketing.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Hashtags are very important on Twitter but can’t contain spaces.
Social Media is Key to B2B Content Marketing [Report]
JUNE 1, 2013
91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. If you have a website, a blog, or maintain a presence on Facebook, Twitter, or other social networks, you are a publisher. LinkedIn is the top social network when it comes to B2B content marketing.
What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.”
Infographic: B2B content marketing trends
AUGUST 10, 2013
Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Twitter for companies. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Featured Headline Marketing Content marketing infographic Information graphics
12 Tweetable Statistics Prove B2B Social Media ROCKS
PWB Marketing Blog
SEPTEMBER 14, 2011
Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Dispel the myth that social media isn’t for B2B and tweet the truth.
How to Grow Your B2B Facebook Community
FEBRUARY 5, 2013
Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Follow them on Twitter. Content is like singing a song. On American Idol. Video.
The B2B End Around
OCTOBER 5, 2011
Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. I’m in B2B, not B2C. Individuals who very well may be on LinkedIn, Facebook, and Twitter. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” The B2B End Around. Guest post by Ken Mueller. To that I say, “Poppycock!
Driving Long-Term B2B Growth with an Omni-Channel Presence
SEPTEMBER 15, 2015
68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). With many areas of B2B procurement beginning to look more like consumer transactions, 83% of B2B sellers understand long-term success is dependent upon implementing an omnichannel strategy; however, most have yet to create one. Guest post by Robert C. Johnson. Robert C.
B2B Blogging Trends for 2011
FEBRUARY 8, 2011
Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. There’s much more.
Creating Engagement in B2B Marketing
Buzz Marketing for Technology
MARCH 2, 2010
You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it. A recent Cone Inc.’s
Changes in B2B Marketing — Mad Marketing TV Ep 13
Buzz Marketing for Technology
FEBRUARY 29, 2012
Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Visit [link] to learn more.
How to REALLY Increase B2B Blog Traffic
PWB Marketing Blog
AUGUST 31, 2011
Explode Your B2B Blog Traffic. We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. We submitted our blog to Social Media Today which has 44,191 Facebook fans and 70,500 Twitter followers. B2B Blogging Communities. Here are a few B2B blogging communities to consider: B2B Marketing Zone launched in 2009.
10+ Ways To Use B2B Social Media In Your Business
PWB Marketing Blog
OCTOBER 25, 2011
Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media. Have branded wall paper for your Twitter profile. Skin your YouTube page.
4 Fresh Trends in B2B Social Campaigns
Convince & Convert
JUNE 19, 2013
Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. In the B2B space, having people follow you is not enough. For B2B marketers, the promise of social is user data, and first generation social campaign technologies just weren’t delivering. That’s changing rapidly. Let us know!
What Does B2B Social Media Success Look Like?
MAY 23, 2011
It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Twitter followers. Results.
Seven Habits of Highly Effective B2B Websites
PWB Marketing Blog
NOVEMBER 1, 2011
Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites. 1. Design for Humans. Focus more of your marketing efforts there. 4. Include Calls-to-Action.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013
The Realtime Report
SEPTEMBER 20, 2012
The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US.
What Are Your First Impressions Of Google+ As A B2B Marketer?
PWB Marketing Blog
AUGUST 1, 2011
Google+ is outpacing Facebook and Twitter by leaps and bounds. To put that number in perspective, it took Twitter and Facebook nearly three years to reach 20 million users. From a B2B marketing perspective, it is still too early to use Google+ as a communications tool. Only time will tell whether Google+ will complement or compete with Linkedin, Facebook, and Twitter.
5 best growth marketing strategies for B2B
SEPTEMBER 6, 2016
Image by TopRank Marketing / Creative Commons BY. Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B 2B marketing continues on its torrid pace: The sector grew by 17 percent last year and continues to attract new businesses and customers. Targeted content marketing. Email marketing. B2B Social marketing
B2B: Involve Your Sales People in Social Media Marketing and CRM Now
JULY 21, 2011
In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales. Social media for marketing and business in general is not about telling people what they need or what they should think.
How Does Digital Marketing Differ From B2B to B2C?
NOVEMBER 9, 2016
One of the most basic and fundamental rules of marketing is undoubtedly “know your audience.” Without this vital piece of information you won’t be able to find your market, appeal to them, and close the sale (you’re basically just “walking in the woods”). Imagine that B2B is like LinkedIn and B2C is like Facebook. Regardless of who your audience is, marketing is never easy.
20 Social Media Marketing Blogs You Should Read in 2013
FEBRUARY 24, 2013
Looking for the best social media marketing blogs? Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. You’ve come to the right place! Here are some that [.].
Four Ways to Optimize Content for B2B Search
MARCH 26, 2012
Because Google is still the top search engine used, B2B marketers need to, now, more than ever, create quality, engaging content and include meta data to have it display in search engine results. The focus of B2B content is to educate potential buyers and inspire them to action. B2B organizations invest in content production primarily for lead generation.
[WEBINAR] Why #B2B Marketers Should Leverage Employee Use of Twitter w/ @michaelido @PeopleLinx
Blue Focus Marketing
MARCH 4, 2014
[WEBINAR] Why B2B Marketers Should Leverage Employee Use of Twitter. EST. As the marketplace and workplace fuse together through social technologies, Twitter continues to gain momentum. In order to transform a business into a social business, companies need to develop more than a linear presence on Twitter. Wednesday, March 19th, 2014 1:00 – 2:00 p.m.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. But social media marketing spending will rise anyway.
How to Create Customer Personas for Your B2B Marketing
Convince & Convert
FEBRUARY 3, 2016
Ardath Albee, author, persona creator, and digital story strategist, was running a tech start-up in 2000, during the first-ever iteration of marketing automation. Ardath joins us on the Business of Story to share the amazing wisdom she has gleaned from her 30+ years of marketing insight. Why your personas are critical to the complex B2B sell. Marketing Interactions.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. Company websites: these are of course at the core of digital marketing.
Generating B2B Leads on Facebook
NOVEMBER 28, 2012
I am always amused when people talk about the value of Facebook in B2B and that it can’t generate leads. think it just comes down to marketing professionals not knowing how to leverage the network in a way that can yield results. Facebook’s site says they have one billion monthly active users as of October 2012. cost per lead. Image by Daily Infographic.
10 Social Lessons for B2B Companies
JULY 20, 2016
Here are ten social lessons for forward-thinking B2B companies. 1. It comes from Simply Measured’s Twitter Competitive Analysis Report. 2016 Social Marketing Planning Guide Download. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company. All it takes is a simple search in Twitter. Get Blogging.
Social Media and B2B – How To Gain Awesome Leads
OCTOBER 30, 2014
———– One of the biggest problems for B2B businesses is gaining more leads. This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore. For instance one of the biggest struggles that B2B companies have is just getting in communication with a decision maker.
Why You Should Encourage Social Advocacy among B2B Employees
DECEMBER 3, 2014
80% of B2B buyers are spectators, reading blogs, watching videos and witnessing discussions without actually participating (Source – Top Rank ). They can participate in industry conversations, such as Twitter chats or recommend creative solutions to wow customers on social media. Daniel Kushner is the Co-Founder of Oktopost, a marketing expert and social media guru.
Leadtail Releases 2013 B2B Social Marketing Report
Blue Focus Marketing
SEPTEMBER 17, 2013
B2B marketing firm Leadtail has recently released the B2B Social Marketing Report: Marketing Executives on Twitter. The aim of the survey was to provide a glimpse into the social media usage and posting habits of prominent B2B marketers during Q1 2013. Communication Content Marketing Marketing Social Media Marketing Social Media Trends
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Marketing Pilgrim ).
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 2. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. 90% of companies with 100 or more employees use social media in their marketing mix. But 3.1
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. 1. Interact (e.g., Recommend. Repeat.