Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

B2B 225

B2B Platform Social Media Marketing 225

Sprout Social

NOVEMBER 2, 2023

A customer journey map puts the customer first by giving you a deeper understanding of how your customers interact with your brand. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Knowing their specific research topics allows you to address their pain points.

Examples 103

Examples Template Templates How To 103

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Keyhole.co

SEPTEMBER 20, 2023

Simply put, online brand reputation is how your audience sees your business and talks about it on the internet. However, while it affects both B2B and B2C industries, the dynamics differ. Businesses are more likely to work through challenges with their B2B partner if they see long-term value.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. What is a buyer persona? Glad you asked.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. How-to videos. Understanding customer sentiment. For example, social media is one of the best places to conduct market research to support your sales team. How to achieve sales and marketing alignment effectively. Case studies.

Data 117

Data Marketing How To Collaboration 117

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

OCTOBER 19, 2023

Online reputation monitoring is how brands oversee and analyze their digital reputation. This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This applies to both positive and negative sentiments alike.

Reputation 96

Reputation Sentiment Analysis Notification 96

Oktopost

JUNE 15, 2023

True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy. What do we mean by this?

B2B 62

B2B Sentiment Analysis Influencer 62

Sprout Social

FEBRUARY 5, 2020

Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. There’s so much to say about how to use social listening for sales, but we’re just skimming the surface here.

Tools 93

Tools Sentiment How To Team 93

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. Google Trends.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

JANUARY 25, 2022

Let’s explore what a customer journey map is and how it can help your brand: What is a customer journey map? How to create your own customer journey map. And with the support of social media market research , they also help brands in other ways. How to create a customer journey map. What is customer journey mapping?

Examples 91

Examples Template Templates How To 91

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Here’s exactly how to do it. But how do you know if your content is enhancing what people think about your company? Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sherrilynne Starkie

FEBRUARY 13, 2018

Research is a key part of developing a strategy and keeping a program on track. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Yet, creating and running social ads is how consultants most-often support sales. The consultant always listens to gauge audience sentiment to inform all activity.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. How to Leverage Social Listening for Competitive Analysis. Many social listening tools also offer an analysis called social media sentiment.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Combine positive brand sentiment with high brand recognition and you get fans. How to measure brand awareness. How much does it pay??? ??. Case studies.

Strategy 131

Strategy Brands Hubspot Survey 131

Webbiquity SMM

JANUARY 31, 2019

To reach your destination, you first need to know how to steer your ship. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. An audit will help with your research and provide answers to performance questions. Photo by rawpixel on Unsplash.

Social Media 184

Social Media Analysis Sentiment Comparison 184

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. BuzzSumo is a monitoring and research tool that tracks content performance. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

APRIL 21, 2022

We’ll also help you build more effective social listening practices that will help you understand how your brand is perceived by others and how to use social listening for content creation. How Does Social Listening Work? They may not know how to use it correctly or how to troubleshoot the problem on their own.

Content 118

Content FAQ Sentiment Hashtag 118

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Oktopost

DECEMBER 5, 2022

How to use social media for SEO. How to use social media for SEO. That number is likely to be much higher for B2B influencers. Maintaining a good reputation on social media and engaging with the audience means that when a potential lead researches your brand online, they will find you trustworthy. Quick Jump Links.

SEO 115

SEO Social Media Reputation Real Estate 115

Audiense

MAY 17, 2018

Both B2B and B2C businesses can benefit from the type of insights extracted from social networks and bring them into action at the production and execution stage of their campaigns. We have already explained how to research, plan, produce and execute marketing campaigns taking full advantage of social data.

Case Study 79

Case Study Activities Study Campaign 79

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Don’t overlook the other numbers, such as sentiment and net promoter score. But feelings matter.

Social Media 117

Social Media NGO ROI Research 117

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Sprout Social

MARCH 24, 2020

This means not only measuring hard numbers associated with your brand and business but also feelings and customer sentiment (think: feelings and emotions associated with your marketing). That said, figuring out whether the initial investment makes sense requires some serious research. Why do a SWOT analysis on social media?

Analysis 87

Analysis Social Media ROI How To 87

Keyhole.co

MARCH 23, 2023

It is a great place for information dissemination, advertisement, and research. But knowing how to use it correctly is essential to get the best out of it. How to detect the best time to post on Twitter Different Twitter accounts have different times that are great for posting content.

Twitter 52

Twitter Education Analytics Hashtag 52

Webbiquity SMM

FEBRUARY 4, 2013

But in Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) , authors Gini Dietrich and Geoff Livingston provide a roadmap to developing strategy, planning tactics, determining and executing the best approach, and finally measuring and refining a unified marketing effort.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Sprout Social

JUNE 22, 2021

This makes Twitter a powerful platform for brands to collect candid consumer insights on how to improve their products, services or social content. Research shows 80% of weekly Pinners have discovered a new brand or product on Pinterest and 85% have started a project, like planning for a wedding or a birthday, on Pinterest before.

Platform 118

Platform Social Media Tumblr Reddit 118

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Don’t think B2B social media marketing is worth it?

B2B 98

B2B Social Media Tools Tips 98

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. This applies to marketing campaigns, how you talk to customers and so much more. Good news: our step-by-step breakdown of how to build a brand can help! Because consumers are overwhelmed with product choices.

Brands 93

Brands How To Sentiment Social Media Management 93

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Keyhole.co

FEBRUARY 4, 2023

Now that it has become evident that Linkedin analytics can be an essential game-changer for you, let’s proceed on how to access them for free! How to access LinkedIn analytics for free LinkedIn offers basic page analytics in its native app. Final words More than 80% of B2B sales still happen on LinkedIn.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Now that it has become evident that Linkedin analytics can be an essential game-changer for you, let’s proceed on how to access them for free! How to access LinkedIn analytics for free LinkedIn offers basic page analytics in its native app. Final words More than 80% of B2B sales still happen on LinkedIn.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Convince & Convert

SEPTEMBER 2, 2015

Do background research. Fix It: How to Choose the Right Influencers. Are you a B2B brand focused on marketers that work in technology? Fix It: How to Be Authentic. Fix It: How to Get Organized. Founder of Mass Amplify Britt Michaelian recommends screening influencers the way you would when hiring new employees. “Do

Influencer 60

Influencer Brands Marketing Authentication 60