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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play. Those are good signs that you should keep using it.

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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

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How to Upload Your Oktopost Certification to LinkedIn

Oktopost

When posting on LinkedIn, don’t forget to: Tag @ Oktopost Tag any of the influential people you met that day Add hashtags: #b2bsocialmedia #marketing #socialmedia #socialmediamarketing #oktopost #certification And as always, if you need assistance with any of the above, from adding your certificate, or crafting a post, we’d be happy to help!

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Empowering Social Media Managers: Introducing Oktopost’s New AI-Assisted Tools

Oktopost

Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform. Real-life example: A B2B company was running an advocacy campaign to promote a new product launch.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

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Referral marketing: What it is and how to use it successfully

Sprout Social

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event.

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