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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social. With $5.4 Billion spent on social media marketing in the U.S. Close.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. It’s also important to use hashtags correctly. Image credit: BundlePost. Social Audience Strategy.

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The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Content can be produced in a wide variety of formats: • White papers. Case studies. Video. Podcasts. Presentations. Product data sheets / brochures.

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. Posted under the hashtag #DoMore, the company’s timeline features captivating images of farmers , graffiti artists , shark advocates, and other engaging folks doing interesting things. DoMore. Microsoft. Join us:

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10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media. B2B companies that blog get 67% more leads per month than companies that do not blog.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Relevanza ). 2.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

But on Instagram, the whole idea is to get container or ship tagging going and we can see that has started to happen, that people in terminals or on the ships, in the streets or the cities, when they see a Maersk container, they take a photo with a mobile phone and then they hashtag it “Maersk” and then it automatically feeds into our Facebook page. Listen Now. Eric, how are you?

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity SMM

All of this means that there is a lot of potential for B2B and B2C interaction. Use Relevant Hashtags. On Instagram, hashtags act as keywords which help users find the content and brands they are looking for. Hashtags allow your Instagram posts to be seen by more people and to gain new followers and potential customers. Guest post by Jill Phillips. Host Contests.

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

Bonus points if you’ve made up a hashtag and used it #sarcastically. B2B Social Media Facebook Media TwitterHow do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). You subscribe to Mashable. Bonus points if you’ve written a blog post about Mashable. You have a blog. You know what #FF and #MT mean.

Talking #measurePR with Sandra Fathi

Waxing UnLyrical

We’ll be convening on Twitter from 12-1 pm ET, using the #measurePR hashtag; I hope to see you there! Events MeasurePR Shonali Burke #raganmeasure affect pr b2b pr measurement mark ragan sandra fathiMy panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. Techalone can’t solve the measurement issue. measurePR.

Hashtags for Listening, Collecting, Broadcasting and Conversations


Mike Sansone asked me if there was a hashtag for Social Media Informer.  But I hadn’t really considered a hashtag. I’m honestly a bit torn on what’s best here.  I did some background research on the use of hashtags.  Of course I cheated and used pages from Social Media Informer such as hashtag , hashtag marketing , and B2B hashtag and the B2B Marketing Zone hashtag page. In breaking down the recommendations, it seems like there were three basic ways that hashtags could be used in our context: Listening / Collecting.

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Embrace Mistakes to Become a Better Social Media Pro

Convince & Convert

Tweetable Moments We have a policy of no hashtag left behind, so we’re always going through and engaging with the fans. What does “no hashtag left behind” mean? Social Media Strategy b2b marketing b2c marketing content creation content marketing digital marketing social media Social Media Marketing Social Pros Social Pros Podcast thought leadershipSet goals.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. What types of information are worth sharing, beyond blog posts? How can I get more retweets?

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23 Outstanding Social Media Marketing Guides

Webbiquity SMM

She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. ” B2B Social Media Marketing Guides. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. 11 secrets of good B2B social media by Potion. Social Media Marketing Guides. do that for me?”

How to Use Social Media for Event Marketing [Infographic]

Webbiquity SMM

As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s). Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( CMO ). 2. Just 9% placed video marketing, and 2% connected TV, in their top priorities. ( B2B Marketing Insider ). 22 B2B Marketing Statistics.

Why Marketers Need to Give Themselves Permission to Let It Go

Convince & Convert

” Whether through hashtags, Twitter lists, or leveraging Google+, Brian listens to understand “not only what the community is talking about, but also what their pain points are” to better align the story he is trying to tell. Another month, another excellent round of guests on the Social Pros Podcast. highlight to tweet). Southwestern Consulting Co-Founder, Rory Vaden.

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Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. Seven Ways to Revive a Neglected B2B Blog by MLT Creative. by ClickZ.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Facebook Finally Gets Hashtags: 10 Smart Ways to Help B2B Marketers by Inbound Visibility. Many (most?) Hell Yes!

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( B2B Lead Blog ). SEO has the biggest impact on lead generation for B2B companies. AddThis Blog ). 6 B2B Marketing Facts and Stats.

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31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Know your market (B2B). Image credit: B2B PR Sense Blog. 68% just want the facts. ( B2B PR Sense Blog ). For example, it does not use videos or hashtags and it does not appear to have responded to any of the posts left by users.” Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Cision ).

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Simply enter a hashtag and tagboard will pull in great content from across the web. 58% of consumers follow brands on social media. 71% Google Review Count:  345.

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Ultimate Guide to Social Media Marketing

Sprout Social

You need to be up to date on what’s happening in Twitter world such as trending topics and popular hashtags. Resource How to Find the Best Places to Guest Blog Use Hashtags Hashtags make it easier for people to discover your Tweets when searching for specific topics or keywords. Limit yourself to one hashtag per Tweet. If you're in the B2B space, LinkedIn is a must. However, even

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Curating the curator here, as Gabrielle Conde links to and summarizes 100 educational posts about Twitter, covering the gamut from setting up a Twitter account to using hashtags to marketing and prospecting strategies, from authors like Marian Schembari , Michael Brenner and the ebullient Diana Adams. Twitter for B2B Marketing. by B2B Marketing Insider. More than 80% of U.S.

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Using Twitter for Effective Media Relations

Spin Sucks

In the UK, #journorequest is a popular hashtag used by reporters to find interviewees, commenters, competition prizes, photo shoot locations, PR pros for particular companies, stats, and more. Punch is based in the UK and delivers integrated services for local and global, B2B and B2C clients. Today’s guest post is written by  Keredy Andrews. So how do you get their attention?

How to Use Social Media for Marketing Research


For example, B2B businesses might consider LinkedIn or Twitter as these platforms offer access to a wide range of other businesses and professionals. 3. An example of this is Twitter's hashtag searches. It allows for hashtag tracking, user searches and real-time notifications. Hashtracking: As a premium service, Hashtracking provides comprehensive analytics and trends on up to 40 Twitter hashtags for a flat monthly fee. Social media has had a massive impact on marketing and the way that consumers view businesses. Forming your Marketing Research Plan.

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Tags: Media Social Media Marketing Apple iPhone b2b marketing zone blogger outreach browse my stuff content aggregation content curation David Koretz Google News industry trade publications Joe Pulizzi media decline Moreover Technologies “Traditional&# media is struggling. Digg this!

Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Webbiquity SMM

The posts were a huge hit on Twitter, with the #Nifty50 hashtag reaching nearly 70,000 people through more than 140,000 tweets and retweets, according to TweetReach. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter.  Check out Google’s Project Glass Video. Want to be part of this? 

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What is no longer working in social media: 2014 edition


Instead of trying to manage my full incoming Twitter stream, I look at my Twitter lists, hashtags, and people who I’ve set to mobile notifications first. This post by Tinu Abayomi-Paul originally appeared on AGBeat and is reprinted here by permission.  ———-. What’s new in social media, and what is broken. More visibility? An increase in website visitors? Blogging. Twitter.

How a Solid Social Database Can Help You Close Sales

Convince & Convert

With another year upon us, B2B marketers are still struggling to reach the right buyers. Every B2B company—startups as well as large enterprises—should now be using social media in the sales cycle. For a B2B marketer, that means posting and interacting with your audience on LinkedIn and Twitter. The problem is, most leads in our marketing databases are cold. Let’s Make a Deal.

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20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

’ This can be very handy when trying to discover new content or follow a trending topic”) and how brands are likely to respond to this through targeted use of hashtags and keywords. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. ” Hashtag Discovery Tools by LunaMetrics. Spend your time more productively there?

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The Five Best Pinterest and Instagram Marketing Tools

Webbiquity SMM

On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies. Google Review Count:  269.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. More importantly, these visitors tend to be highly influential business people seeking to engage with relevant content,” Heidi Cohen (again) serves up 10 actionable Slideshare marketing tactics, from knowing your target audience on the site to using hashtags, optimizing your presentation’s title and tracking results.

Why Social Media Is Important for Content Marketing

agora pulse

Track Facebook brand mentions, tweets and hashtags in one easy place with Agorapulse – learn more here. 2. Push For example, with my larger brands I share B2B corporate news to LinkedIn, B2C competitions news and events to Facebook, and curated industry updates to Twitter. Listen and monitor sentiment. think we all know the answer to this one. Let’s put it into practice.

Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

Twitter points to brands like KPMG to show how hashtags, events, and promoted Tweets can drive traffic and awareness. If you’re a B2B brand , you’re likely going to be spending a lot of time on LinkedIn. There’s no shortage of how-to articles and blog posts on leveraging the power of social media. Your business strategy should come first; your social media strategy should follow.

Content Marketing Isn’t Always About Content Creation


In essence, as long as the program structure guides participants (as opposed to  runaway hashtag efforts , content participation efforts can have a dramatic and positive impact on exciting professional content creation programs. Using YouTube for B2B. This post is by Rich Becker and originally appeared on Words. Concepts. Strategies. It is reposted here with permission. Maybe so.

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

Even fewer B2B companies are on Snapchat. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc). To enter, people posted their favorite shots of the country to Instagram with the hashtag #LoveSwitzerlandContest. Like Teachable, GA uses a specific hashtag for its quote visuals. Humans crave variety. Custom GIFs.

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Measuring the Best Times to Post on Social Media

Sprout Social

Use Hashtags and Emojis. Did you know these Instagram stats : 7 out of 10 hashtags on the network are branded and more than half of text contains an emoji? Promoting content at the right times can make all the difference especially for B2B brands. Managing all of your social media networks can be a daunting task. Why You Should Know the Best Times to Post on Social Media.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

It is a fantastic prospecting / sales resource for B2B marketers”). You can also search for specified hashtags on several social networking systems, including Google+ and Vine.” Image credit: Buddy Media. No one has time to put every one of those tools through its paces. Which are most worth investigating and investing in? You can also post to Tumblr. Check out this post.

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Newsjacking: What Is It and Why Should I Care

PWB Marketing Blog

Follow others on Twitter, paying special attention to relevant hashtags. B2B Internet Marketing B2B Marketing B2B Social Media Demand Generation Media Twitter VideoNewsjacking has been a hot topic of conversation in the office recently – We’ve seen a few good examples of it, as well as a couple bad ones. book he highly encouraged others to read.