Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Also follow social media hashtags related to your product or service. Hashtags: What hashtags are your competitors using?

Analysis 106

Analysis Sentiment Marketing How To 106

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Your campaign hashtags. Your slogan.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Scope the terms, hashtags and keywords to monitor No surprises here. This applies to both positive and negative sentiments alike.

Reputation 97

Reputation Sentiment Analysis Notification 97

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Harness the power of hashtags. Do hashtags work anymore? Fret not, my fellow marketers, the hashtag is alive and well.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Oktopost specializes in social media management for B2B companies. You can always book a demo with Oktopost to see how their particular expertise can help transform your B2B marketing endeavors. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JULY 6, 2022

But those unstructured data points mean nothing in their raw, hashtagged format. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. When you put out a survey, you’re getting input from your current customers.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

JANUARY 3, 2022

Sprout’s Competitive Analysis Topic Template (available in the Advanced Listening plan) allows you to see everything from engagement trends to message sentiment and audience demographics for up to 10 competitors. With posts like this, they can (and should) monitor how people respond to track public sentiment about this new offering.

Data 141

Data Social Media Sentiment Team 141

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. Article] The Value of Social Listening in B2B Digital Marketing.

Content 118

Content FAQ Sentiment Hashtag 118

Hootsuite

SEPTEMBER 14, 2020

Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. It’s useful for tracking promotions, branded hashtags , and Instagram contests in real-time. Though it doesn’t, alas, break the data down by individual hashtag.). Hashtag performance. Demographics.

Metrics 145

Metrics Analytics Instagram Tools 145

Keyhole.co

MARCH 24, 2023

Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Type in the search terms or hashtags you want to monitor.

How To 52

How To Sentiment Reputation Hashtag 52

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Create your own branded hashtag to make your tweets easier to find. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Keyhole.co

MARCH 11, 2024

Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. Keyhole Keyhole is a specialized social media analytics tool that offers in-depth insights into LinkedIn and other comprehensive social media reports and networks, with a focus on hashtag tracking and influencer analysis.

Template 52

Template Templates Analytics LinkedIn 52

Unmetric

JUNE 11, 2019

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Here’s yet another comprehensive tool for B2B enterprises to manage their social accounts.

Analytics 125

Analytics Tools Social Media Curation 125

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. For this reason, you should use a social listening tool that will pick up on your brand name as well as specific keywords and hashtags related to your industry.

Forums 62

Forums Reddit Analytics Sentiment 62

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

Sentiment 109

Sentiment Analysis Social Media How To 109

Keyhole.co

MARCH 23, 2023

Social media experts from Keyhole are ready to share some of the tips you should consider before posting on Twitter: Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement. Check your Twitter analytics for information. of posts Engagement Avg.

Twitter 52

Twitter Education Analytics Hashtag 52

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Likeable

SEPTEMBER 3, 2019

76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. B2B companies can hop on the real-time content train too! Real-time content boosts purchase intent by 14 percent and increases interest in a brand by 18 percent.

Content 65

Content Meme How To Trends 65

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Keyhole.co

FEBRUARY 4, 2023

Plus, the tool offers hashtag and keyword tracking. Final words More than 80% of B2B sales still happen on LinkedIn. It provides in-depth and advanced tracking capabilities that help in monitoring brand mentions, relevant hashtags & keywords, and even competitors. That means you can’t afford to be sneaky in here.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Plus, the tool offers hashtag and keyword tracking. Final words More than 80% of B2B sales still happen on LinkedIn. It provides in-depth and advanced tracking capabilities that help in monitoring brand mentions, relevant hashtags & keywords, and even competitors. That means you can’t afford to be sneaky in here.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Sprout Social

JULY 31, 2019

A complete calendar of hashtag holidays for 2019. Add Brand Keywords & Instagram Hashtags. How to build a better business with B2B social listening. The importance of social media sentiment analysis (and how to conduct it). Reply to a message in the Smart Inbox. Related Articles. has the best coffee!”

Team 83

Team Notification Report Metrics 83

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Oktopost

DECEMBER 1, 2020

So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. Staying on top of popular hashtags , specific profiles, and other influential personalities, you’re able to get an idea of the environment your brand will operate in tomorrow. .

Social Media 78

Social Media Brands Reputation Reddit 78

Sprout Social

MARCH 24, 2020

This means not only measuring hard numbers associated with your brand and business but also feelings and customer sentiment (think: feelings and emotions associated with your marketing). Additionally, hashtag monitoring and social listening can clue you in conversations that result in praise or criticism from your audience.

Analysis 88

Analysis Social Media ROI How To 88

Sprout Social

MARCH 8, 2019

At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Quora has become increasingly popular for B2B professionals within the past few years. When people are talking about your space, ask yourself: are you part of the conversation? And with that, we wrap up our guide!

Reddit 100

Reddit Tumblr YouTube Review 100

Sprout Social

OCTOBER 24, 2023

According to the latest LinkedIn stats , the platform is the most effective channel for generating B2B leads. The dashboard lets you benchmark your account size, engagements, share of voice and sentiment against theirs. These insights help you understand optimal caption lengths, hashtags and content formats.

Analytics 109

Analytics LinkedIn Tools Metrics 109

Sprout Social

JANUARY 5, 2023

Industry insights: analyzing discussions or hashtags within an industry. However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Paying attention to positive and negative sentiments around your brand is crucial. Not to mention demographics and general sentiment around your brand. .

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Sprout Social

OCTOBER 24, 2023

According to the latest LinkedIn stats , the platform is the most effective channel for generating B2B leads. The dashboard lets you benchmark your account size, engagements, share of voice and sentiment against theirs. These insights help you understand optimal caption lengths, hashtags and content formats.

Analytics 75

Analytics LinkedIn Tools Metrics 75

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 1) TwitterCounter. Google Review Count: 436.

Tools 100

Tools Twitter Sample Samples 100