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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Once you put it all together, your URL will look something like this: [link] To reduce instances of dark social, make sure all blogs, social content, videos, case studies, and anything else you’d want to track use UTM links that attribute them to the right sources. Terms: Tracks keywords, typically utilized for paid campaigns. Another bonus?

Forums 62
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19 Hootsuite alternatives for your brand in 2024

Sprout Social

From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Source: Buffer) 4.

HootSuite 109
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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. Simply enter a hashtag and tagboard will pull in great content from across the web.

Tools 207