Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. Ask for feedback, ideas and insights. So, talk to your clients! Create surveys.

Content 124

Content Brands Findability Marketing 124

Sprout Social

JUNE 28, 2023

Define your customer segments Segmentation categorizes your target audience into groups and lists based on specific factors, like job title, industry, buying intent and past interactions. Customer service chatbots that answer common questions received on social for you and remove the task from your plate.

Team 109

Team Hubspot Marketing SMS 109

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. What’s the true ROI? Be helpful.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. participating in groups and answering questions). by My Venture Pad.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Writtent Blog

APRIL 25, 2013

If you answer “Yes” to at least on of these questions, our collection of blogging statistics will definitely be of great help to you. Tweet (Source: Hubspot ). Tweet (Source: HubSpot ). 6) The most active demographic group for blogging is 21-to-35 year olds with 53.3% Tweet (Source: HubSpot ). 9) 61% of U.S.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Keyhole.co

NOVEMBER 29, 2023

Try answering these questions to get a grip on your current status. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. Viewers’ age groups and lifestyles tell you when they are active and inactive so you can post accordingly. She likes researching topics related to B2B and SaaS. to 6:00 p.m. to 11:00 a.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. Is the Wrong Question by Golden Practices Blog.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana Adams. adamsconsulting. Amber Buhl. Ardath Albee.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Answer questions in your blog posts.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Rebekah Radice

JULY 15, 2019

You can even do an interview with a fellow expert or colleague in your niche like Jessika Phillips and Mike Gingerich do with NOW Marketing Group. When creating thought leadership videos, the most important thing is to start with research and know exactly what your audience needs and what questions they want answered. Brand Videos.

Types 119

Types Video Content Case Study 119

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Start Your Own Group on Specific Topic.

B2B 244

B2B LinkedIn Strategy Marketing 244

Buffer Social

AUGUST 23, 2018

In the long-term, LinkedIn marketing will be a game-changer for businesses and brands in the B2B space. Bonus : Add emojis, questions, and bullet points to switch up the look and feel of your content. One of the most influential groups of people that can help you with your LinkedIn marketing is your colleagues and employees.

LinkedIn 104

LinkedIn Company Tips RSS 104

Social Media Strategies Summit

NOVEMBER 28, 2022

Targeting groups on its own isn’t necessarily enough. You should connect with these groups in a way that resonates. Write with these different groups in mind: customers, potential customers, repeat customers, and recent buyers; the list goes on and depends on which audiences you select in the Facebook module. Connections.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

FEBRUARY 1, 2016

The importance of honing the Gen Z journey is that it allows businesses to adapt to the complexities of this specific group, and to do so before they officially replace millennials in the marketplace. Hubspot has an incredibly useful tool, aptly named Make My Persona , for naming and presenting data on potential buyers.

Content 60

Content Tips Analysis Curation 60

Social Selling Masters

MAY 30, 2016

Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%.

LinkedIn 40

LinkedIn Groups Groups Industry 40

Convince & Convert

JUNE 1, 2014

Lots of great people that I consider to be colleagues and friends were on the list(s) too, and sites I adore like Social Media Examiner, MarketingProfs , Buffer , Social Media Today , and Hubspot made the top 25 sources group as well. They continue helping me day after day, and put up with my constant questions.

Twitter 167

Twitter Marketing Conference Consultant 167

Writtent Blog

JULY 17, 2013

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. If you’re a B2B company, how big are the companies you’re trying to acquire? Great marketers rely on demographics and consumer insights to target their marketing.

Sample 99

Sample Samples Research Company 99

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. By integrating with popular social media platforms, this software streamlines all community-building activities, such as creating online groups and automating and scheduling social content.

Software 62

Software Communities Forums Hubspot 62

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Buffer Social

JUNE 16, 2016

We thought it’d be great to share all the awesome insight we’re lucky to glean from the world’s best social media marketers, starting with this simple (and fascinating, revealing, inspiring) question: What is the biggest project you’re working on? the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40

Buffer Social

NOVEMBER 30, 2016

The art of using Facebook Groups. Offered by : HubSpot. Created by : HubSpot. About this course: HubSpot’s Inbound Marketing Certification is full of super actionable, hands-on learning material that allows marketers to take their general inbound marketing know-how to the next level. PPC for lead generation and B2B.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

MARCH 13, 2018

Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries. B2B companies of all types, including IT and medtech firms, have embraced Facebook. HubSpot ).

Facebook 141

Facebook Hubspot Statistics B2B 141

Convince & Convert

JULY 6, 2012

image via Hubspot. Jim : Well, I have it in groups. Jim : I have several groups that I’ve started. One group’s got 3,000 people in it. Jim : So, I do it inside the groups, but not as a general status update. LinkedIn is really strong around groups and sort of focused subject matter areas.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Keyhole.co

JANUARY 30, 2024

A target audience is a particular group of people who share certain demographics and behavioral traits and are likely to be interested in your product or service. Here are some notable ones: Demographics This segment is based on the socio-economic data that describe a group of audience. What is a target audience?

Social Media 59

Social Media How To Patterns Sports 59

Webbiquity SMM

DECEMBER 30, 2014

Yet marketers still have many questions about content marketing strategy and tactics. Find the answers to those questions and more here in 22 noteworthy content marketing guides. Marketers should instead consider starting with a distribution strategy that answers…key questions.” by HubSpot. by HubSpot.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 9, 2012

Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. 7 Key Ways to Optimize Twitter for Search by HubSpot Blog. Twitter for B2B Marketing. 5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing by Search Engine Watch.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts & Figures for B2B Sales by Inside View.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

OCTOBER 5, 2010

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What Marketing Questions Are Worth Asking in Social Media Listening? by MarketingProfs. You want loyalty?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Buffer Social

JUNE 1, 2016

I’m part of a pretty privileged group. But don’t renounce wire services just yet: according to HubSpot, traditional press releases are syndicated 20% more often than social media ones. I recently spent a whole day at a B2B tech company watching Sam, a sales rep, call prospects. Customer Support. keep everything under one roof.

Social Media 40

Social Media Hubspot Marketing Engineering 40