Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Post on Google Buzz. You can download the executive summary for free (or pay $400 for the full report ). Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.

Examples 62

Examples B2B ROI CPA 62

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

B2B 154

B2B Social Media Metrics Study 154

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Use a LinkedIn hashtags analytics extension Hashtag Analytics is a free Google Chrome extension by Engage AI. From there, make a shortlist of industry-specific hashtags and test them to see how they affect performance.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. He actually said to me, “No one searches at Google for a recruiting firm.” Register for a webinar , a seminar, or a newsletter.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. To check out the full webinar click here. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences.

Yammer 60

Yammer Buy Social Networking Report 60

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Post on Google Buzz.

B2B 102

B2B How To Technorati Case Study 102

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Google, Yahoo and Bing aren’t the only places people go to look for information.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Source: ImpactPlus. Why Video Marketing.

Video 69

Video Marketing B2B Eventful 69

Convince & Convert

AUGUST 8, 2019

Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. If we look at our direct traffic in Google Analytics and exclude traffic to the homepage, landing page, and app, we see that 21% of our traffic comes from dark social sources.

Brands 154

Brands Analytics Consultant Data 154

Convince & Convert

MAY 19, 2016

To further nurture and nourish your leads, consider a webinar. More than 60 percent of marketers use webinars to convert. Acquia , a SaaS company that helps organizations manage their CMS platforms, consistently offers informative webinars on Drupal, the open-source Web content platform that is the backbone of Acquia’s offering.

Drupal 96

Drupal Content Case Study Statistics 96

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Four of the 10 pages have fewer than 10 “likes.”

Social Media 176

Social Media B2B Exercises Hubspot 176

Oktopost

NOVEMBER 18, 2020

Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google. What has a lead been engaging with and how often (webinar, whitepaper, social content). How to engage with a lead (personalization and channel).

Engagement 89

Engagement Social Media B2B Team 89

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

MAY 23, 2017

Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. If we look at our direct traffic in Google Analytics and exclude traffic to the homepage, landing page, and app, we see that 21 percent of our traffic comes from dark social sources.

Brands 131

Brands Analytics Data Metrics 131

Convince & Convert

MARCH 14, 2016

If you have been in the B2B sector for any amount of time, you might have come across Gordon Graham. The guy has over 200 whitepapers, 1000 magazine articles, 75+ workshops, and a $197 crash course in B2B content to his credit. Create Videos and Webinars. highlight to tweet). The best part?

Joomla 60

Joomla Drupal eBook Startup 60

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. Depending on your industry, gated content such as whitepapers, invite-only webinars, or even access to private Facebook Groups make for compelling incentives. Here are the results: Webinars 35%. Gated content. Whitepapers 26%.

Social Media 145

Social Media How To HootSuite Discount 145

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Here’s the deal.

ROI 140

ROI Social Media Social CRM Survey 140

Sprout Social

JULY 31, 2019

To stay in the loop even when you’re not at your desktop, you can find Sprout’s mobile app from the Apple App Store or Google Play Store by navigating in the Sprout app to Settings > Utilities & Goodies. Sign up for a Sprout Social Webinar. How to build a better business with B2B social listening. Related Articles.

Team 83

Team Notification Report Metrics 83

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Hootsuite

JANUARY 4, 2023

It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. Pinterest Webinars. Google Scholar. That means its 875 million members are primed for business discussions and purchasing research.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Does Google offer a unique value for reciprocal links ? Using your most viewed articles for conversions – how to find them via Google Analytics and take advantage of the traffic. An Interview with Me.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Buffer Social

NOVEMBER 30, 2016

Google related searches. Using Google Alerts and its benefits. PPC for lead generation and B2B. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Created by : Google.

Class 40

Class Skills Social Media Marketing 40

Oktopost

FEBRUARY 19, 2024

So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Where Are B2B Marketers Posting Most Often? In fact, 42% of social media posts made by B2B organizations were posted from LinkedIn in 2023. We’re going to say it. Social media can be a tough place to be.

B2B 62

B2B Trends Social Media Strategy 62

Writtent Blog

APRIL 12, 2013

It is a way to let your customers hear from you, educate themselves with helpful webinars and get timely product or service reviews. Don’t be afraid to become holiday-oriented even if you’re a B2B company as long as your brand is integrated in the publications you generate. YouTube is a global network with billion visitors monthly.

YouTube 92

YouTube Facebook Syndication B2B 92

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. Pissing off Google.) Pissing off Google.&# Pissing off Google.&# Pissing off Google" [link] [link] Bruce Hendrickson Great post! You know what’s not a good idea? introduced an application-geared Internet.

Social Media 114

Social Media Strategy Apple iPhone 114

Hootsuite

NOVEMBER 25, 2015

Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. Riffle Twitter Insights : Understand the influence of people who engage with your Tweets.

Influencer 76

Influencer Tools Marketing Klout 76

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Currently I’m doing this on Google+. I see a bright future for the Google. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. Google+ has rapidly acquired millions of users that are quickly sharing and engaging on thousands of topics in multiple languages. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277