Small Business Mavericks

OCTOBER 28, 2015

For social networking, you should join LinkedIn. You should also post in LinkedIn groups that are related to the niche you are marketing. That’s what all the best LinkedIn marketers are saying. Forums are a great place to hang out and listen. So head to the forums. Don’t just join and set up a profile.

B2B 70

B2B Forums Marketing Proposal 70

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. If you look at the interview I did with Sean Geehan – he talked about the typical number of customers in B2C versus B2B and the high concentration we have in B2B that account for the most of the revenues.

B2B 219

B2B Curation Communities Marketing 219

Oktopost

DECEMBER 1, 2021

He has delivered over 50 keynotes, sessions, and workshops around the globe each year (pre-Covid) having graced the stages at the most prominent digital conferences in the world including Dreamforce, Content Marketing World, SMX, Business Insider Trends Festival, Marketing Profs B2B Forum, Marketo Marketing Nation, and more.

Microsoft 109

Microsoft B2B Apple Conference 109

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Linkedin. Tweet This!

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Share this on Linkedin. Hear me out …. Tweet This!

B2B 206

B2B Marketing Loyalty StumbleUpon 206

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile. Which common mistakes should you avoid?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

APRIL 13, 2021

For content creators, Clubhouse provides a forum where you can set up a “room,” invite people (and other Clubhouse users can decide to join in), and have a conversation. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. An Android version is in the works.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Social Media Strategies Summit

FEBRUARY 24, 2021

The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

B2B 130

B2B Social Media Proposal Google Reader 130

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

DECEMBER 13, 2011

LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Expand your online presence. Expand your network of connections.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. Connect with her at TheLuxeList.com and SavvyLiving.tv / Instagram / Twitter / Facebook / LinkedIn.

Retail 91

Retail Video Microsoft Loyalty 91

Webbiquity SMM

JANUARY 23, 2024

Holger Sindbaek, the founder of Online Solitaire , said: We began to monitor conversations in gaming forums and social communities, where players often discussed what they loved and lacked in other games. Connect with him through Twitter or LinkedIn. This was our opportunity to understand unmet needs.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Koka Sexton

DECEMBER 31, 2022

You can also use influencers and social media to build a presence, as well as participate in relevant communities and forums. A B2B marketing professional must have the following skills in order to be successful in leveraging a brand presence across multiple channels: Soft Skills: Leadership. Skills needed. Communication.

Strategy 92

Strategy Marketing B2B ROI 92

MegaBytee

MARCH 8, 2021

Facebook, Instagram, Twitter, Linkedin, YouTube, Reddit, etc., How does Linkedin help me to gain profits? Linkedin helps your business to build credibility as well as a meaningful network. Linkedin is a good platform for professionals; almost 57% of LinkedIn traffic comes from mobile users.

Social Media 52

Social Media CPC How To Forums 52

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Share this on Linkedin.

B2B 256

B2B ROI StumbleUpon Comparison 256

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers.

Social Media 230

Social Media Jive Marketing B2B 230

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 142

B2B Research Influencer Marketing 142

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Comments, forum posts, podcast mentions, you name it.

Reputation 97

Reputation Sentiment Analysis Notification 97

Oktopost

APRIL 10, 2024

Posting on LinkedIn without a strategy is like playing chess blindfolded – you might make one right move, but it’s unlikely you’ll win the long-term game. To make the most of LinkedIn, it’s smart to learn from the leading LinkedIn marketing agencies. What does a LinkedIn marketing agency do?

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Lucy Hall

NOVEMBER 5, 2015

If you target businesses or are B2B Pinterest may not be the very best platform for your brands time. However Linkedin and Twitter could be perfect for this. Lets cover just a few: • Facebook. These include: Reddit. There are heaps to choose from. So where should you as a coach or business begin?

Social Networking 108

Social Networking Tumblr Reddit Forums 108

Keyhole.co

MARCH 9, 2023

Pro: Sprout Social offers an all-in-one social inbox to track Facebook, Twitter, Instagram, and LinkedIn in one place. YouScan YouScan is another social media listening tool that offers monitoring of social media, blogs, forums, reviews, and other online media. Pro: Sendible monitors Facebook, Twitter, Instagram, YouTube, and LinkedIn.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

FEBRUARY 10, 2011

10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on LinkedIn. Another excellent selection of free themes, including Heliumified which has a nice Apple-like look and feel.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. For example, examining historical engagement data may reveal video content performs best on LinkedIn. This lets you monitor external conversations among prospects on public forums, competitor pages, industry hashtags, and more. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Lucy Hall

NOVEMBER 5, 2015

Lets cover just a few: • Facebook • Twitter • Google+ • Tumblr • LinkedIn • Instagram • Pinterest And this is before you’ve even covered some of the ‘less obvious’ social networks, or the networks that skirt the borders of how we define social media. These include: Reddit Snapchat Periscope Forums YouTube Vine.

Social Networking 60

Social Networking Tumblr Reddit Forums 60

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JANUARY 24, 2011

Or use /forums too see only results from discussion forums, /date to sort results by recency, or even create your own slashtags. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Share this on LinkedIn. Social Media Monitoring Tools. Share this on Bebo. Share this on del.icio.us.

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. On LinkedIn alone, 35.5 While LinkedIn is wildly popular, 55% of recruiters use Facebook and 47% use Twitter to vet talent, so it’s important to cast a wide net. Your organization can even use listening for recruitment.

Tools 94

Tools Sentiment How To Team 94

Sprout Social

MARCH 8, 2019

When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). The conversations people are having on your Instagram or Facebook might be night-and-day versus other online forums. What is online social listening?

Reddit 100

Reddit Tumblr YouTube Review 100

Webbiquity SMM

JUNE 20, 2011

LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam. With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? As stated earlier, social mediums are not the ideal forums to make sales pitches.

Education 40

Education LinkedIn B2B Banking 40