Oktopost

APRIL 30, 2020

LinkedIn Events is Microsoft’s (much anticipated) professional answer to Facebook Events. If you’ve ever hosted a Facebook event, you should feel right at home with LinkedIn events. It is also the top social media platform for B2B lead generation by far. An external URL. Why Use LinkedIn Events? Logo (400 x 400 pixels).

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter.

Team 160

Team Marketing B2B Eventful 160

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 127

Discount Marketing How To B2B 127

Oktopost

APRIL 14, 2023

Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform. Real-life example: A B2B company was running an advocacy campaign to promote a new product launch.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

OCTOBER 12, 2013

Tracking URLs, visibility into your purchase funnel, unified customer databases. Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. Myth 11: The rules are different in B2B. Myth 2: Social is not measurable. Of course they are.

Social Media 167

Social Media Content Marketing B2B 167

Convince & Convert

AUGUST 8, 2019

use Facebook Messenger. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. It’s important not to confuse dark social with Facebook’s dark posts. According to a recent estimate , 12.1%

Brands 154

Brands Analytics Consultant Data 154

Webbiquity SMM

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly.

Syndication 186

Syndication Data How To HootSuite 186

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Terms: Tracks keywords, typically utilized for paid campaigns.

Forums 62

Forums Reddit Analytics Sentiment 62

Diva Marketing Blog

FEBRUARY 21, 2011

We tackled many issues including -- How to increase your Facebook following. 34 Tips On How To Increase Your Facebook Following. Add the URL to All traditional collatoral materials. If you run broadcast ads mention the url. don't just say, "Like us on Facebook.". Use your unique Facebook URL.

Tips 84

Tips URL Facebook Marketing 84

Sprout Social

NOVEMBER 26, 2018

Undoubtedly the biggest name in social, Facebook is somewhat of a mixed bag for business. That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. On a similar note, Facebook a must-have for brick-and-mortar businesses looking to target local customers.

Social Media 106

Social Media Marketing URL Hashtag 106

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

OCTOBER 25, 2010

Webbiquity B2B Marketing Blog). Blog URL (e.g., Feed URL (e.g., Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). Share this on Facebook. Weblogalot. Share this on Bebo.

Directory 189

Directory RSS Sites Syndication 189

Techipedia: Tamar Weinberg

MAY 15, 2012

This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing. Google+ will also introduce vanity URLs soon. The Old Model.

Google 193

Google Content URL SEO 193

Webbiquity SMM

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

MAY 23, 2017

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. By the way, don’t confuse dark social with Facebook’s dark posts. Is Dark Social Messing with Your Metrics?

Brands 131

Brands Analytics Data Metrics 131

Buffer Social

AUGUST 23, 2018

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. In the long-term, LinkedIn marketing will be a game-changer for businesses and brands in the B2B space. – Website URL. – Company size.

LinkedIn 104

LinkedIn Company Tips RSS 104

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. I think in the next few years you will have ways of tagging pages with 1x1 pixels so you can effectively track the traffic to and from things like Facebook.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. That’s a content distribution opportunity that B2B marketers should not overlook. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. That’s a content distribution opportunity that B2B marketers should not overlook. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more.

Instagram 52

Instagram Meme Tips Marketing 52

Hootsuite

NOVEMBER 25, 2015

Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. You can monitor for locations and hashtags, or combine search terms for advanced listening.

Influencer 76

Influencer Tools Marketing Klout 76

Buffer Social

JULY 23, 2019

Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. We mentioned earlier that influencer marketing has expanded into places like B2B and non-traditional sales. Understanding influencer marketing and micro-influencers. Enjoy the show?

Influencer 75

Influencer Strategy Marketing Survey 75

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. You don't have to blast your email, Twitter handle, LinkedIn URL or spammy promotion 20 times throughout the presentation. Incredible presentations don't just happen. Standing room only speakers aren't born, they are made after years of hard work and learning.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. You don't have to blast your email, Twitter handle, LinkedIn URL or spammy promotion 20 times throughout the presentation. Incredible presentations don't just happen. Standing room only speakers aren't born, they are made after years of hard work and learning.

Eventful 90

Eventful Tips Training Authentication 90

ProBlogger

DECEMBER 12, 2012

You can also customize the tweet itself using plain text and “ingredients” like the post title and URL. Using the templates linked above, you’ll be able to customize the body of your Tumblr post, the source URL, and the tags. Sharing on LinkedIn is highly recommended for B2B bloggers.

Tumblr 43

Tumblr Social Media RSS WordPress 43

Social Media Strategies Summit

NOVEMBER 18, 2022

Pick the most relevant URL. You only get to choose one clickable URL in your profile, so make it count. Facebook Marketing Strategy. Sure, Facebook is no longer everyone’s default social platform of choice. In particular, Facebook has become a vital resource for local businesses. Facebook’s figures show that 1.6

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. But since we all seem to use shortened URL’s these days, does it really make a difference? I am concerned about losing the existing followers that I currently have if the URL changes.

Questions 167

Questions WordPress Postrank Blogger 167

Oktopost

JUNE 6, 2022

Potential B2B contacts may already be receiving numerous LinkedIn requests every single week. It’s a good idea to use something more professional than you use on your Facebook, Instagram, or Twitter account. Create a Custom LinkedIn URL. Ideally, you’d want your first and last name as your vanity URL.

LinkedIn 145

LinkedIn Skills URL Badge 145

Hootsuite

NOVEMBER 25, 2015

Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. You can monitor for locations and hashtags, or combine search terms for advanced listening.

Influencer 40

Influencer Tools Marketing Klout 40

Sprout Social

AUGUST 16, 2016

Social signals like Retweets and Facebook shares are key drivers behind popularizing blog content. When your URL is added to a Tweet, it will display the title, description of your post and a thumbnail preview image. Facebook Open Graph Markup. One million links are shared on Facebook every 20 minutes. seconds versus 2.5

Social Media 40

Social Media Mobile Social Networking Trends 40

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Facebook Marketing Tools. That’s where these platform-specific tools can help.

Tools 170

Tools Social Media Netvibes Lithium 170

Visually SM

JULY 27, 2020

Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. Still, its strength lies in the inbox-like interface it uses to help you manage conversations on Facebook, Twitter, and Instagram. It supports Facebook, Twitter, LinkedIn, and Tumblr. Keep reading and find out!

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Webbiquity SMM

JANUARY 10, 2011

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. The 12 Best Ways To Customize Your Facebook Pages by TechCrunch.

Facebook 210

Facebook B2B Privacy MySpace 210

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Did you catch that part about being transferable and sub-licensable? Will they pursue you?

Social Media 155

Social Media Policies Consultant Social CRM 155

Hootsuite

FEBRUARY 24, 2022

For examples, you might be building awareness on Instagram and Twitter, but converting from Facebook ads. LinkedIn: B2B-focused marketing campaigns and brand building. Facebook: …Letting your grandma know. Live chat apps are great for both your website and across social channels, like Facebook Messenger. Getting verified.

Examples 145

Examples Campaign Platform Tips 145