Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. Let’s get real.

Feed 167

Feed Feedly Metrics News 167

Sprout Social

APRIL 25, 2024

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Product launch checklist Social media is the new mall.

Template 105

Template Templates Social Media RFP 105

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Setting an Example for Employee Advocacy.

Company 124

Company B2B Loyalty Survey 124

Webbiquity SMM

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. Once again, an event page on Facebook can be useful for this. The Final Word.

Platform 152

Platform Engagement Hashtag Eventful 152

Sprout Social

FEBRUARY 4, 2020

However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. Enter LinkedIn influencers. Several reasons.

LinkedIn 103

LinkedIn Influencer Brands Marketing 103

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Tweet This!

Social Media 230

Social Media SM2 Energy Microblogging 230

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. 5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights.

Google 216

Google Tips Bookmarklet SEO 216

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more!

Training 167

Training Communities Social Media Real Estate 167

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Kikolani

JUNE 28, 2016

The fact is, different social channels speak different languages: LinkedIn speaks the business language; Facebook and Twitter speak the language of friends; Pinterest , Tumblr , and Instagram speak the language of images; Vimeo and Youtube speak the video language, etc. Know the character of every social channel.

Statistics 100

Statistics B2B Vimeo Social Networking 100

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 When it comes to Facebook, the social networking platform is no different. These tools build on the core philosophy of limitations with Facebook’s own measurement service.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Hootsuite

JANUARY 4, 2023

In this post, we’ll walk you through everything you need to know about marketing your brand on social media. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. What is social media marketing?

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

JUNE 23, 2019

Have you ever listened to and watched an amazing presentation? What made the presentation so incredible? Same thing is true for a successful presentation. Incredible presentations don't just happen. I speak and train all over the globe in both b2b and b2c markets. How do they use social media?

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

Have you ever listened to and watched an amazing presentation? What made the presentation so incredible? Same thing is true for a successful presentation. Incredible presentations don't just happen. I speak and train all over the globe in both b2b and b2c markets. How do they use social media?

Eventful 90

Eventful Tips Training Authentication 90

Writtent Blog

JANUARY 10, 2014

Presentation from Writtent. . million people blog on blogging sites and 12 million people blog via social networks ( Barnraisersllc ). 23 % of Internet time is spent on blogs and social networks ( Barnraisersllc ). B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t.

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media success is based on content and trust. Some marketers (and even CFOs) mistakenly view social media as “free.&#

Social Media 193

Social Media Sysomos Case Study B2B 193

Kikolani

JUNE 28, 2016

The fact is, different social channels speak different languages: LinkedIn speaks the business language; Facebook and Twitter speak the language of friends; Pinterest , Tumblr , and Instagram speak the language of images; Vimeo and Youtube speak the video language, etc. Know the character of every social channel.

Statistics 60

Statistics B2B Vimeo Social Networking 60

Oktopost

NOVEMBER 18, 2020

However, aligning sales and marketing and achieving this level of cohesion presents a lot of obstacles for companies. Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google. Over half of your target buyers are active on social networks.

Engagement 89

Engagement Social Media B2B Team 89

Waxing UnLyrical

APRIL 11, 2011

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day.

Social Media 212

Social Media How To Hubspot Compete 212

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Many businesses are past the point of asking the “should we be on Facebook&# question.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

FEBRUARY 10, 2011

Zeke Camusio shows that WordPress isn’t just for blogging; it can also be used to build an e-commerce site, social network site, image gallery, email auto-responder system or message board. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Sprout Social

NOVEMBER 26, 2018

It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. Chances are you can find them here.

Social Media 105

Social Media Marketing URL Hashtag 105

Rebekah Radice

APRIL 13, 2015

Keep your company ahead of the competition and in front of potential clients and recruits by creating and encouraging conversation, no matter the social network! Kickstart a Social Media Strategy. Before you pull the trigger on your social media strategy, know the how, what and why behind each social network.

Social Media 130

Social Media Strategy How To Real Estate 130

Diva Marketing Blog

FEBRUARY 21, 2011

Recently, I had the pleasure of working with the AMA Las Vegas Chapter to present a 1.5 day intensive boot camp on using social media in a business-to-business environment. . We created a "social media" experience offline. We tackled many issues including -- How to increase your Facebook following. Very nice people.

Tips 84

Tips URL Facebook Marketing 84

Kikolani

JULY 5, 2013

The Part Branding and Exposure Has to Play with Business Growth – How does positioning, your story and the way you present yourself online help you grow your business and ultimately enable you to work less, earn more and live life? Social Media / Social Networking. Be sure to follow Kristi on Twitter and Facebook.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Pam Moore

AUGUST 3, 2016

Snapchat turned down an offer to sell out to Facebook in the past and now it appears this is Facebook’s way of coming back and kicking Snapchat straight in the shins, or maybe the face. Many other social networks envy Snapchat with this demographic. Win win for Facebook and Instagram obviously.

Instagram 60

Instagram Advertising Comparison Training 60