Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. And it is the bloggers who have the power to link straight towards the company Web site, which will ultimately help your site’s search engine rankings. Tweet This!

Press Release 112

Press Release RSS Blogger Airlines 112

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

If you ask me ‘do you do B2B marketing?’ Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! This drives us crazy – Brits tend to be under-expansive about their expertise. Answers Yahoo!

Brands 236

Brands Handbook MySpace Construction 236

Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. The social side is interesting when it comes up in B2B or B2C. Technorati. Josh: Good point.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

JUNE 14, 2011

Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Steve Woods , Eloqua.

B2B 164

B2B Sentiment SEO Klout 164

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Seven Deadly Sins of Social Media (Search Engine Journal): I love how Jennifer Horowitz equates social media with the 7 sins. Which approach best suits you? So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JANUARY 3, 2011

How can you improve your blog’s position in search engines? Seven Ways to Revive a Neglected B2B Blog by MLT Creative. 6 Ways to Optimize Your Blog for Search Engines by Social Media Examiner. Jim Lodico offers six helpful tips for improving your blog’s position in search engine results. Grow your audience?

Tips 176

Tips Sysomos SEO WordPress 176

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. They don’t shy away from putting their best foot forward — they know that the fact that your favorite search engine does not forget means you need to be on your best behavior always.

Social Media 278

Social Media Strategy Yahoo Communities 278

Webbiquity SMM

SEPTEMBER 15, 2010

A powerful real-time social search engine that not only displays results for a specified term or phrase, but lets you filter results by source (e.g., Metrics include traffic stats from Alexa, Compete and Quantcast; backlinks and results by search engine; backlinks and mentions on the major social news sites and more. Cool Web Tools.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

OCTOBER 5, 2010

New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. Share this on Technorati. Twitter Facts, Figures & Stats.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

JANUARY 5, 2009

It’s the (Other) Algorithm, Stupid: Understanding DiggRank (Search Engine Land): Muhammad Saleem examines what is known about the Digg algorithm and dispels common myths. 11 Guidelines to Social Media Success (Search Engine Watch): Eric Enge presents his 11 takeaways from SMX Social Media. Lisa attempts to quell those concerns.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

B2B correspondence should be polite and respectful foremost. Having been involved in two of the most popular Technorati blogs (both in the top 10), I know when a pitch is crap. I’ve written 1886 blog posts for Search Engine Roundtable and a couple dozen for Macgasm. You’re absolutely right. Here’s Mashable.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

APRIL 14, 2010

Here are the links if you are interested: Man Killed by Social Media 7 Steps to B2B Sales Leads Reply Tamar Weinberg April 19, 2010 at 1:31 pm I never disagreed with that point, Jason. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. Those mistakes you make when blogging could harm your reputation because search engines do not easily forget, and negative messages can be spread like wildfire thanks to the potential of the Internet. Answers Yahoo!

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? How much do small businesses spend on search engine marketing? Third, the survey was heavily consumer-oriented; b2b figures would be different. YouTube now hosts more than 100 million videos and is the second largest search engine. More than 1.5

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

AUGUST 16, 2010

Building Social Bookmarking Networks 101 by Search Engine Journal. 10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Where To Find Social Media Power Users by Search Engine Land. 10 Essential Social Media Tools for B2B Marketers by Mashable.

Social Media 200

Social Media Tools Strategy Tips 200

Buzz Marketing for Technology

JUNE 27, 2008

Build ego searches using Technorati and Google Blogsearch. Register your site with all the top search engines. One question: Under Home Base, you advise to claim your site on Technorati. Mark, I believe Technorati uses pinging to link to blogs. Thanks for the follow-up on Technorati, Chris. Load time is key.

Social Media 280

Social Media Brands Technorati RSS 280

Techipedia: Tamar Weinberg

APRIL 1, 2010

It also shows up on all search engines. Our clients have consistently found that using Facebook for B2C, Linkedin for B2B, Twitter and YouTube combined with one or two industry specific groups leads to success without the confusion that generally follows being engaged in too many groups. Answers Yahoo!

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

MARCH 24, 2010

Matt Cutts Matt Cutts is a blogger and Principal Engineer at Google, where he heads Google’s Webspam team. Danny Sullivan Danny Sullivan is the Editor-in-Chief of Search Engine Land. He also founded Search Engine Watch. He also co-founded Weblogs Inc. and the Silicon Alley Reporter. Do something epic. And do it often.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Webbiquity SMM

AUGUST 26, 2010

4 Tips for B2B Marketing on Facebook by Mashable. Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal. Do your research (particularly for b2b marketing) and pursue audience quality over quantity. Share this on Technorati. Facebook Advertising. Share this on Bebo. Post on Google Buzz.

Advertising 215

Advertising Facebook Marketing B2B 215

Techipedia: Tamar Weinberg

APRIL 28, 2010

Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Facebook 277

Facebook Issues MySpace Privacy 277