Buzz Marketing for Technology

MARCH 2, 2010

Over the last month or so we really have gotten our content engine humming producing not only some great thought leadership, eBooks, blog posts etc which we use as social “objects&# but also we held (what I believe is) one of the largest Virtual events ever with On24. Share it on StumbleUpon. Stumble upon something good?

B2B 206

B2B Engagement Marketing Sentiment 206

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Share it on StumbleUpon. Related posts: Search Engine Marketing and Website Marketing Services As a search engine marketing and website marketing professional since. By Erika Penzer Kerekes. Share this on Mixx. Tweet This!

B2B 102

B2B Marketing Small Business Technorati 102

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts. Many listening engines provide you with “streams” of data which is great. Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed. Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

OCTOBER 6, 2010

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Share it on StumbleUpon. Share this on del.icio.us.

Facebook 260

Facebook Applications Yahoo Social Networking 260

Small Business Mavericks

DECEMBER 30, 2013

In fact, some websites are now reporting that they are receiving more traffic from social media than from search engines. LinkedIn delivers a lot of traffic to B2B sites. StumbleUpon. I believe this is a trend you are going to see more and more of in the next few years – starting in 2014.

Metrics 98

Metrics Tumblr StumbleUpon B2B 98

Buzz Marketing for Technology

NOVEMBER 17, 2010

I think there are 2 factors at play here – the first is listening and being able to react quickly – if you don’t have a listening engine in place and a routing for that complaint to get fielded you are just tempting fake – its not IF there will be an issue its WHEN is there going to be an issue. Share it on StumbleUpon.

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. Share it on StumbleUpon. And I couldn’t help but agree.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Webbiquity SMM

FEBRUARY 10, 2011

Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. 10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap. Share it on StumbleUpon. WordPress SEO. Share this on Mixx.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Improving Your Search Engine Rank Using LinkedIn by CompuKol Connection. Tweet This!

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. Here once again, for visual types, is web presence optimization in picture form.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

JANUARY 24, 2011

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

OCTOBER 25, 2010

Webbiquity B2B Marketing Blog). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). Share it on StumbleUpon. Blog URL (e.g., Feed URL (e.g., Share this on Facebook. Tweet This!

Directory 189

Directory RSS Sites Syndication 189

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Share it on StumbleUpon. Tweet This!

ROI 193

ROI Social Media Vocus Metrics 193

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Ask them if they are familiar with StumbleUpon, Digg, Quora, and Google+. If a candidate does not know how search engines work, your company’s marketing efforts will suffer greatly. Chances are if they know a little bit of information about these sites, they’re pretty fluent in social media.

Marketing 162

Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

If you ask me ‘do you do B2B marketing?’ Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! This drives us crazy – Brits tend to be under-expansive about their expertise. Answers Yahoo!

Brands 236

Brands Handbook MySpace Construction 236

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website. For more information you can read his blog and visit his company’s website Iffort.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. And it is the bloggers who have the power to link straight towards the company Web site, which will ultimately help your site’s search engine rankings. Tweet This!

Press Release 112

Press Release RSS Blogger Airlines 112

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. Share this: StumbleUpon Digg Reddit Possibly related posts: (automatically generated) Facebook & India IS THE WEBSITE DEAD? Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Have you ever wondered how many posts get published each day? Over 1 milion posts! Yes, that’s right!

Strategy 93

Strategy Content Marketing Influencer 93

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Have you ever wondered how many posts get published each day? Over 1 million posts! Yes, that’s right!

Strategy 60

Strategy Content Marketing Influencer 60

Buzz Marketing for Technology

DECEMBER 15, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Share it on StumbleUpon. Email this to a friend? Tweet This!

Advertising 261

Advertising B2B Facebook Adwords 261

Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. The social side is interesting when it comes up in B2B or B2C. StumbleUpon. Social Web.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Seven Deadly Sins of Social Media (Search Engine Journal): I love how Jennifer Horowitz equates social media with the 7 sins. Which approach best suits you? So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Techipedia: Tamar Weinberg

JANUARY 5, 2009

It’s the (Other) Algorithm, Stupid: Understanding DiggRank (Search Engine Land): Muhammad Saleem examines what is known about the Digg algorithm and dispels common myths. Internet Marketer’s Guide to StumbleUpon (ViperChill): A beginner’s guide into using StumbleUpon for your marketing efforts.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? The Growth of Social Media: An Infographic by Search Engine Journal. ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. Marketers, we’re told, need to think like publishers.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Reddit and StumbleUpon drive the least engaged visitors. B2B Marketing Insider ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. They don’t shy away from putting their best foot forward — they know that the fact that your favorite search engine does not forget means you need to be on your best behavior always.

Social Media 278

Social Media Strategy Yahoo Communities 278

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JANUARY 3, 2011

How can you improve your blog’s position in search engines? Seven Ways to Revive a Neglected B2B Blog by MLT Creative. 6 Ways to Optimize Your Blog for Search Engines by Social Media Examiner. Jim Lodico offers six helpful tips for improving your blog’s position in search engine results. Grow your audience?

Tips 176

Tips Sysomos SEO WordPress 176

Kikolani

AUGUST 5, 2010

Search Engines / SEO / Analytics. Internet search engine history – learn everything you have ever wanted to know about search engines from the beginning of the Internet to today. Ways to utilize non-Google search engines – covers using Youtube, Twitter, Facebook, and iTunes as alternative search engines.

Mashup 121

Mashup Resources Facebook Engineering 121

Webbiquity SMM

SEPTEMBER 15, 2010

A powerful real-time social search engine that not only displays results for a specified term or phrase, but lets you filter results by source (e.g., Metrics include traffic stats from Alexa, Compete and Quantcast; backlinks and results by search engine; backlinks and mentions on the major social news sites and more. Cool Web Tools.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

DECEMBER 4, 2012

Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. Noting that “Slideshare receives 60 million visitors per month. 3 ways to stop wasting time on social media by iMedia Connection. 3 ways to stop wasting time on social media by iMedia Connection.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 13, 2015

This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks. ” The Top 8 Social Networks For Business by B2B Marketing Insider. ”), StumbleUpon, Google+, Triberr, and Facebook.

Social Media 100

Social Media Marketing B2B ROI 100