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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it.

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How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

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Web Presence Optimization, Reloaded

Webbiquity SMM

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. Here once again, for visual types, is web presence optimization in picture form.

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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

social networking profiles, social bookmarking sites, other bloggers). Webbiquity B2B Marketing Blog). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ).

Directory 190
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. Social and Alternative Search Engines.

Tools 208
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. The social side is interesting when it comes up in B2B or B2C. Social Web.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Social Media Affecting BtoB Buying Behavior by The Proactive Report. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179