Kikolani

NOVEMBER 19, 2010

The Blog World eBook – for those who missed Blog World Expo, check out this free ebook on one awesome blogger’s experiences. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Here’s a great example that ANYTHING can be wrapped for the holidays!

Mashup 128

Mashup Resources Digg Social Bookmarking 128

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. You will build a bad reputation of being overly emotional. Tips For Business To Business (B2B) Blogs. Respect your readers.

Content 55

Content B2B How To Reputation 55

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. As you know, you’re my living example of how to write a blog.

Review 115

Review Social Media Social CRM Consultant 115

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. For example, have you subscribed to the Agorapulse newsletter yet? Example of a lead. Say for example someone signs up to your blog and starts following you on Twitter. Publish downloadable gated content like ebooks and whitepapers. Who doesn’t?) Interested? Sign up here.

How To 174

How To Hashtag LinkedIn Newsletter 174

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 119

RSS Collaboration Social CRM Consultant 119

Convince & Convert

JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Well, I’ll try to keep the answer short because complete answer is a long one. Is the same true in adoption of new technologies? Great question.

Social Media 117

Social Media Strategy Consultant ROI 117

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. For example, 78% of salespeople who use social media in their sales process outperform their peers. 75% of B2B buyers are influenced in their purchase decisions by what they see on LinkedIn, Twitter and Facebook.

Hashtag 131

Hashtag B2B Policies Authentication 131

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

AUGUST 19, 2010

Sound off in the comments, and maybe we’ll put together another post with great examples. clintonbon Love the example you put forth, great post! link] [link] Clinton Bonner RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] – vivid example he shares here too, have a look. Awesome post!!

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

JULY 27, 2010

Great example right from his blog [link] [link] Mike Ellis RT @ginidietrich: Does your blog offer enough voices asks @jaybaer? Made it better than we could ever do on our own! link] Eric Wittlake This may be my favorite post yet from @jaybaer. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. By transparent, I mean keep it real and no lip service.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought. All rights reserved.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

MAY 5, 2010

link] [link] Natalie Stanczyk Great example of an online community: [link] [link] Russ Henneberry RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

JULY 26, 2010

This is another example of why you need accounts on these sites. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 19, 2010

I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. Subscribers then receive a digest of all the content posted to the fan page. All rights reserved.

Social Media 116

Social Media Social CRM MySpace TweetBeep 116

Convince & Convert

APRIL 1, 2010

I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! As always – great piece Jay. As always – a great piece Jay.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

MARCH 25, 2010

For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JULY 21, 2010

Todd Defren and Dell have both shared excellent examples to build from. Do you know of any examples where an IP holder had successfully removed infringing content posted by another user? I found myself facing a room full of blank stares. The FTC encourages social media policies be in place and reviewed. All rights reserved.

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

APRIL 13, 2010

Their support, open ears, and ability to lead by example. That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. There are many more examples, but you get my point. There are many more examples, but you get my point.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

AUGUST 11, 2010

What a great example to set for your children. I was struck by what a great example & experience you're providing for your children. Like most things I do, it will either be a great example for my children, or a disastrous cautionary tale. Here's to fresh starts and growing new roots in good soil!

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

MARCH 23, 2010

If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Pay attention to your statistics with regard to calls to actions.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. If it is, we’ll include it in Viral Heat.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

JANUARY 16, 2014

In addition to serving up valuable tips, Vidyard’s flowchart offers a powerful example of visual content marketing for B2B marketers. Visit them and they’re a mix of company hosted blog/website content and guest posts on reputable marketing sites. To fully experience the flowchart, click here.

Video 135

Video Content Embedding B2B 135

Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. link] PLR Ebook Store Privacy concerns around Facebook are still an issue for myself.

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Maybe you guys have other examples where that is not so. The video is a nice example of how social media can be an effective tool for a company to engage (there's that word again!)

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. Your analogy of the yellow pages is such a good example of the 'old school' way of looking at things. That is a great way to look at it.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# jefflogden You are so right, Jay. link] jaybaer Weird, isn't it? Maybe golf, where people routinely penalize themselves.

Social Media 158

Social Media Strategy Consultant Social CRM 158

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Social Media is Inexpensive False.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., For example: Does the content say something that’s never been said before — does it bring something completely new to the Internet? He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist.

Strategy 153

Strategy BuzzStream Content Brands 153

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. If your readers want to download my eBook they can do so for free at my blog. We must set out with intention.

Metrics 117

Metrics Social Media eBook Social CRM 117