Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

APRIL 13, 2021

As of late March 2020, the iPhone app had been downloaded more than three million times. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. appeared first on B2B Marketing Blog | Webbiquity. An Android version is in the works. ” — Margaret Mollloy.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. presentation downloads, session video) after the event. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Do you want users to visit your website or app, download an ebook, or buy a particular product? So, how can you boost your brand’s value?

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. So, hopefully by now, you’re convinced that SEO, SMM and blogging can and should work in concert to generate leads for your B2B company. Keyword Research/SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

NOVEMBER 17, 2015

So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. It happens.

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. Sponsored post. Image credit: C_osett on Flickr.

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Download the report and join the discussion on Focus. Facebook added more than 150 million new users in 2010. So what’s next? Share this on Bebo.

Trends 187

Trends Social Media Marketing Technorati 187

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. So what makes Google+ special? What are the best practices for business use of the platform? ” Google+ for SEO?

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. WPO, in contrast, has a broader focus on earned content (e.g. Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JANUARY 24, 2011

12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. 11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars. 4 Social Media Predictions for 2011 by oneforty blog.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

JULY 30, 2019

In the B2B world, Twitter and LinkedIn reign as the most effective social media channels. B2B marketers rely on Twitter to be a leading source of traffic to blog posts, events, case studies, and asset download pages, as well as a vital channel for influencer marketing. appeared first on B2B Marketing Blog | Webbiquity.

Report 122

Report Twitter B2B MySpace 122

Webbiquity SMM

OCTOBER 16, 2012

Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). The most popular forms of content marketing for B2B companies are social media excluding blogs (79%) and article posting (78%). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

FEBRUARY 21, 2012

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. . • ROI / TCO calculators. But regardless of the format, the first key to getting your content amplified by others is to produce high-quality, share-worthy content.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Key resource for B2B marketers for brand impact and lead generation. Use mortarr.com or download the app. The median is 1,150.

Company 149

Company Twitter Software System 149

Webbiquity SMM

DECEMBER 30, 2014

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. visit a link, download a report)–then measure how many people do it. •

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

NOVEMBER 6, 2013

While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. A study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

FEBRUARY 11, 2013

Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. Mollie Vandor explains in this concise but helpful post how to “download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning. ” Your Twitter Archive by Twitter Blog.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

OCTOBER 23, 2012

Secrets of Becoming a Pro B2B Tweeter by Social Media Today. You download the desktop app and it archives search results for you to go through later. Do you wonder how your Twitter presence looks to others? 5 Best Analytics Tools for Twitter Search by DreamGrow Social Media.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

AUGUST 25, 2020

Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it. Two out of three marketers saying they plan to boost their organic usage in the next year (although) it remains stronger for B2C (72%) than B2B (57%).”

Types 176

Types Social Media Content Hashtag 176

Webbiquity SMM

JUNE 8, 2011

Management team bios and photos (downloadable JPGs in high-res and low-res versions for print and web). Downloadable JPG images in hi-res and low-res formats. . Downloadable JPG images in hi-res and low-res formats. . • Links to media coverage and bylined articles. • A company backgrounder or fact sheet (see below for detail).

Press Release 200

Press Release scribd Vimeo How To 200