Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. On the flip side, our data shows that X (formerly Twitter) has dropped down the list of preferred platforms.

Social Media 113

Social Media Strategy Exercises Retail 113

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

Social Media Strategies Summit

NOVEMBER 18, 2022

Identify ways to leverage influencers and thought leaders on social media effectively. This invaluable data allows you to plan posts when your audience is most likely to see them. you can’t access all-time data). But those users pack plenty of punch, with LinkedIn data showing 63 million decision-makers use it.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. So, I can’t really speak to what might be, based on data, the new reality of this year.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Convince & Convert

JANUARY 3, 2024

The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The impact of AI is top of mind for marketers.

B2B 140

B2B Research Influencer Marketing 140

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. How did you find it?

Discount 127

Discount Marketing How To B2B 127

Sprout Social

NOVEMBER 2, 2023

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. These offer qualitative insights into the buying process.

Examples 104

Examples Template Templates How To 104

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Work with Influencers. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. From there, you can use the data to better inform your strategy. ? Jump to Section.

Brands 75

Brands B2B SEO Influencer 75

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Keyhole will automatically backfill the data and generate the report in seconds.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Determining the Value of an Influencer Collaboration.

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Oktopost

NOVEMBER 4, 2019

Often, you hear about them being involved in hacking incidents or trying to influence people on social media. According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. The good news is that B2B sellers haven’t all jumped on this bandwagon yet. How Chatbots Work.

B2B 106

B2B API Facebook Survey 106

Ignite Social Media

MAY 6, 2021

Product pages allow you to add information and establish further credibility by sharing your solution offerings, generating leads, highlighting influencing testimonials, and more. . We looked at some Q4 2020 GWI data for the United States from LinkedIn Users to see what actions they’ve taken on the platform recently.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. Finally, we pored through the latest data from respected research organizations, like: Deloitte. The CMO Survey. Why We Compete at The Data Open. GlobalWebIndex.

Trends 145

Trends Social Media CPA Sports 145

Sprout Social

JULY 6, 2022

How we gathered the data. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. With the help of our Data Science team, we were able to capture the best times to post on Instagram within ten industries.

Twitter 106

Twitter Tourism Travel Education 106

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Writtent Blog

JUNE 21, 2013

How To Leverage the Science of Relationships to Gain True Influence. There are four principal stages in gaining influence, and it’s always a cooperation of two and more parties. The first step is awareness, then you move to knowledge, the next stop is liking and the last one is preference given to the influencer’s advice.

Comments 76

Comments Influencer Marketing Statistics 76

Keyhole.co

AUGUST 10, 2023

This positive association can influence decision-making when potential clients consider your products or services. That way, employees become brand advocates by sharing their spotlights with their networks, which can attract potential clients, partners, and talent who are influenced by the positive experiences and stories shared.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This positive association can influence decision-making when potential clients consider your products or services. That way, employees become brand advocates by sharing their spotlights with their networks, which can attract potential clients, partners, and talent who are influenced by the positive experiences and stories shared.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

JANUARY 27, 2020

For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. Ranking signals are data points about a user’s past behaviour, and the behaviour of everyone else on the platform, too. And there’s now a button to click if you want to know why a post is showing up in your feed. Now is best.

HootSuite 145

HootSuite Facebook How To Groups 145

Keyhole.co

NOVEMBER 29, 2023

” Here, you will find valuable data about your viewers’ activity, including the days and times they are most active, the location they watch you from, and more. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. Here’s how you can leverage this data to optimize your posting time: 1. to 6:00 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Keyhole.co

SEPTEMBER 15, 2023

Based on a survey of 500 B2C and B2B marketers, Instagram Live is reported to have the highest ROI of any content format. It also offers a wide range of possibilities for reaching new audiences by co-hosting live streams with niche experts and influencers. This can be influencers, creators, or industry experts.

Instagram 52

Instagram Brands How To Marketing 52

Sprout Social

NOVEMBER 23, 2022

With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. Internal influencers. And content is the key to reaching them. Identify a project owner.

LinkedIn 115

LinkedIn Tips Curation Training 115

Sprout Social

NOVEMBER 21, 2019

This is all despite the fact that we have greater access to customer data than ever before. Market research isn’t just about reading graphs and digging through data: it’s about having meaningful conversations with people too. And taking the time to do research might not seem like much of a priority. How often are they sending emails?

Research 98

Research How To Marketing Price 98

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Influencer sponsorships and paid advertising. Traffic can also be aided via running time-limited promotions via sponsored posts on social media or through influencer sponsorships. . Slideshares. and more.

Comparison 145

Comparison SEO Curation Domain Name 145

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. Build strong partnerships: Partner with niche influencers to reach a vast audience. For instance, you can conduct product-specific surveys and ask the audience to share responses in comments. for the contest promotion.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Postcron

MARCH 20, 2019

Here are the top five best ways to engage your audience in 2019: Answer their top questions with interesting content: Whether you’re a B2B or B2C, your customers are online searching for a solution to their problems or an answer to their top questions. Use this data to organize a consistent content calendar to build up engaging content.

Engagement 90

Engagement Notification Hubspot Influencer 90

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Forrester’s consulting division did a survey of over 100 V.P. Listen Now. Click the play button to listen here: Download the audio file: [link].

Company 120

Company Instagram B2B Survey 120

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JANUARY 5, 2016

Why data geeks have replaced the cool creatives at the agency cafeteria table and what it means for your agency’s account management. “Half of the people who responded to this survey have fired an agency in the past 24 months.” B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends – North America.

B2B 60

B2B Survey ROI Research 60

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Personally verifying results or data through your own experimentation. Get influencers to write for you. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Webbiquity SMM

AUGUST 23, 2010

My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection. Tweet This!

ROI 193

ROI Social Media Vocus Metrics 193

Keyhole.co

JUNE 9, 2023

For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. Hubspot did a survey with over 1000 social media marketers. Use this data to schedule your posts for when your followers are most active. Know your most engaging post type from Keyhole 3.

Facebook 52

Facebook Guidelines Activities Feed 52

Postcron

MARCH 20, 2019

Here are the top five best ways to engage your audience in 2019: Answer their top questions with interesting content: Whether you’re a B2B or B2C, your customers are online searching for a solution to their problems or an answer to their top questions. Use this data to organize a consistent content calendar to build up engaging content.

Engagement 52

Engagement Notification Hubspot Influencer 52