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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148
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11 Marketing Dashboards That Make You Think

Oktopost

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62
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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

As a result, the audience of LinkedIn is different than any other social media site: 50% of LinkedIn users have a college degree, 45% earn at least $75K per year, and 33% of millionaires are on the platform. 7 Microsoft Customers Share Their Journey with Gaming. The Next Big Thing in Social: Top 7 Brands Embracing TikTok.

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Five Best Practices of Instagram Ads for B2B Companies

Webbiquity SMM

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. billion users, attracting more B2B marketers. Increase B2B sales.

B2B 172
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How to use AI analytics for targeted business decisions

Sprout Social

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 106
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A Beginner’s Guide to Microsoft (Bing) Ads in 2023

Hootsuite

Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Why use Microsoft Advertising (formerly Bing Ads)? Remember Bing Ads?

Microsoft 145
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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.