Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” Define your audience .

B2B 136

B2B Marketing Construction Committee 136

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. Incorporating social media intelligence will give you the edge you need to generate revenue, discover potential cost savings and reduce your risk.

Social Media 115

Social Media Sentiment Survey Marketing 115

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. For example, with the right platform, we can review audience sentiment and perception compared to our competitors—all in real time.

ROI 96

ROI Cost B2B Organization 96

Keyhole.co

MARCH 11, 2024

From identifying key metrics to collecting and interpreting your data, we’ll cover all the essentials you need to know to master your LinkedIn analytics. By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation. Let’s get started!

Template 52

Template Templates Analytics LinkedIn 52

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

AUGUST 9, 2010

Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Automating the processes that your team doesn’t need to be doing means maximizing social media ROI, but not at the cost of your team’s manpower.

ROI 62

ROI Social Media Marketing Curation 62

Webbiquity SMM

FEBRUARY 4, 2013

Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help. This reference is almost worth the cost of the book itself. Today a person needs to see a message upwards to 20 times. Well…yes, but don’t ignore those other measures.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? Metrics can be useful to help determine what to do more of, less of, or differently, but should not as the basis for whether or not to engage in social media.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

NOVEMBER 2, 2023

Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Total the cost of customer interactions to set a better social media budget. And, you can assign predicted emotions or sentiments to different stages of the journey.

Examples 103

Examples Template Templates How To 103

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Those numbers compared against impact must be considered along with advertising costs, graphic design, social media software, and tools.

Social Media 117

Social Media NGO ROI Research 117

Keyhole.co

FEBRUARY 4, 2023

LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. Select the metrics whose details you want to analyze. Now that you are well-versed in LinkedIn page analytics, let’s find out what each of these metrics signifies. They have grouped their metrics into 6 broad segments.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. Select the metrics whose details you want to analyze. Now that you are well-versed in LinkedIn page analytics, let’s find out what each of these metrics signifies. They have grouped their metrics into 6 broad segments.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Social Media Monitoring Tools.

Tools 206

Tools Social Media Lithium Sysomos 206

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

SEPTEMBER 28, 2016

Creating awesome social content costs money. Social Metrics Don’t Matter. If you think that social media metrics don’t matter, you’re wrong. Anyone who thinks audience demographics and other social metrics like reach, impressions or engagement don’t impact the bottom line is gravely misinformed.

Social Media 40

Social Media Metrics B2B Team 40

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Hootsuite

JULY 21, 2020

Social video metrics track the success of your video content. But it’s a bit different from the metrics of a regular post. For one, each platform comes with different kinds of metrics and different terms for them. Social video metrics for every platform. Facebook video metrics. Those metrics are: Reach.

Metrics 144

Metrics Platform Video HootSuite 144

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Keyhole.co

DECEMBER 14, 2023

Influencer tracking and analytics: Identify relevant influencers, measure their organic metrics, and evaluate their impact on previous campaigns. This Awario alternative lets you track over 238 metrics. You can export your reports in PDF format and even share the most relevant metrics as CSVs.

Price 52

Price Hashtag Metrics Analytics 52

Oktopost

APRIL 10, 2023

For the world of B2B social media marketing in particular, lead generation is an incredibly profitable pursuit, provided you understand how to make the most of it. 83% of us admit to being influenced by word of mouth when it comes to our purchases – and that rings just as true whether we’re buying for ourselves, or looking for a B2B supplier.

Social Media 62

Social Media Publishing Social Media Management Platform 62

Oktopost

MARCH 28, 2022

B2B Midsize-Enterprise. Advanced Metrics. Does the platform provide social sentiment analysis ? Advanced Metrics : Does the platform offer basic reporting and analytics? 1) Hootsuite Alternative for B2B Business: Oktopost. Oktopost is primarily marketed as a social engagement suite for B2B organizations.

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social Media is Inexpensive False. Social Media is Fast False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? In addition, tracking the right metrics can improve your brand management, customer service and experience, and help you grow your brand. Updated – November 2020. No worries, you can read it here: [link]. Start Free Trial. Agorapulse.

Analytics 105

Analytics Social Media Tools Price 105

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Social Media Metrics and ROI.

Social Media 198

Social Media Tools Tips ROI 198

Keyhole.co

FEBRUARY 13, 2022

In addition, tracking the right metrics can improve your brand management, customer service, and experience, and help you grow your brand. Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform. Also, there is some limitation to the sentiment analysis tool.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

APRIL 28, 2010

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. Sore spot with us PR types.)

Social Media 147

Social Media Strategy Influencer Social CRM 147

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Webbiquity SMM

SEPTEMBER 15, 2010

You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. historical and real-time data, sentiment analysis, platform filtering) and ease of use with a more attractive monthly price than many well-known competitors.

Tools 188

Tools Social Media Radian6 CoTweet 188

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are.

Social Media 155

Social Media Radian6 Strategy SM2 155