Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Secondly, by tracking platform-specific metrics, you can develop customized content strategies tailored to LinkedIn’s unique audience.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Sprout Social

MARCH 28, 2024

Analyzing these metrics over time will allow you to pinpoint the exact keywords and phrases that resonate the most with your audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Sprout’s Listening solutions make this process easy.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. And then we’ll show you which metrics to measure when you’re using them to achieve results tailored to your brand’s goals.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Social Studio integrated and allowed publishing, engaging, and metrics across several social media platforms: Facebook. But B2B companies need to go deeper.

B2B 131

B2B Social Media Management Metrics Social Media 131

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Measure Key Social Listening Metrics.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., how the public feels about their brand).

Analysis 106

Analysis Sentiment Marketing How To 106

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Deciding which key metrics to analyze can be challenging with endless social data available.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing.

Social CRM 96

Social CRM B2B How To Patterns 96

Keyhole.co

NOVEMBER 7, 2023

Twitter hashtag analytics lets you delve into engagement metrics, reach, and how often your competitors’ hashtags are used. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. How do you do this?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 97

Reputation Sentiment Analysis Notification 97

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” Define your audience .

B2B 136

B2B Marketing Construction Committee 136

agora pulse

NOVEMBER 10, 2020

What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Some common objectives and related metrics include the following.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

MARCH 11, 2024

From identifying key metrics to collecting and interpreting your data, we’ll cover all the essentials you need to know to master your LinkedIn analytics. By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation. Let’s get started!

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences. React in real time.

Social Media 116

Social Media Sentiment Survey Marketing 116

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Oktopost specializes in social media management for B2B companies. You can always book a demo with Oktopost to see how their particular expertise can help transform your B2B marketing endeavors. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. By now, even brands that would consider themselves social media sceptics understand how to analyze those metrics. The solution? The solution?

Publishing 84

Publishing Social Media Film B2B 84

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. The consultant always listens to gauge audience sentiment to inform all activity. They are metrics geeks. Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

ROI 62

ROI Social Media Marketing Curation 62

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. The post Why You Should Thoroughly Audit Your Social Media Presence appeared first on B2B Marketing Blog | Webbiquity.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

AUGUST 9, 2010

Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Deep dive into the sentiment of every online conversation around your brand.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. For example, with the right platform, we can review audience sentiment and perception compared to our competitors—all in real time.

ROI 97

ROI Cost B2B Organization 97

Webbiquity SMM

FEBRUARY 4, 2013

Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help. Actually, SEM is used pretty often; in 2012, 64% of b2b companies and 73% of b2c brands used pay-per-click (PPC) advertising to drive leads. Today a person needs to see a message upwards to 20 times.

Review 186

Review Marketing Metrics Meeting 186

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. It’s almost inevitable that your KPIs, social metrics and data will be affected by the current crisis. Read the room to determine what parts of your strategy need to change.

Strategy 143

Strategy Metrics Hubspot Retail 143

Sprout Social

NOVEMBER 2, 2023

Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps.

Examples 104

Examples Template Templates How To 104

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. . Socialnomics: What Social Media Success Looks Like by Fuel Lines.

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

DECEMBER 5, 2022

Social media is the ultimate authority metric — unlike on your site, you can’t control what people say about your brand on social media. That number is likely to be much higher for B2B influencers. Oktopost’s tool lets you find all mentions of your brand online and uses AI to analyze the overall sentiment of the mention. ↑

SEO 115

SEO Social Media Reputation Real Estate 115

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Keyhole.co

MARCH 24, 2023

Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Analyzing important metrics like reach, engagement, and sentiment is possible while viewing the results in real-time. Here’s an instance when Amazon replied to a user and addressed the issue.

How To 52

How To Sentiment Reputation Hashtag 52