Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Share it on StumbleUpon. Email this to a friend? Tweet This!

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Share it on StumbleUpon. I actually tried to tackle this question a few times on my blog before. Tweet This! Share this on Facebook. Share this on Linkedin.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Share it on StumbleUpon. Did I forget to mention all of this is FREE! Tweet This!

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Share it on StumbleUpon. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

FEBRUARY 4, 2010

Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations. Share it on StumbleUpon. The lasso part is really about an “away game&# for your content. Which is a space that everyone can improve upon because it engages a new audience with the way you think.

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. These were the three broadest terms that applied to the most relevant conversations about energy.

Social Media 230

Social Media SM2 Energy Microblogging 230

Jason Yormark

JANUARY 6, 2011

clients outside the normal b2b and b2c environments I have. Share it on StumbleUpon. Controlling The Conversation: Strategies To Get People Talking About What You Want. S360 is a strategic. communications firm offering a full-team approach to marketing, government relations, business strategy, creative services and.

Social Media 256

Social Media Strategy Technorati StumbleUpon 256

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? When top management understands the kind of conversation that’s already happening online with your customers and target market, they’ll really see the value in devoting resources to cultivating word of mouth. Share it on StumbleUpon.

B2B 102

B2B Marketing Small Business Technorati 102

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Buzz Marketing for Technology

APRIL 21, 2010

Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are. Share it on StumbleUpon. Stumble upon something good? Send this page to Print Friendly. Email this to a friend?

Data 198

Data Social Media Radian6 B2B 198

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Share it on StumbleUpon. Will Facebook replace your B2B Marketing email system? Stumble upon something good?

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

NOVEMBER 24, 2010

The dynamic I am pointing out exists for most brands today B2C and B2B brands. They quantity of conversations are growing every day about your brand (at Avaya our brand mentions have increased 5 fold in 18 months!!) Share it on StumbleUpon. The answer is – you can’t! That’s a stat we all need to keep an eye on! Tweet This!

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

NOVEMBER 17, 2010

Share it on StumbleUpon. 3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Share this on Reddit. Share this on FriendFeed. Tweet This Post.

Brands 243

Brands Reputation ROI Case Study 243

Webbiquity SMM

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog).

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Share it on StumbleUpon. participating in groups and answering questions). Tweet This!

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

AUGUST 9, 2010

average time spent on site, number of pages viewed, bounce rate) and even conversion (lead or sale) sources. Share it on StumbleUpon. Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

NOVEMBER 23, 2010

Just a few of the cool people I likely never would have gotten to know without social media include Jill Konrath , J-P De Clerck , Jennifer Kane , Judy Grundstrom , Alice Elliott , Paul Dunay , Ambal Balakrishnan , Tony Karrer (my partner in the B2B Marketing Zone and Social Media Informer ), the B2BTOTY steering committee or the LeBron team.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. .&# Share it on StumbleUpon.

ROI 193

ROI Social Media Vocus Metrics 193

Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! Tweet This!

Data 100

Data Vocus Radian6 StumbleUpon 100

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

Facebook 185

Facebook Web 2.0 Startup Applications 185

The Marketing Blog

AUGUST 3, 2010

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 to contribute to their newly launched B2B portal www.paulwriter.com. Share this: StumbleUpon Digg Reddit Possibly related posts: (automatically generated) Facebook & India IS THE WEBSITE DEAD?

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media is all about how effectively you build conversation and become part of an ongoing conversation. If you ask me ‘do you do B2B marketing?’ Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Brands 236

Brands Handbook MySpace Construction 236

Webbiquity SMM

JANUARY 24, 2011

12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Share it on StumbleUpon. 11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit.

Tools 206

Tools Social Media Lithium Sysomos 206

Rebekah Radice

APRIL 30, 2017

Instead, elevate the conversation around your business. Mine would be finding enough time to manage social media, juggling a business online and offline, budget, conversion, results. This is the number one content marketing choice for most B2B and B2C businesses. Stumbleupon. Probably not. Content That Educates.

Domain Name 144

Domain Name How To WordPress Meme 144

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Have you ever wondered how many posts get published each day? Over 1 milion posts! Yes, that’s right!

Strategy 93

Strategy Content Marketing Influencer 93

Buzz Marketing for Technology

OCTOBER 27, 2010

Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? Share it on StumbleUpon. Share this on del.icio.us.

ROI 274

ROI Conversation Social Media Loyalty 274

Techipedia: Tamar Weinberg

JANUARY 5, 2010

But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. It’s really not that hard! It just requires a small shift in mindset. So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 28, 2010

Some of us have been thrust into social media simply because the online landscape showed potential for online conversations. Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. These are conversations, not broadcasts. Be responsive.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Publicizing a private conversation on a wall post. Using your Twitter feed as a chat room for conversations that are exclusive in nature and not as a broadcast medium. As a friend recently said to me, “I’m tired of my Twitter feed being a [private] conversation between person X, person Y, and person Z.&#

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Have you ever wondered how many posts get published each day? Over 1 million posts! Yes, that’s right!

Strategy 60

Strategy Content Marketing Influencer 60

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Engaging: Being “social” is about conversations.

B2B 100

B2B Social Media Strategy Marketing 100

Buzz Marketing for Technology

NOVEMBER 9, 2009

Evidence for them to start a conversation around your solution and gauge whether there is a need with the potential buyer they are talking to. Share it on StumbleUpon. Tags: Content Marketing Conversational Marketing Social Media Thought Leadership. The reason the sales team loves case studies is it gives them evidence.

B2B 207

B2B Case Study Marketing StumbleUpon 207

Buzz Marketing for Technology

JULY 7, 2008

8) “Participating in the conversation&# is hollow advice for a large corporation: Too many give the advice of “join the conversation&# without enough guidance behind the surface. The social side is interesting when it comes up in B2B or B2C. On June 29th, 2008, Jumping into the conversation? StumbleUpon.

Communities 117

Communities Groups Groups Social Media 117

Rebekah Radice

APRIL 30, 2017

Instead, elevate the conversation around your business. Mine would be finding enough time to manage social media, juggling a business online and offline, budget, conversion, results. This is the number one content marketing choice for most B2B and B2C businesses. Stumbleupon. Probably not. Content That Educates.

Domain Name 60

Domain Name How To WordPress Meme 60

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Share it on StumbleUpon. Creating Engagement in B2B Marketing A recent Cone Inc.’s

B2B 252

B2B eBook Marketing Aggregator 252

The Marketing Blog

JANUARY 9, 2008

which are into B2B businesses. Reply daksh January 12, 2008 at 2:59 am Viral – Thanks for adding your voice to the conversation Sampad – I guess this is for the first time that u’ve dropped a comment I’m glad to echoed your thoughts with the Indian version of your post ! They are such sites on web3.0

Startup 104

Startup Web 2.0 Retail Price 104