Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. It’s Perfect for Social Media. It Drives Conversions.

B2B 178

B2B Loyalty Conversation Buy 178

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. Perfect for Social Media. Drives Conversions. Individuals.

B2B 130

B2B Loyalty Conversation Social Media 130

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Pam Moore

JANUARY 4, 2017

So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! Click To Tweet. Get use to it.

Social Media 167

Social Media Social Networking Training Instagram 167

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Leverage Social Listening. Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Jump to Section.

Brands 76

Brands B2B SEO Influencer 76

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. Why you need to integrate your CRM with social media ASAP.

Team 110

Team B2B Platform Analytics 110

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. Perfect for Social Media. Drives Conversions. Individuals.

B2B 100

B2B Loyalty Conversation Social Media 100

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? So why make a B2B ad that looks like B2C content? Image via Hubspot.

B2B 60

B2B Marketing Microsoft Hubspot 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Twist Image

MAY 3, 2012

"Why aren't there more case studies of business to business organizations using social media?" If social media can't help you augment all of those areas, I'm not sure we're all living on the same planet. This is a prime example of the business side of social media picking up steam.

Findability 106

Findability Social Media Case Study ROI 106

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

OCTOBER 9, 2013

Conversely, the last client I picked up at my current firm, Converse Digital , took exactly one call and a meeting over beers. Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Exact same result. Far less effort and expense.

Content 141

Content Proposal B2B Meeting 141

Diva Marketing Blog

MARCH 23, 2009

One of my joys is helping marketers understand how to use social media to build brand value. In the workshops and speeches I give one of the most Frequently Asked Questions goes like this: "When it comes to social media marketing all I seem to see is consumer products and programs that target moms. many in the B2B space.

B2B 56

B2B Strategy Applications Fashion 56

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Buzz Marketing for Technology

FEBRUARY 2, 2009

Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, learn, and effectively engage in mutually beneficial relationships.

Startup 100

Startup Flickr B2B Price 100

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

B2B 185

B2B Social Media Review eBook 185

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Email this to a friend?

B2B 252

B2B eBook Marketing Aggregator 252

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg.

Social Media 119

Social Media Strategy Consultant RSS 119

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 145

B2B Survey ROI Metrics 145

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? Maximize case studies Ah, social proof.

B2B 52

B2B Strategy Brands Content 52

Buzz Marketing for Technology

JUNE 27, 2008

The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Social Computing. Social Media.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Social Audience Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough.

Template 131

Template Templates Social Media Strategy 131

Sprout Social

JULY 20, 2016

Generally speaking, social media is not the place to hard sell your products and services. of conversions on LinkedIn. When it comes to social media advertising , Facebook is known as the top dog. However, LinkedIn Ads may be a better option for B2B companies. Don’t Hard Sell.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site. Comment away!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Social Email Marketing

JUNE 15, 2011

“The money is in the list”. A saying which is often heard when it comes to email marketing. Expanding their list is an ongoing priority for email marketers. The most important element is making sure that your emails offer relevant content and treating your future subscribers as human beings.

List 83

List Social Media Tips Content 83

Social Email Marketing

APRIL 21, 2011

“The money is in the list”. A saying which is often heard when it comes to email marketing. Expanding their list is an ongoing priority for email marketers. The most important element is making sure that your emails offer relevant content and treating your future subscribers as human beings.

List 78

List Social Media Tips Content 78

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough.

Template 60

Template Templates Social Media Strategy 60