Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Image via Microsoft Stories.

B2B 60

B2B Marketing Microsoft Hubspot 60

Sprout Social

MAY 4, 2023

LinkedIn Groups provide an intensive space for members to engage in meaningful conversations around an industry or topic. For example, if you enter the query “Microsoft Excel,” you will find “Microsoft Excel Users” under Groups at the top of the search results. Microsoft Excel Users has clear, concise rules of conduct.

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Groups Groups LinkedIn Microsoft 126

Buzz Marketing for Technology

MARCH 4, 2010

to a full POP/IMAP supported email account, which means users will be able to configure it with any e-mail client, including Microsoft Outlook, Entourage and Apple’s Mail applications. I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES.

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System B2B Facebook Marketing 219

Oktopost

APRIL 30, 2020

LinkedIn Events is Microsoft’s (much anticipated) professional answer to Facebook Events. For Microsoft, it is also serves a second purpose, which is a way to reduce LinkedIn users’ dependence on third-party tools like Meetup to invite their LinkedIn followers to virtual or in-person events. What are LinkedIn Events?

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Eventful LinkedIn B2B Microsoft 128

Oktopost

AUGUST 12, 2021

Allen was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the recording: Want to hear more from renowned marketing leaders?

B2B 118

B2B Apple Microsoft Startup 118

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. The award-winning startup has also been recognized by the likes of Microsoft GrowthX and Expo2020 (The World Expo).

Retail 91

Retail Video Microsoft Loyalty 91

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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Influencer LinkedIn B2B Industry 88

Oktopost

NOVEMBER 4, 2021

Prior to Demandbase, Paul held roles at Microsoft, AgilOne, StrongMail Systems, and several other martech companies. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

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B2B Apple Microsoft Class 62

Oktopost

DECEMBER 22, 2019

If you’re really listening, you have a better chance of defining and steering the conversation. Awario can help you find and participate in conversations about your brand across a wide range of platforms, promising prompt discovery by crawling over 13 billion web pages every day instead of relying on third-party monitoring services.

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Tools B2B Sentiment Notification 116

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

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Strategy B2B Marketing Conference 125

Oktopost

MARCH 18, 2021

We’re taking the plunge into re-imagining success with a digital transformation B2B legend. Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

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B2B Apple How To Microsoft 62

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. As a result, LinkedIn has become the go-to social media site for amplifying employee voices, developing thought leadership, sharing behind-the-scenes stories and starting conversations.

Class 100

Class LinkedIn Brands Microsoft 100

Ignite Social Media

JULY 10, 2020

On Twitter, you can target for reach, consideration, or conversion and focus on video views, app installs, website clicks, or more. The conversation seems to me to be heavily focused on politics and marketing, but that may be influenced by my personal use case. That makes for desirable B2B targeting in particular.

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Brands Facebook LinkedIn Influencer 176

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

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B2B Company Instagram Cost 170

Jason Yormark

JANUARY 6, 2011

what was a pretty good situation at Microsoft. clients outside the normal b2b and b2c environments I have. Controlling The Conversation: Strategies To Get People Talking About What You Want. Tweet It would take a pretty sweet opportunity for me to leave. Despite the. fact that I was unhappy with my role, with. href="[link].

Social Media 256

Social Media Strategy Technorati StumbleUpon 256

Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess?

Brands 227

Brands Content Microsoft StumbleUpon 227

Hootsuite

MARCH 16, 2023

Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Why use Microsoft Advertising (formerly Bing Ads)? Remember Bing Ads?

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Microsoft CPC Campaign HootSuite 145

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

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Reddit Hubspot API Reputation 100

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Social media marketing KPIs include engagement, engagement rate, impressions, reach, and conversions.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. You can see sentiment trends over periods and analyze themes and conversations based on topics effortlessly.

Analytics 110

Analytics Sentiment Analysis Patterns 110

Sprout Social

JANUARY 27, 2021

Woodson, an American historian, grew frustrated with the underrepresentation of Black people in conversations that shaped American history. Take a moment to recognize your brand’s role in the conversation, question who benefits from your Black History Month ideas and consider how those ideas can become staples in your brand’s culture.

Brands 126

Brands Authentication Communities Campaign 126

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

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LinkedIn Tips Skills URL 113

Sprout Social

JULY 30, 2018

Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Erica chimed in here to explain how Microsoft Research uses current employee data to create lookalikes: We look at what schools they went to, what degrees they have, what interests they have. We speak just like them.

Microsoft 56

Microsoft Data Eventful Class 56

Laurel Papworth

DECEMBER 21, 2023

00:00:00.000] – Frank FAAA Hello, and welcome back to the FAAA podcast, here in the beautiful countryside of Adelaide, actually in the convention centre here in Adelaide, Laurel Papworth, welcome to The Conversation. [00:00:15.730] So Microsoft and Apple folded their responsible AI ethics committees. Not that it’s not.

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Course Committee Data Training 52

Techipedia: Tamar Weinberg

APRIL 24, 2012

Phone Conversions. In the same way, a unique phone number can be tied to Microsoft adCenter ads, an email campaign, a specific email blast, a social media landing page, or even a print ad. These services are expensive, but offer insights that can help refine not only lead generation, but conversion rate optimization (CRO) as well.

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Adwords How To Module Aggregator 155

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

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B2B Strategy Marketing Microsoft 198

Buzz Marketing for Technology

JULY 7, 2008

8) “Participating in the conversation&# is hollow advice for a large corporation: Too many give the advice of “join the conversation&# without enough guidance behind the surface. The social side is interesting when it comes up in B2B or B2C. On June 29th, 2008, Jumping into the conversation? Go join that!

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Communities Groups Groups Social Media 117

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game. But that’s not all we set out to do.

Social Media 117

Social Media B2B How To ROI 117

Buzz Marketing for Technology

JUNE 27, 2008

The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Microsoft Links. Microsoft Enterprise Search Blog. opportunities and challenges. Management Theory. Measurement. MicroBrand.

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SocialText News Sharepoint Web 2.0 100

Convince & Convert

FEBRUARY 11, 2010

I wonder how much web apps produced in the same month?) – Apple may take a 30% cut, but conversely developers KEEP 70%. It use to be that Apple was the scrappy underdog and white knight to Microsoft's evil empire. link] James Windrow Apple used to be the scrappy underdog and white knight to Microsofts evil empire.

Social Media 114

Social Media Strategy Apple iPhone 114

Diva Marketing Blog

JUNE 2, 2009

Focus is on B2B and B2C. My favorite social media tactic is contributing to the content and community in highly specialized LinkedIn groups to generate B2B leads. 60% of my focus is on B2B marketing and the other 40% is on B2C marketing. My primary focus is B2B. What does social media marketing mean to you? -

Social Media 53

Social Media B2B Delicious Wiki 53

Oktopost

SEPTEMBER 20, 2022

LinkedIn has a more specialized audience than social media platforms like Twitter and Facebook, which makes it an ideal channel for B2B marketers. In fact, 40% of B2B marketers agree that LinkedIn is the best platform when it comes to generating high-quality leads. LinkedIn Sales Navigator Enterprise Benefits. Final Thoughts.

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LinkedIn B2B Price Organization 94

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. So from there I joined the B2B tech world. I’ve always designed.

Sports 52

Sports Communities Brands Company 52

Buffer Social

NOVEMBER 30, 2016

This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. PPC for lead generation and B2B. Conversion Reports and collecting actionable insights. PPC for lead generation and B2B. Keyword research.

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Class Skills Social Media Marketing 40