Oktopost

OCTOBER 8, 2020

A solid content marketing strategy is one of the most important elements for a business to help shape a brand’s identity. But with employees more mobile and more remote than ever been before, what implications does this have on the modern day content marketer? Want to Hear More from Experts Across the B2B Marketing Industry?

Content 90

Content Marketing B2B Hosting 90

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. 99% say they post content to Instagram; 67% post to Facebook, 51% to Snapchat, and 43% to Twitter. Image credit: DreamGrow. MediaPost ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. Pro Tip: Leverage other influencers and brand advocates.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

SEPTEMBER 15, 2022

Want to hear more from renowned B2B marketing leaders? How do you mobilize an entire organization to market for your brand? There are of course dozens of ways to encourage, incentivize, and gamify your colleagues to share the right content, at the right time. How to mobilize an entire organization to be marketing for your brand.

B2B 117

B2B Apple Mobile Reputation 117

Webbiquity SMM

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Hootsuite

AUGUST 8, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. This standalone B2B service allows businesses to share content across various platforms.

Mobile 83

Mobile FAQ HootSuite Retail 83

agora pulse

JANUARY 3, 2020

But these tips can help you expand your Twitter follower count and boost positive social interactions. 80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. Maximize Twitter video content.

Twitter 129

Twitter Tips Influencer Hashtag 129

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

Engagement 156

Engagement Social Media How To Hubspot 156

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. How Do LinkedIn Hashtags Work?

Hashtag 118

Hashtag LinkedIn How To B2B 118

Oktopost

JULY 29, 2022

She dives deep into her content strategy for corporate social versus employee advocacy and the specific content types she creates for her employees to share. Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. One of her biggest tips? Meet Jessica.

Community building 62

Community building Communities Tourism Social Media Management 62

Pam Moore

AUGUST 17, 2020

? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. Take a listen to episode #275 of the Social Zoom Factor podcast to learn the Top 10 LinkedIn Power Tips to Ignite Your Brand and Business Results. Content shared across the platform was up nearly 50% year-over-year. Source: LinkedIn 2020 Statistics .

LinkedIn 78

LinkedIn Tips Brands Training 78

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 59

Strategy Content Compete B2B 59

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. This will make it easier to create high-quality content while hitting the key points you want to make. Format refers to the specific form of content you want to create. Think about your format.

Social Media 109

Social Media How To B2B LinkedIn 109

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

B2B 170

B2B Company Instagram Cost 170

MegaBytee

JANUARY 14, 2021

The process of editing as well as adjusting various website aspects that assists your website content to appear in SERP is due to SEO. Due to SEO content, potential customers can discover you. Create Content Clusters. Only adding keywords in the content is not sufficient. Your content must also focus on the user query.

SEO 52

SEO Mobile Engineering Statistics 52

agora pulse

DECEMBER 23, 2020

500 Social Media Marketing Tips: Essential Advice, Hints, and Strategy for Business | Andrew Macarthy. From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. Need to learn the basics of social media strategy , content creation, and social ads?

Skills 195

Skills Social Media Marketing Influencer 195

Visually SM

OCTOBER 29, 2020

When you create a page on any platform, one question comes up: how often should I publish new content? It describes the average person you’re speaking with, so you can choose the right timing, the right approach, and the right content to share. Know how your audience consumes content. Another key factor is frequency.

Social Media 130

Social Media Engagement Strategy How To 130

Firebelly

OCTOBER 12, 2015

Digital Marketing: Social Media, Search, Mobile & More. Description: A private group for professionals working in digital marketing, social media, search, mobile marketing, content marketing, and PR. Strategies & Tips On Social Media Marketing. Learn more ]. Group size: 50,858 members. Learn more ].

Groups 100

Groups Groups LinkedIn Social Media 100

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Convince & Convert

MARCH 2, 2015

Once you answer those questions, you are truly ready to create content. At this point, you can benefit from curating content from your employees and customers. And if you’re producing high-quality content, quantity is still important, “Because each piece is like a lottery ticket.” ” (highlight to tweet).

Content 60

Content Marketing B2B Journal 60

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. 6 Tips for Creating a Customer Advocacy Strategy. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Quick Links.

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Guide multiple departments.

Examples 102

Examples Template Templates How To 102

Buffer Social

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. How to use video content to increase brand awareness and sell your product. Table of Contents. It’s common across B2B and B2C!

Products 110

Products Video Brands Content 110

Keyhole.co

FEBRUARY 4, 2023

Despite this, there is still some hesitancy in sharing light-hearted, informal content. You will know what kind of content fetches you more engagement and reach. This is crucial as you’ll get an idea of whether your content is attracting the right audience. They want to see more content, posts, and updates from you.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Despite this, there is still some hesitancy in sharing light-hearted, informal content. You will know what kind of content fetches you more engagement and reach. This is crucial as you’ll get an idea of whether your content is attracting the right audience. They want to see more content, posts, and updates from you.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. I see a bright future for the Google.

Tools 277

Tools Tips Marketing Social Media 277

Hootsuite

MAY 11, 2023

Being a content creator has a lot of perks, but it can be hard to come up with new ideas on a regular basis. Include helpful tips and tricks that make using the product easier. A fitness challenge with a friend or family member Humorous and entertaining content is always popular on YouTube. Don’t worry.

YouTube 103

YouTube Video Film Sports 103

Sprout Social

JULY 6, 2022

Remember that Twitter’s use extends beyond breaking news and viral content. The top times to post on Twitter we found above may help you determine when you should focus on prioritizing publishing new content versus devoting resources to customer support or consider a multiple Twitter account strategy. Finance social media resources.

Twitter 104

Twitter Tourism Travel Education 104

Diva Marketing Blog

MAY 4, 2012

As my friend Barb Giamanco t he diva of social media for sales said to me - I get B2C but other then showing the "human side" of a B2B company I'm not sure of the application benefits. A CMO of a prominent B2B company recently told me she thought of Pinterest as a game for moms and didn't consider a "pinboard" a serious business tactic.

Tips 91

Tips How To B2B Microsoft 91

Keyhole.co

NOVEMBER 29, 2023

Over 500 hours of video content get uploaded to YouTube every minute, while 122 million people visit the platform every day. In the ever-evolving world of online content curation, uploading your video at the perfect time has become the key to increasing views, engagement, and subscribers. Some prominent methods include: 1.

YouTube 59

YouTube Analytics Analysis Engagement 59

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer.

Brands 152

Brands Analytics Consultant Data 152

Pam Moore

JUNE 24, 2020

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). SoundCloud.

Template 78

Template Templates Avatar How To 78

Sprout Social

JULY 31, 2019

Pro-tip: If you’re connecting an Instagram Business Profile, you will want to be sure to complete the dual connection process through Instagram.com and Facebook.com, which is outlined in this Sprout Help Center article. Pro-tip: Competitor Reports are available on our Professional and Advanced Plans.

Team 82

Team Notification Report Metrics 82

Pam Moore

JUNE 26, 2020

The days of throwing social content spaghetti at the virtual walls and hoping it sticks are over and done. The average human consumes 6-7 pieces of content before making a purchasing decision. You better make sure your content is helping make the decision to buy from you! Is your content working FOR your business? .

eBook 78

eBook Template Templates B2B 78