Oktopost

MARCH 16, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

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Webbiquity SMM

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. You can also curate informative content for them and add your insights.

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Social Media Tips Marketing HootSuite 267

Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. She even gives examples of current and past campaigns that have driven results for Drift.

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B2B Content eBook Apple 62

Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. She even gives examples of current and past campaigns that have driven results for Drift.

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B2B Content eBook Apple 62

Social Media Today

JANUARY 13, 2019

Struggling to generate engagement with your B2B content? Here are some tips to help attract and engage your prospects with effective content marketing strategies.

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B2B Engagement Content How To 168

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

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B2B Tips Brands Marketing 52

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies.

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Webbiquity SMM

JUNE 1, 2021

Here are this year’s top-performing digital marketing tips that will give you the best chance of reaching your campaign goals. Seven Essential Digital Marketing Tips for Your Business in 2021. Here are the top seven digital marketing tips for business success in 2021 (and beyond). Create content your audience loves.

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Direct Marketing Observations

JANUARY 12, 2018

Now B2B marketing? B2B influencers? The bottom line is this: Influence is a nebulous but nevertheless, powerful “thing” in B2B social media , and you my dear marketer, need to understand how to determine it, identify who is influential within your space, and then decide what you’re going to do about it.

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B2B Influencer Conversation Social Media 276

Ignite Social Media

JULY 6, 2022

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . Each platform works differently and requires tailored content to succeed. . If you choose to use only one social media network for your B2B marketing, make it LinkedIn. It has more than 2.93

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Oktopost

NOVEMBER 28, 2022

In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company.

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B2B Metrics Engagement Data 84

Webbiquity SMM

JULY 2, 2019

Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. B2B marketing can be tough, especially when so many campaigns look the same. As a marketing professional, you know how important it is to infuse your content with emotion.

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B2B Meme Marketing Authentication 170

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook.

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Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? What is Paid Social Media for B2B?

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B2B Social Media Strategy LinkedIn 136

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Content Marketing. Content is a vital component of every digital marketing strategy. Build a Robust Content Marketing Strategy for Your Company.

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B2B Brands LinkedIn Influencer 217

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

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B2B LinkedIn Strategy Brands 130

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

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B2B SEO Travel Hubspot 124

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Tip #1: Build the Right Audience. Tip #2: Follow Others. Connect with other B2B companies in your industry with a similar audience profile. Tip #4: Use Hashtags.

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Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Published on.

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B2B Brands Marketing How To 136

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

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B2B LinkedIn Marketing How To 88

Oktopost

MAY 22, 2023

Chloe Stevens reveals expert tips for crafting a strong social strategy. In this episode of Behind the Post, host Olivia welcomes Chloe Stevens , the Senior Content and Social Media Manager at UpSlide. She delves into her approach to social, how she crafts engaging content, and her tips for creating a compelling social media strategy.

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Strategy Tips Apple Social Media Management 118

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

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B2B Influencer LinkedIn SEO 125

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

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B2B SEO YouTube Tools 132

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. It’s a lot easier to make inroads with fun, uplifting, community-building content.

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B2B Social Media Strategy LinkedIn 136

The Social Media Incubator

AUGUST 22, 2013

Social media engagement can be difficult from a B2B marketing standpoint. Here a few important tips for your business to engage with its audience. Once you start using the keywords and posting timely content, it will be your opportunity for creating engaging content. Think as a publisher and not a marketer.

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B2B Engagement Social Media Tips 149

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. Here are five tips for promoting a technology solution on social media. Create a social media marketing strategy. Use targeted keywords.

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Social Media Tips Metrics B2B 205

Webbiquity SMM

NOVEMBER 2, 2021

The four tips here are more broad advice that is useful on every platform you may use for your networking, whether to expand your business or to gather a helpful group of people within your social circle you can lean on when you need them. Then use platforms that focus on visual content, like Instagram, Pinterest, or TikTok.

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Industry Social Media Tips Platform 235

Convince & Convert

NOVEMBER 6, 2017

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. In this article, I’ll reveal why B2B companies should go live on Facebook and share tips to get started. Any B2B brand trying to increase trust and awareness can and should go live on video. I disagree.

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Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

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B2B Communities Brands Loyalty 121

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. In other words, podcasts have become a potent source of evergreen content. . But the question is, who’s listening to that content?

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B2B Marketing Apple Hosting 62

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Offer insights, share content, and spark discussions to cement your brand’s presence among an engaged group of sneaker enthusiasts.

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Strategy Twitter Tips Marketing 52

Social Media Today

SEPTEMBER 6, 2018

Looking to improve the performance of your B2B marketing campaign? Here are some tips.

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B2B Strategy Marketing Content 167

Ignite Social Media

OCTOBER 1, 2018

From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot.

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Oktopost

MAY 4, 2020

The world is a very connected place and B2B brands have long been expected to intertwine more humanity into their marketing efforts. But in today’s environment, how can B2B brands be more human when interactions have gone digital? Join the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts.

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B2B Brands Authentication Communities 113

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead.

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B2B Examples Discount Campaign 125

Webbiquity SMM

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets. Guest post by Natasha Ponomaroff. Craft your Profile.

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B2B Instagram How To URL 149

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Meet Christopher Willis the CMO/CPO of Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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Brands Content B2B Apple 144