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Top B2B Brands on Social Media

Social Media Strategies Summit

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook.

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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? Hashtags may be the answer.

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Behind the scenes of Sprout Sessions Digital 2020: How we use social to promote digital events

Sprout Social

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. We’re up to 4000 registrants and the event is more than two weeks away. Michelle Wine Estates, and so many other superstars).

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Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Image credit: CPS, Inc.

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Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. How does Real-Time Marketing work in a B2B environment? Sign up for it, or view the schedule of upcoming webinars here.

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20 Instagram Reel ideas for all types of brands

Sprout Social

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. In the video below, a content creator uses Grove Collaborative products to do laundry, sharing fast facts via voiceover and text overlay. Feed alumni’s nostalgia with content that makes them reminisce about their college days.

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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

So, there is quite a bit of data to support LinkedIn staying prosperous in the upcoming years. Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. Creating and Tracking Conversion Events to Reveal Meaningful KPIs. registering for an event, submitting contact info).

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