Writtent Blog

MAY 17, 2013

Here is a bunch of recommendations for you to follow if you want to significantly improve your blog or website with the help of content marketing. B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges. Curate, reuse and produce evergreen content! Two Ways to Motivate Employees to Do Content Marketing.

Content 87

Content Journal B2B Loyalty 87

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

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Strategy B2B Marketing Conference 125

Ignite Social Media

FEBRUARY 13, 2020

When done right, Instagram helps to reach your target audience, build brand awareness, increase brand loyalty and trust, and boost ecommerce sales. No matter what your business niche is, whether you’re a B2C or B2B company, your target audience is definitely on Instagram. Run a Giveaway. Collect Emails via Instagram Stories.

Instagram 157

Instagram Marketing How To Collaboration 157

Sprout Social

JANUARY 12, 2022

In short, this is when employees or colleagues boost your promotions and content on their own accounts. User-generated content and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. Earn long-term brand loyalty. Employee advocacy.

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Conversation Review Marketing How To 136

Writtent Blog

APRIL 1, 2014

The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. Create incentives for my audience to share, like, and comment on my content. Percentage of Curated vs. Original Content. Prepare to Curate.

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Social Media Strategy Tips Curation 98

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? But we’ve got your back with this comprehensive guide that will walk you through everything – from crafting the perfect profile to leveraging the power of content and more as a beginner on LinkedIn lead generation. Let’s start!

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LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? But we’ve got your back with this comprehensive guide that will walk you through everything – from crafting the perfect profile to leveraging the power of content and more as a beginner on LinkedIn lead generation. Let’s start!

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LinkedIn CPM CPC Hashtag 52

ProBlogger

NOVEMBER 11, 2014

Unique and creative content can be hard to develop, especially when you are writing for a wide demographic. Would another blogger actually choose to link to it in the sea of other content available online? Successful bloggers consistently execute on the little things that make their content relatable, shareable, and linkable.

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Content B2B How To Reputation 55

agora pulse

NOVEMBER 10, 2020

With BrandMentions, you can research and grow your audience, simplify influencer outreach, and gauge the success of your content and social media marketing campaigns. BuzzSumo is a monitoring and research tool that tracks content performance. Social media channels. Pricing: Starts at $99 per month. Brandwatch. Social media channels.

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Analytics Social Media Tools Price 179

Sprout Social

MARCH 8, 2019

As video content continues to take over the web, YouTube represents one of the fastest-growing communities online. Here’s a good example of curated reviews for Blue Apron. It’s beneficial to not only know what customers are saying about you but also the fact that folks are creating content on your behalf at all.

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Reddit Tumblr YouTube Review 99

Convince & Convert

MARCH 1, 2016

There are B2B examples and B2C examples. The precise customer loyalty impacts of answering complaints (or not answering) by channel. And there are a ton of other bonus content opportunities for you too. My team and I publish 600 blog posts per year, 250 podcasts per year, and 200 curated emails per year.

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Posterous Case Study Buy Research 60

Oktopost

JUNE 9, 2020

Table of Contents. Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B.

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B2B Survey ROI Metrics 144

Convince & Convert

JUNE 1, 2014

I remember shortly thereafter when Ann Handley (whom I’d never met) agreed to let me speak at MarketingProfs Digital Marketing Mixer in Scottsdale due to the urgings of my friend Stephanie Miller , who curated the email track. In those days, I still mostly wrote about email, as that was one of our major points of focus in my previous agency.

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Twitter Marketing Conference Consultant 167

Oktopost

DECEMBER 18, 2023

Yet, the increasing focus on growth and scalability makes many businesses take customer loyalty for granted. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. This contributes to increased customer loyalty and satisfaction, potentially reducing churn rates.

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Software Communities Forums Hubspot 62

Sprout Social

FEBRUARY 14, 2022

Say you’re sitting on a lot of content. Do you have specific goals tied to your content? If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. What is a content marketing plan?

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Content How To Marketing Template 111

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. So from there I joined the B2B tech world. Brands are being built on it.

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Sports Communities Brands Company 52

Oktopost

APRIL 4, 2023

We curate our feeds and, for the most part, decide who will get that free and regular access to us. The most sought-after content on social media is funny and light-hearted, while 41% of Gen Z social media users want content that’s directly relatable to their situation. Besides paid ads, our feeds unravel at our discretion.

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Social Media Marketing B2B Banking 118

Webbiquity SMM

JUNE 26, 2019

Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Research consistently finds the top two objectives for B2B marketers are generating more leads and increasing brand awareness. Post and link back to content on your site or blog that is informative or intriguing to your prospects.

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Social Media Marketing B2B Loyalty 194

Oktopost

AUGUST 9, 2020

Table of Contents. B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. What Is Employee Advocacy.

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Hashtag B2B Policies Authentication 131

Sprout Social

JANUARY 9, 2017

Don’t make things more complicated by posting random content to Facebook. Easily detail the pieces of content working the best and use that to your advantage. For Twitter try to limit your promotional content and instead, be ready to engage with users. This means branding yourself is essential to awareness, loyalty and reach.

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Social Media Instagram LinkedIn Social Networking 40

Oktopost

JULY 13, 2023

Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty. The right social media management suite will get you scheduling social media posts and approving content in advance, so that those deadlines can be met without resistance.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Convince & Convert

NOVEMBER 28, 2010

Telling your story and answering customer questions with thoughtful, relevant, engaging content can improve your awareness, lead generation, conversion rate, sales, and loyalty. This is the premise of Content Rules , the new book from Ann Handley (Chief Content Officer for MarketingProfs ), and C.C.

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Content Marketing B2B Case Study 117

Webbiquity SMM

JUNE 14, 2011

The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • A common issue for B2B vendors: how do you sell “boring stuff&# online? 92% of b2b buying cycles start with search. Don’t be boring!

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B2B Sentiment SEO Klout 164

Pixlee

SEPTEMBER 27, 2021

People trust other consumers over brands; user-generated content (UGC) is 35% more memorable than other media, and 50% more trusted. Let’s explore what your brand should focus on when creating user-friendly videos loaded with social proof to not only attract new customers, but also to improve conversion rate and customer loyalty.

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Video UGC How To Chemicals 52

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

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B2B Company Social Media Marketing 52

Sprout Social

APRIL 8, 2021

Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. Part of the persona’s profile should include the types of content they enjoy.

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B2B Content Case Study Marketing 125

The Realtime Report

APRIL 24, 2024

When gratitude is authentic, it fosters affection and loyalty. Sweeten the deal with exclusive attendee perks like discounts, bonus content, early access to future events or offerings, and referral rewards. Share relevant content, create exclusive communities, offer valuable resources, and show your support for their endeavors.

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Eventful Survey Loyalty Authentication 91

Hootsuite

APRIL 14, 2021

Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. We’re all operating at the whim of the market—perpetually concerned over intangible variables like brand perception, share of voice, and customer loyalty.

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Social Media Management Social Media HootSuite Template 133

Convince & Convert

MARCH 16, 2010

I mean content should be king, not one-liners on the likes of Twitter. link] unruh ann has a point – it's all about the content. Content is king, agreed. Twitter provides ready access to said content. My FB and Twitter audiences are not the same; communication styles and content are different.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

NOVEMBER 1, 2016

All of this means that there is a lot of potential for B2B and B2C interaction. The most common goals for using Instagram are increasing brand awareness, interacting with existing and potential customers and building consumer loyalty. These brands know what type of content appeals to their followers and what they can do to engage them.

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Instagram Strategy Hashtag Marketing 100

Viper Chill

APRIL 26, 2010

Use it to engage your audience (on a Fan Page) with questions, contests, photo and video sharing and sharing relevant content that makes people want to keep coming back to your page. It’s a great place to drive interactions with your company if your corporate website is rather boring and hard to content manage.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

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Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience.

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Resources Tips Syndication SEO 195

Devumi

SEPTEMBER 12, 2014

It will show up in their Timeline as the Twitter timeline is what they call a user curated Newsfeed, where Facebook has one that is heavily controlled by algorithms. This user curated Timeline is generally used in a real time context, allowing you to speak with your followers right now. Can’t afford video?

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Twitter Brands Facebook Comparison 79

Buffer Social

JULY 21, 2016

This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged.

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Types Social Media Content Brands 40

Social Media Strategies Summit

NOVEMBER 12, 2020

For example, if you work with corporate professionals or service B2B clients, it’s sensible to invest time in LinkedIn. Develop a Simple Content Calendar. A content calendar is a guideline that helps you map out a posting schedule for the months ahead with minimal effort. Source: Disney Parks. Showcase Your People.

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Small Business Social Media Strategy Flipboard 231

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Audience is drowning in poor quality content these days.

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