Waxing UnLyrical

DECEMBER 4, 2018

Does the content on their social channels support our brand? So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.). Does the influencer’s audience fit into our audience?

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Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

MAY 4, 2016

Whether it be viewed through the lens of proper staffing, having enough fodder for content or simply having the capacity to consistently generate new content, if you start using humor in your marketing you should intend on keeping up with it. What about B2B? Plan your content. Should I use humor if my company is B2C?

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Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Deirdre Breakenridge offers some pointers on facing this challenge with a positive attitude.

B2B 100

B2B Consultant Collaboration Flickr 100

Waxing UnLyrical

APRIL 11, 2019

SA and Healthy Birth Day collaborated to create Count the Kicks brochures and posters for medical professionals to share with patients—as well as billboards, social media content and videos to spread the word to expectant women. Since then, it has become far more than a campaign theme.

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CSR Real Estate Posterous Campaign 200

Waxing UnLyrical

JULY 11, 2016

Why Content Strategy Needs Digital PR. Why: “The tricky part is figuring out what content to create and how to measure its effectiveness,” writes Sally Falkow as she looks at ways to improve your content strategy. ” asks Heather Whaling in this post. Suck Less | A Plea For User-Centric Design: Powered By You!

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Waxing UnLyrical

AUGUST 14, 2013

Among the range of organizations we’ve worked with to leverage the advantages of the automated content management and workflow efficiency are United Way, the Cleveland Indians, Michigan State University, Harley Davidson, and Wendy’s, just to name a few. In turn, they’re able to generate real results in a fraction of the time.

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Repository Press Release Data Process 203

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. Ditto content. This is where knowing what your content pillars are comes in. And if you’re not, carry on and keep content.

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Eventful Conference Consultant Hosting 100

Waxing UnLyrical

DECEMBER 20, 2012

And I post great content, and often. Now, you can post content on Facebook and crosspost it to Twitter, so that people who click see you have a page and, hopefully, Like it. It’s very easy to post some decent content twice a day. And while creating content takes time, finding content takes about 15-20 minutes a day.

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Communities Facebook How To Consultant 234

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Branded content (I know this because I frequently write said branded content for a major B2B media brand). Notice a common thread here? Nowhere in the panel descriptions do you see “PR.” ” JC, Alan.

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Banking B2B YouTube Influencer 109

Waxing UnLyrical

APRIL 11, 2011

What about 30 billion pieces of content exchanged per month on Facebook? 30 billion ÷ 600 million = 50 pieces of content per person per month. For every Facebook account, less than 2 pieces of content are shared each day. Think of all the content out there. What will get a person to share your content as part of the 1.7

Social Media 212

Social Media How To Hubspot Compete 212

Waxing UnLyrical

DECEMBER 16, 2013

She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more. Seriously, this is such a great post, it’s basically a book! Tweets from #measurepr with @shonali and @sallyfalkow. Tuesday, Jan. 7, 12-1 pm ET.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

DECEMBER 17, 2012

” That is where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement. optimizing B2B v. B2C communications. how to keep prospects moving through the sales funnel.

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Video SEO Consultant B2B 199

Waxing UnLyrical

MAY 18, 2015

Many B2B marketers (the market I usually work in) end up measuring thought leadership programs on leads or content consumption,” writes Eric Wittlake for {grow}, as he explores what your business should be tracking when developing a thought leadership presence. Content Marketing: Without Community, It’s Only Half the Equation.

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Insurance Consultant Reputation Industry 100

Waxing UnLyrical

MAY 11, 2016

With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space. In the B2B space for example, you can use media relations to generate leads for the sales team and shorten the sales cycle. If you aren’t focusing on media relations, you’re in trouble.

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Waxing UnLyrical

DECEMBER 16, 2010

Mark as read Approve comment Ah, youre flattering me, Justin. :) Yes, I think all businesses are relationship businesses, which is one of the reason I feel a little at odds when people say theres a huge difference between B2B and B2C. As someone said the other day, all business is B2E, i.e. to "everyone," especially in this age of social.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

MAY 28, 2013

Slideshare Is The Biggest Opportunity In B2B Content Marketing. Why: Michael Brenner shares why Slideshare is a must-have for marketers, especially those in the B2B field. Why: In this WUL guest post, Sean McGinnis explores one of the most important aspect of blogging (and content marketing), finding keywords.

Marketing 201

Marketing B2B Consultant Resources 201

Waxing UnLyrical

MAY 27, 2016

We all know visual content is consumed faster and shared more often than text. Her expertise encompasses public affairs, media relations, social media and digital communications in both B2B and B2C communications in various sectors, such as government affairs, nonprofits, real estate and industrial manufacturing. What a Duck Can Do.

Social Media 125

Social Media Wikimedia Real Estate Case Study 125

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

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Content Curation Marketing SEO 187

Waxing UnLyrical

FEBRUARY 28, 2012

But it is safe to say Google Plus will rank for you if you have enough content. While it might add followers, my concern is people might have an issue with having to click twice to get to the content. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising.

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Google Tips URL B2B 165