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Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136
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How To Create Monthly LinkedIn Analytics Report + Free Template

Keyhole.co

This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. In this blog, we will walk you through the process of creating a detailed monthly LinkedIn Analytics report, complemented by a free template to get you started. What are you aiming to achieve?

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The Essential Guide to Creating a Brand Strategy Template (Free Download)

Oktopost

A strong brand identity is a gravitational force that draws interest to your company and influences how people feel about it. Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. It encompasses everything you want to convey about your company’s identity and vision.

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Up Your Social Game with Oktopost’s AI Tools for Content Creation

Oktopost

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves.

Tools 62
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Top 10 Demand Generation Tools for 2024

Oktopost

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62
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Top 10 Social Media Reporting Tools

Oktopost

Social media marketing analytics is big business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. People get caught up in numbers that seem great, but don’t seem to generate any additional value for the company. It’s projected to grow by almost $9.4

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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 113