Sprout Social

OCTOBER 25, 2022

However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Or how brands like Hubspot couple important announcements with graphics instead of just using text? Social listening.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JULY 14, 2023

This means your company risks losing valuable opportunities to connect with consumers. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions. B2B brands are improving revenue through smarketing.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 143

Strategy Metrics Hubspot Retail 143

Buzz Marketing for Technology

JANUARY 23, 2013

Be aware, however, that Facebook has guidelines concerning calls-to-actions, offers and anything else resembling blatant advertising on company pages, so it’s important to make sure you’re current on usage guidelines. Sticking to stand-alone metrics. 6. Too many clicks. 8. Preconceived notions. 9. Ineffective plugin use.

Conversation 276

Conversation Facebook Guidelines B2B 276

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. . Socialnomics: What Social Media Success Looks Like by Fuel Lines.

ROI 193

ROI Social Media Vocus Metrics 193

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

Oktopost

NOVEMBER 18, 2020

As a result, 79% of sales reps say they’ve had to take on new responsibilities, new metrics, and quickly adapt to new ways of selling. However, aligning sales and marketing and achieving this level of cohesion presents a lot of obstacles for companies. 35-50% of sales go to businesses that respond first HubSpot. Spam detection.

Engagement 89

Engagement Social Media B2B Team 89

Webbiquity SMM

NOVEMBER 12, 2012

Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence. It’s also focused on owned (internally produced) media and does not include metrics or competitive benchmarking. Search Engine Optimization (SEO ). Inbound Marketing. Online Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Oktopost

DECEMBER 5, 2022

According to HubSpot , around 16% of an average website’s traffic comes from social media. Doing this is especially important for companies that don’t have their blog pages ranking in the top 10 of the SERP, as it boosts traffic and may lead to more backlinks as people discover your content off Google. Social media traffic.

SEO 115

SEO Social Media Reputation Real Estate 115

Writtent Blog

APRIL 3, 2013

Written by another very successful B2B marketer and customer persona expert, this article explains the difference between ideal customer profiles (information on the types of companies that buy from you) and buyer personas (the actual people or customers who buy from you). Creating Buyer Personas Template from HubSpot.

Resources 95

Resources Hubspot Content Template 95

Keyhole.co

NOVEMBER 29, 2023

After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. From understanding social media channels to monitoring your YouTube metrics, Keyhole is a multi-feature platform where you can access the basic information you need to start your journey or glance at the most crucial metrics. to 6:00 p.m. to 11:00 a.m. and 3- 6 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Highlight your company’s community involvement. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. Yet, they are required to work together to accomplish company-wide objectives. Yet, they are required to work together to accomplish company-wide objectives. Smarketing Component #2: Shared Strategy, Metrics, & Reporting.

How To 60

How To Embedding B2B Patterns 60

Writtent Blog

SEPTEMBER 3, 2013

Volume is no substitute for quality, and if your website metrics don’t reflect positive growth, it’s probably time for a new approach. Inbound marketing should be metrics-driven, in order to ensure you’ve identified approaches which delight your company’s customers. Be Remarkable. Protect Creativity. Be Totally Transparent.

Conference 72

Conference Marketing Hubspot Metrics 72

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Oktopost

JANUARY 17, 2024

Tracking metrics and proving ROI from demand generation has been historically tricky. Building a trackable funnel starts with knowing your key demand generation metrics and creating a strategy to track these over time. These metrics help you establish whether your audience is engaged and how much they know about your brand.

Metrics 62

Metrics Cost Hubspot Analytics 62

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

B2B 112

B2B Software Marketing Price 112

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99

Sample Samples Research Company 99

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. Image source. Image source. Blue Apron. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. With community building being a rising B2B marketing trend , it’s no surprise that businesses are investing in these solutions. Analyzing engagement metrics.

Software 62

Software Communities Forums Hubspot 62

Buffer Social

NOVEMBER 30, 2016

How power is shifting from companies and brands to consumers. Offered by : HubSpot. Created by : HubSpot. About this course: HubSpot’s Inbound Marketing Certification is full of super actionable, hands-on learning material that allows marketers to take their general inbound marketing know-how to the next level.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

MARCH 13, 2018

B2B companies of all types, including IT and medtech firms, have embraced Facebook. Business executives and marketers no longer ask about if their company should have a Facebook presence, but rather how to best utilize the platform. They want to know how their metrics compare to competitors. HubSpot ). HubSpot ).

Facebook 141

Facebook Hubspot Statistics B2B 141

Social Media Strategies Summit

NOVEMBER 18, 2022

If your board is only interested in revenue, they likely won’t be interested in “vanity metrics” like follower count and engagement levels. LinkedIn is the only B2B-dedicated platform in our roundup. Company size. Regarding B2B lead generation, LinkedIn is in a class of its own. HubSpot (@HubSpot) October 4, 2022.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

AUGUST 14, 2023

For example, Medallia , an enterprise customer experience platform, used Sprout to hone in on relevant metrics that informed them how to use content more effectively to better engage their customers in different industries. The tool is more than just a space for sharing company news—it’s also a platform for interaction.

Platform 74

Platform Tools Curation LinkedIn 74

Oktopost

JULY 13, 2023

Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty. Manually Pulling All Those Invaluable Insights/Metrics is a Time-Drain To get the most out of your social channels, you’ll want to be reviewing insights generated by every single post that goes live.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by HubSpot. by HubSpot. The 3 Goals For Your Content Marketing by B2B Marketing Insider. Content marketing is a hot topic. Image credit: Intergage. Content Marketing in 2014: Are You Prepared?

Content 193

Content Tips Marketing B2B 193

Oktopost

OCTOBER 23, 2023

Source: Hubspot Jump Ahead Why distinguish between inbound vs. outbound leads in your CRM? They typically originate from your company’s website or marketing communications and have already interacted with your brand, possibly through engaging content or social selling strategies , skipping the traditional SDR nurturing process.

How To 62

How To Team Campaign System 62

Sprout Social

DECEMBER 20, 2023

This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Source: HubSpot) 7. Source: Buffer) 4.

HootSuite 113

HootSuite Brands Price Collaboration 113

Sprout Social

JANUARY 30, 2020

This signals a massive window of opportunity for SaaS companies looking to stake their claim. This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. Hey, good question!

Strategy 101

Strategy Marketing Case Study How To 101

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter.

Statistics 50

Statistics Social Media B2B Hubspot 50

Keyhole.co

JANUARY 30, 2024

To give you an idea of how a general buyer persona should look like, here is a template by HubSpot. Thanks to Instagram and TikTok’s visual vibrancy, B2C companies can show off their products and run ads to find and target their crowd. You should also consider their income levels and spending patterns.

Social Media 59

Social Media How To Patterns Sports 59

Webbiquity SMM

OCTOBER 8, 2013

500 companies use at least one major social media platform. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. This includes metrics like total number of views, likes, time spent watching, how many shares it gets etc. Can social media help shorten b2b sales cycles? ” phase. 90% of Inc.

Social Media 207

Social Media ROI B2B Marketing 207

Writtent Blog

FEBRUARY 6, 2014

If you’re not convinced that your company stands to benefit, here are 11 surefire signs that you desperately need to start business blogging: 1. HubSpot research has found that 93% of brands using outreach that includes business blogging see fast returns on website visitors: image credit: HubSpot. Increase your website traffic.

Hubspot 85

Hubspot FAQ SEO ROI 85

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass.

Social Media 198

Social Media Tools Tips ROI 198