The Marketing Blog

AUGUST 3, 2010

07 pm My Contribution at PaulWriter.com Jump to Comments I was given a kind invitation by Padmaja Nagarur from Paul Writer Strategic Services Pvt. to contribute to their newly launched B2B portal www.paulwriter.com. Here is a write-up which was first posted exclusively at www.paulwriter.com.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively.

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Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 5, 2010

Please thank them for their contributions with your attention, comments, and tweets. I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. It would mean a lot to me – and to them.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social. This episode features Christopher S.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social. This episode features Christopher S.

B2B 120

B2B Software Social Media Survey 120

Buffer Social

JULY 28, 2016

Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. Probably quite a few of us, right? People get social media. But it seems many are still bewildered by social media marketing. So how can you explain the value of what you do, to those who matter most to you? What I actually do.

Social Media 76

Social Media Marketing Team Guidelines 76

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

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Social Media Strategy Metrics Organization 134

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. To paraphrase Tina Turner , we don’t need another acronym.

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Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What questions are you trying to answer?

Social Media 155

Social Media Radian6 Strategy SM2 155

ProBlogger

DECEMBER 23, 2014

This is a guest contribution from freelance writer Jawat Khan. The objective of this post is not to give you any legal advice. It’s not easy, of course. And anyone who’s been on this path knows its challenges, and the personal and professional sacrifices that it demands. Unfortunately, it just got a whole lot harder.

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eBook Products Applications Blogger 50

ProBlogger

JULY 16, 2014

This is a guest contribution from Steff Green, of WorkflowMax. Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. One thing to do is to look at companies you would love to work for. Image via flazingo.com. Who am I? The advantages of a permanent blogging job.

Applications 43

Applications Tips Sample Samples 43

Kikolani

JANUARY 16, 2011

You can simply leave a last post on your WordPress.com blog that you have moved to your new domain for better functionality for your readers. Be sure to list your new blog URL as well as your new RSS feed URL in that post so people can subscribe easily to your new site or visit it directly.

Questions 167

Questions WordPress Postrank Blogger 167

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Image credit: BundlePost. Cross-Platform Social Media Strategy.

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B2B Social Media Strategy Marketing 100

ProBlogger

JANUARY 31, 2016

This is a guest contribution from Efrat Ravid. How well is your website converting? Do you even keep track? Do you know what’s working on your site and what really isn’t? Perhaps you have experienced a decrease in conversions, or maybe your conversion rate is not as high as you would like it to be. But why?

Conversation 31

Conversation Mobile Retail iPad 31

ProBlogger

MAY 17, 2013

This is a guest contribution by Asher Elran of Dynamic Search. After you published a great post and pushed it through your social network, the third step is to leverage your email list too. This is where the auto-responders can help you gain new subscribers while you’re busy writing your next blog post.

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How To eBook Resources Widget 47

ProBlogger

AUGUST 23, 2016

This is a guest contribution from Bill Achola. I remember those days when I thought writing a blog post was enough. It wasn’t until I had wasted a considerable amount of effort that I realized that effectively promoting a blog post is as important as, if not more so, than writing quality content. A successful example: 2.

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Reddit Blogosphere Influencer B2B 20

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? We can argue the relative contributions of the technology and the social context. He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. by Bill Ives.

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SocialText News Sharepoint Web 2.0 100

ProBlogger

MAY 30, 2016

This is a guest contribution from Bill Acholla of Billacholla.com. His company began to get noticed. But, according to another report , only 5 percent of companies personalize extensively. . Mailer is an email marketer. Every day, Mailer would send hundreds of emails to carefully cultivated leads. What was the problem?

How To 20

How To B2B Report Consultant 20

Webbiquity SMM

JANUARY 3, 2011

Effectively generate content contributions from subject matter experts in your organization? Find free, high-quality images to add visual appeal to your posts? The Step-by-Step Guide to Guest Blogging by 2 Create a Website. 7 Ways to Promote Your Blog Posts for Maximum Exposure by Quick Online Tips. Grow your audience?

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Stacey Acevero. ” ‘Nuff said.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 16, 2012

How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Among the tips: optimize your site for speed, delay your opt-in popup form (or better yet – lose it, they’re obnoxious) and make sure your key pages (About, Contact, Guest Post Guidelines, etc.) are easy to find.

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Tools Tips Directory SEO 193

Techipedia: Tamar Weinberg

JANUARY 5, 2010

I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. These posts are not in response to newsworthy events, nor are they displayed in any particular order. Scroll down to the bottom of the post to grab the code you need for your post or site.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

MARCH 31, 2015

How can you plan a consistent stream of compelling post topics? How can you increase your content marketing footprint through guest blogging? Why the Company Blog is More Important Than You Think by Business2Community. Image credit: i-SCOOP. What are the key elements of a successful business blog? Six Blogging Strategy Guides.

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Tips Statistics Hubspot Resources 100

ProBlogger

JUNE 10, 2014

This is a guest contribution from Steff Green of WorkflowMax. But we wanted to expand the blog from 3-4 posts a week to 7+, as well as start to work on some other cool content projects, and for that, we needed to bring another full-time blogger on staff. The first is advice for companies like ours who need to hire a blogger.

Blogger 42

Blogger Company Sample Samples 42

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How should we staff for this and train current employees to contribute? You want loyalty?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Sprout Social

JULY 31, 2018

Social marketers have goals, contribute to their businesses in ways big and small, and achieve results that would be impossible without social media, including a proximity to and understanding of their organization’s core audiences and their needs. I’m here to tell you the fear is unwarranted. It’s the heartbeat.

ROI 73

ROI Journal Metrics Instagram 73

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Adoption soared. 85% of Inc. 85% of Inc. Mistakes were made.

Social Media 198

Social Media Tools Tips ROI 198

Kikolani

NOVEMBER 29, 2010

Also, don’t miss the great giveaway at the end of the post! Her latest posts include Facebook Wants Me to Connect with My Skype Contacts , Leaving Webinars for Business Development , and Writing for Myself First, Others Second on My Blog. And it’s no surprise they notice. A Little List Analysis. Adria Richards.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. Where should companies new to big content focus? Can I choose all of them?

Strategy 150

Strategy BuzzStream Content Brands 150

Convince & Convert

MARCH 15, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Eric : Yeah.

Software 118

Software Education Team Social Media 118

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. Yet, Mitch doesn’t see it happening in social media. He writes: There is not much conversation going on at all.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Writtent Blog

MAY 21, 2013

If your organization is among the 45% of companies with plans to expand their budget for content marketing and inbound practices in 2013, there’s no better time than the present to start brainstorming a style guide for blogging: Image Credit: graur razvan ionut /FreeDigitalPhotos.net. What is a Content Style Guide? Acceptable Web Resources.

Content 96

Content Tools Marketing Hubspot 96

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. What I’d hear over and over again from companies that had bought online ads in the early days was “ We tried that once. Resources deployed.

Social Media 120

Social Media Consultant Social CRM eBook 120

Webbiquity SMM

NOVEMBER 6, 2013

While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. A study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 188

B2B Research Newsletter Conference 188