Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Therefore our spending patterns are typically reversed.

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Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s

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Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. B2B Marketing Content: Lure or Lasso?

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Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer.

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Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

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B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base.

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Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area.

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B2B ROI StumbleUpon Comparison 256

Buzz Marketing for Technology

JANUARY 26, 2011

Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct!

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Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. And you would be surprised what I hear.

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Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community. Your PR needs to move from publications to conversations.

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Buzz Marketing for Technology

JANUARY 23, 2013

Be aware, however, that Facebook has guidelines concerning calls-to-actions, offers and anything else resembling blatant advertising on company pages, so it’s important to make sure you’re current on usage guidelines. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two.

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Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

APRIL 8, 2010

4) Respond like a person, not a company – try to resist the urge to automate the responses. Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM. A good response is one that comes from an individual not a company. Tweet This!

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Buzz Marketing for Technology

AUGUST 11, 2010

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision.

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Advertising Facebook Adwords B2B 228

Buzz Marketing for Technology

SEPTEMBER 22, 2010

There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. I think a lot of B2C and B2B Marketers are listening but they tend to think that actual customer support is someone else’s job when in reality Marketers need to own customer support!

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Buzz Marketing for Technology

NOVEMBER 9, 2011

All of that is a good start, but the results you need to justify your efforts will come by taking a holistic company approach. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. Improved Customer Support.

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Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

FEBRUARY 2, 2011

In fact I get a little worried that the CEO of one of these companies will one day meet our CIO and thank him for our business and he won’t even know who they are! I also like to think about the traditional path that the CMO has taken into the C Suite is changing. No related posts.

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Buzz Marketing for Technology

JUNE 15, 2010

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Email this to a friend?

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Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

AUGUST 5, 2014

Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right. This set the stage nicely for Greg and Adam to discuss their companies success in RTM. How does Real-Time Marketing work in a B2B environment? This webinar was sponsored by Spredfast.

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Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly.

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Buzz Marketing for Technology

DECEMBER 21, 2012

Aligning all these efforts first requires companies to consider how consumers are using mobile devices to interact with the brand, and how that will differ from the online or in-store interaction. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page.

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Buzz Marketing for Technology

NOVEMBER 28, 2012

From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Focus groups just can’t compete with situations like this.

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Buzz Marketing for Technology

OCTOBER 1, 2008

Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. we saw companies create websites as outposts of their companies and immediately everyone had to have one. So when you are considering a purchase what's the first thing you do – Google it.

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Buzz Marketing for Technology

MARCH 30, 2010

So do you have buyer personas at your company? Will Facebook replace your B2B Marketing email system? (see photo from left to right, Heather Margolis, Director of Marketing for Kadient, Luka, Anya (both cardboard cutouts) and Jeff Ernst, Vice President of Marketing for Kadient). Not any more ….

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Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

JUNE 5, 2013

When they have something to say about a product, they’re not just saying it to the company that sold it to them, they’re talking to each other , at an exponential rate. So optimizing company websites for mobile is a no-brainer. Mobile tech and devices are crucial to this process.

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Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

FEBRUARY 2, 2009

Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, learn, and effectively engage in mutually beneficial relationships.

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Startup Flickr B2B Price 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. It’s no secret that the number of publications has declined over the last few years.

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Buzz Marketing for Technology

JANUARY 14, 2009

Dale’s company EchoQuote handles this type of request for companies that already have lead nurturing and need to super charge their efforts – its simple, its measureable and it gets results – check out our podcast as Dale presents the system to me. A lead nurturing super highway was born. EchoQuote was born.

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How To System Software B2B 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. And furthermore the path is unique to each company. Challenges in Everyone in Your Company being Social In the last post called Just 4 People doing Social. Share it on StumbleUpon. Send this page to Print Friendly.

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Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. And furthermore the path is unique to each company. I agree with the premise of Forrester’s article that we have to start heading toward Enterprise-wide customer data but its not a simple black and white path.

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Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

MAY 18, 2009

Take for example a car company – if you were browsing a new car on their website and then walked into a dealer to check it out – there was no way that the brand manager could know that or even judge the effectiveness of their web presence.

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Social Media Affiliate marketing URL B2B 100

Buzz Marketing for Technology

JANUARY 4, 2011

Luke is the founder of The Innovation Games® Company and one of the most passionate people I have ever met when it comes to applying serious games to solve business problems. Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content. What if there was a better way?

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Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? And finally companies that provide great customer experiences have customers that defect less and are more profitable to them in the long term.

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ROI B2B Social Media Press Release 258

Buzz Marketing for Technology

DECEMBER 15, 2010

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Trick 2) Put the 20 top companies you want to target into the Workplaces field.

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Advertising B2B Facebook Adwords 261

Buzz Marketing for Technology

FEBRUARY 18, 2010

I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Buzz Marketing for Technology

JULY 1, 2015

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level.

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Collaboration Report Company Social Media 100

Buzz Marketing for Technology

MAY 26, 2010

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Creating Engagement in B2B Marketing A recent Cone Inc.’s And I tend to agree.

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Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# The social side is interesting when it comes up in B2B or B2C. Josh: Good point. Content still is king.

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