Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Social listening can help you understand and take the pulse of your community.

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Best Times to Post on Twitter by Industry.

Twitter 105

Twitter Tourism Travel Education 105

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Messages about helping others grew by 1,174% in March, culminating in 19.5

Strategy 142

Strategy Metrics Hubspot Retail 142

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. Send out a survey & outline your content strategy.

How To 62

How To B2B Training Survey 62

Convince & Convert

OCTOBER 30, 2011

We uncovered a great many interesting factoids, and even some “non-advice’ including the finding that if you’re a B2B company what day you tweet (within the work week) is irrelevant. Listening to some huge survey that says “on average, the best time to tweet is 2pm Wednesdays” is a mockery in stereo.

Facebook 156

Facebook Statistics B2B Apple 156

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. million members today.

Examples 227

Examples Communities Brands Forums 227

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Click “Publish.”. Image credit: StockSnap on Pixabay.

B2B 244

B2B LinkedIn Strategy Marketing 244

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 120

B2B Software Social Media Survey 120

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Have you ever wondered how many posts get published each day? Participate in the communities where your audience already gathers.

Strategy 93

Strategy Content Marketing Influencer 93

Convince & Convert

MARCH 6, 2015

In their surveys, research, and reflection, they realized that, “There is no such thing as time management. This strategy was developed as Tony and his team discovered their conversion numbers were skyrocketing when they started engaging at the community level. Southwestern Consulting Co-Founder, Rory Vaden. iSocialFanz Tweet This.

Marketing 60

Marketing Consultant Social Media Team 60

Buffer Social

NOVEMBER 14, 2016

One of the most surprising pieces of information we found from the survey is that just 21 percent of businesses listed customer support as a reason they use social media. — About the State of Social Media survey and data. For this report, we surveyed over 1,200 marketers (1,252 to be precise) from businesses of all sizes.

Social Media 40

Social Media Report Survey How To 40

Oktopost

APRIL 10, 2023

billion users, that can’t be the only reason why social publishing is key to business growth. Even customer surveys maintain some distance between the brand and the customer. But why is that, exactly? Surely it’s not just a case of numbers. While social media is undoubtedly a popular place to be, with some 4.2

Social Media 62

Social Media Publishing Social Media Management Platform 62

Sprout Social

JULY 20, 2016

Publish Articles. LinkedIn has made great strides in its publishing platform, LinkedIn Pulse. At one point, publishing to LinkedIn Pulse was limited to a select few thought leaders. Instead of using LinkedIn strictly for curating articles, use it as a platform to publish original long-form content as well.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Have you ever wondered how many posts get published each day? Participate in the communities where your audience already gathers.

Strategy 60

Strategy Content Marketing Influencer 60

Buffer Social

JUNE 16, 2016

We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Huge thank yous to all the social media managers who responded to our survey. Halie Powell , Community Bible Church – Social media scheduling, of course! Educating others on Snapchat.

Social Media 40

Social Media Social Media Management Project Marketing 40

Ignite Social Media

MAY 31, 2016

When asked what their main reasons are for using social networking services, the top response from surveyed millennial women said it was to stay in touch with what their friends are doing, and 26% said it was to share details of what they’re doing in their daily life.

Yammer 60

Yammer Buy Social Networking Report 60

Ignite Social Media

NOVEMBER 23, 2020

– we had to discuss if ad needed to stay paused, if ad creative and messaging needed to be adjusted, should the brand only publish organic content, etc. eMarketer shared this report from IAB earlier this year (August 2020) that surveyed marketers on how long they planned to pause/cancel social media placements for their brands.

Advertising 187

Advertising Social Media Tips B2B 187

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 124

Upcoming Project News Social Media 124

Writtent Blog

DECEMBER 6, 2023

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. Publishing articles online creates good backlinks to your website, shows expertise, builds credibility, and more. Reuse content.

Small Business 98

Small Business Marketing Compete Directory 98

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. When is the content being published? Instead of creating a post on the spot, you’ll have that content already completed and scheduled, leaving you more time to spend on community engagement. But you’re not alone.

Content 111

Content How To Marketing Template 111

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Social Media Strategies Summit

NOVEMBER 18, 2022

So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. If you have a physical location, publish it on your Facebook Page. LinkedIn is the only B2B-dedicated platform in our roundup. Optimize Your Facebook Page.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Athleta community! According to a recent Harvard Business Review survey , simply responding to people on social media can have a positive effect.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

JULY 6, 2022

In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. Worst days to post on Facebook for Tech: Sundays. Tech social media resources. and Fridays at 10 a.m.

Tourism 114

Tourism Facebook Travel Education 114

Sprout Social

APRIL 13, 2022

In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Social platforms are incredibly effective for staying in touch with current customers, allowing brands to create a community around their products and offer meaningful customer care.

Instagram 122

Instagram Tourism Travel Education 122

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2B Services: 20.5%. Source: The CMO Survey. Community management. B2C Product: 20.9%. B2C Services: 24.7%. Instagram ads.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Sprout Social

DECEMBER 20, 2023

Start your free Sprout trial Scheduling and publishing Efficiently plan, schedule and publish social posts from a centralized social media calendar. Hootsuite alternatives for scheduling and publishing A robust social media scheduling tool is a must to keep your posts timely and accounts consistently active.

HootSuite 111

HootSuite Brands Price Collaboration 111

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). Tom agrees, and included that concept in the Executive Summary.

Social Media 159

Social Media Statistics Strategy Research 159

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Business 2 Community ). B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

JANUARY 27, 2020

For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. Fox News, whose reporting evokes strong opinions from many, became the top publisher on Facebook by engagement.). Well, according to our data : B2B brand posts perform best between 9am and 2pm on Tuesday, Wednesday and Thursday.

HootSuite 145

HootSuite Facebook How To Groups 145

Webbiquity SMM

JULY 25, 2019

There are many options and platforms available: newsletters, blogs, social networks, and publishing platforms like Medium just to mention a few. In addition to direct communication between writers and authors, Reddit allows readers to communicate with each other. This enables you to organize your own community.

Reddit 110

Reddit Instagram Questions Video 110

Convince & Convert

MAY 26, 2010

I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution. Doing that will help empower publishers to use video more effectively. Doing that will help empower publishers to use video more effectively. That's all. Just compliments.

Social Media 134

Social Media Consultant Video Strategy 134