Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks.

ROI 104

ROI Influencer Marketing Survey 104

Webbiquity SMM

JANUARY 23, 2024

Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. Run customer surveys and benchmark them against your social listening data. You can also conduct surveys and polls to validate your assumptions and collect more insights.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

OCTOBER 4, 2023

How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. Or click “Compose” on any day on the Sprout publishing calendar. However, quantifying their success is difficult.

Strategy 120

Strategy Brands UGC Marketing 120

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Ad-hoc posting: Even the best-laid content plans are rarely perfect, so ad-hoc posting allows you to respond quickly to trends and publish timely content when necessary. Optimization : Making daily content adjustments.

Template 134

Template Templates Social Media Tips 134

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 40

Communities Strategy Forums Project 40

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 143

Research Social Media Airlines Marketing 143

Sherrilynne Starkie

JANUARY 28, 2019

Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! He wants people to connect with friends, family and community. “Take on all the blame and promise to make things right. Be contrite. Be responsible.

Facebook 170

Facebook Wikipedia Reputation Price 170

Buffer Social

APRIL 13, 2023

Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Extract insights and learnings from each social channel and from your time engaging with our community, use these insights to inform our social strategy.

Social Media 86

Social Media Social Media Management Skills Survey 86

Pixlee

JULY 21, 2021

You’ll need to collect user data from web analytics, interviews, surveys, and user research to create your customer persona. People like to be celebrated and called out, especially by brand accounts with big communities. Have a Consistent Publishing Schedule. Thus, if Tuesdays are your publishing days, hit that publication date.

Engagement 98

Engagement UGC Content Insurance 98

Adam Sherk

JUNE 5, 2009

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. I can’t imagine they would, especially when virtually no one outside of the developer and SEO communities is even aware that this change has taken place.

Publishing 100

Publishing Google NoFollow Guidelines 100

Waxing UnLyrical

MAY 21, 2013

Just like all labors of love, it takes a lot of time, and especially since I’m trying to build my business back up at the same time, I need to make sure we’re not just publishing here for the sake of it. Do you care how often we publish posts on WUL and, if so, do you have a preference? What made them (it) so?

Survey 209

Survey Consultant Forums Blogger 209

Proactive Report

APRIL 6, 2021

There are so many more opportunities to get your branded content published. Instead of the broad shot approach – publish everywhere and hope for the best – why not find the websites with high DA and concentrate on getting published where your content will be seen by the right audience on a trusted site with good visibility online.

Hubspot 59

Hubspot Startup Class Loyalty 59

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170

Industry Social Media Training HootSuite 170

Hootsuite

JUNE 28, 2023

The results, first published on SparkToro, are pretty surprising. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Hold tight: I cover what UTMs are and how to create them later.) #1

HootSuite 120

HootSuite URL Analytics Forums 120

SocMed Sean

JANUARY 21, 2019

Take that one step further and engage with the community that makes up your customer and prospects, and you can identify new ideas that might not have been developed by your R&D department. Publish those knowledge articles on your Website and share them via your social media channels.

ROI 269

ROI Social Media CSR Knowledge Base 269

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. With some plans, you’ll also have to pay extra to publish on your social media networks. On top of that, all Hootsuite accounts let you publish on social media with no extra fee. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

FEBRUARY 4, 2020

According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). According to the Pew Research report, more US women than US men are using Instagram : 43% of female respondents use Instagram, and just 31% of men surveyed do.

Instagram 145

Instagram Social Media Marketing Survey 145

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 26

Communities Strategy Forums Project 26

Later

MAY 28, 2021

Did you know: You can now plan, schedule, and publish your LinkedIn posts with Later — for free! You can also share a story from a member of your community through your LinkedIn captions. You can feature blog posts they’ve written, or interviews they’ve participated in, to better connect with your community.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Sort messages by the follower count of the publisher or engagements to easily find top influencers to partner and engage with.

Examples 119

Examples Social Media Sentiment Influencer 119

Later

AUGUST 6, 2020

Comments are important on Instagram — they give you insight into your community, allow you to build relationships, and answer questions. According to a survey, 91% of consumers say positive reviews make them more likely to purchase from a business. It lets your community hear from advocates who use and love your products.

Comments 93

Comments Brands FAQ Instagram 93

Convince & Convert

OCTOBER 30, 2017

Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations.

Brands 193

Brands Sentiment Influencer Survey 193

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Establish a Local Presence Within Your Community. Pro-tip : Use a local phone number!

Strategy 211

Strategy Marketing SMS Mobile 211

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands.

Instagram 117

Instagram HootSuite UGC Influencer 117

Buffer Social

MAY 31, 2023

In Antler’s 2023 Creator Economy report , 24 percent of creators surveyed highlighted longevity as a major concern — and for good reason. Starting a community is a more complex but worthwhile step you can take, especially if there’s a clear benefit for people to be able to have direct access to you.

Content 78

Content Tips Newsletter Startup 78

Sprout Social

DECEMBER 22, 2022

As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. We learned a lot from taking a new approach and hopefully, you can learn from our strategic wins–and mistakes.

Strategy 105

Strategy Metrics Team Social Media 105

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Messages about helping others grew by 1,174% in March, culminating in 19.5

Strategy 142

Strategy Metrics Hubspot Retail 142

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts. To track your progress effectively, here are eight essential influencer marketing metrics you should track: 1.

Metrics 52

Metrics Influencer Sentiment ROI 52

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

FEBRUARY 23, 2023

For the last six years, we’ve published the State of Remote Work report. For several years, we saw communication and collaboration were the biggest challenges for remote workers followed by loneliness, we saw loneliness spike in 2020, and then not being able to unplug led the way in both 2021 and 2022 with loneliness as a close second.

Report 117

Report Trends Survey Groups 117

Sprout Social

MARCH 29, 2023

Data from a Q1 2023 Sprout pulse survey reveals that 68% of consumers report feeling more connected to brands when they see employees posting about them. From Sprout’s Publishing Calendar, design and implement effective recruitment campaigns from start to finish. This is especially important for building relationships with top talent.

Social Media 98

Social Media Strategy Team Review 98

Sprout Social

AUGUST 2, 2022

To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions. Gaming and community content.

YouTube 137

YouTube Trends Strategy Content 137

Later

JUNE 19, 2020

Based on a survey of 86,000 owners, managers, and workers in companies across the US with fewer than 500 employees, the report paints a clear picture of the challenges that small businesses are facing. . According to Facebook’s survey, 31% of small and medium-sized businesses have shut down in the last three months.

Small Business 77

Small Business How To Survey Report 77

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 116

B2B Influencer Brands Marketing 116

Adam Sherk

AUGUST 11, 2010

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. Will it work with local news? NBC is trying to find out. In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets.

Digg 166

Digg Marketing News Press Release 166

Techipedia: Tamar Weinberg

MARCH 1, 2011

You give advice, tips and experiences by sharing a thought, information by sharing a link, and ultimately value if you’re sharing while keeping your community in mind. You will occasionally ask them for favors like taking a survey for you and having them share great things with their friends. But you have to beware of overkill.

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Later

JUNE 2, 2021

You can plan, schedule, and automatically publish to your Facebook Business page with Later — and it’s free! . With a new Messenger API for Instagram, businesses will be able to streamline their customer service tools, be more efficient, and build trust with their community. . Don’t forget!

Activities 94

Activities API Template Templates 94