Sprout Social

APRIL 15, 2020

Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Amazing response to our donation.

Strategy 141

Strategy Metrics Hubspot Retail 141

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Jump ahead: What is Community Management Software?

Software 62

Software Communities Forums Hubspot 62

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Speaking at an event? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Marketing to Serve

NOVEMBER 26, 2017

If you provide a service or B2B offering, LinkedIn is used by 50% of B2B buyers when making a decision ( SmallBizTrends ). Link clicks account for 92% of all user interaction with tweets (Source: HubSpot ). If not, you need to, the results speak for themselves. 53% of Twitter users buy products which they see first on Twitter.

Social Media 66

Social Media Strategy Content How To 66

Rebekah Radice

JULY 15, 2019

Show a live event you’re attending. A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. Share your excitement about your new project.

Types 119

Types Video Content Case Study 119

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Host a Live Event. Image credit: StockSnap on Pixabay.

B2B 250

B2B LinkedIn Strategy Marketing 250

Sprout Social

OCTOBER 23, 2018

It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. Our industry has never been just a B2B world or a B2C world, it’s always been a human-to-human world. No community understands that more than agencies.

Hubspot 64

Hubspot B2B Team Conversation 64

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Buffer Social

JUNE 16, 2016

Event planning. Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. Scheduling content.

Social Media 40

Social Media Social Media Management Project Marketing 40

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM). Demographics or Firmographics.

Sample 99

Sample Samples Research Company 99

Social Media Strategies Summit

NOVEMBER 18, 2022

So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. Choose something that speaks to your biggest current campaign, such as an event you’re planning or your latest product launch. HubSpot (@HubSpot) October 4, 2022.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Twitter 260

Twitter Bazaarvoice B2B Microsoft 260

Convince & Convert

JULY 6, 2012

image via Hubspot. I think LinkedIn for B2B is extremely valuable lead source that probably 99% of people ignore. Is it a community? But anyways, my background really is very diverse, but I’ve always had a consistent theme throughout that it involves in some way, people or community. Eric : Yeah. No, obviously not.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Buffer Social

AUGUST 8, 2017

With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks. Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) The B2B social media management platform. in one place.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Source: HubSpot) 7. Source: Buffer) 4. Source: Heepsy) 17.

HootSuite 104

HootSuite Brands Price Collaboration 104

The Realtime Report

APRIL 24, 2024

Improve Events: Post Event Follow Up Feedback You’ve just wrapped up an incredible event that had your attendees buzzing with excitement, both in-person and online. Time to put on your superhero cape and get ready for some post-event magic! The one who threw that amazing event you loved so much?”

Eventful 91

Eventful Survey Loyalty Authentication 91

agora pulse

APRIL 28, 2020

As a result, either you or a member of the larger community may say something that misses the mark and upsets someone. Heidi Cohen : The best part of being a social media manager is the ability to build a broader community. Ashley Graham : How you plan to connect and communicate with your community on social media is key.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Webbiquity SMM

JANUARY 9, 2012

Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. 7 Key Ways to Optimize Twitter for Search by HubSpot Blog. Twitter for B2B Marketing. 9 Twitter Tips for B2B Marketing Success by Modern B2B Blogs.

Tools 203

Tools Twitter Tips B2B 203

Webbiquity SMM

OCTOBER 8, 2013

” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. How Small Businesses Can Use Social Media at Events by MyBeak Social Media. Re-tweet positive PR and update followers daily during the event. Can social media help shorten b2b sales cycles? Social Media Priorities – Where Should You Focus?

Social Media 208

Social Media ROI B2B Marketing 208

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 177

Tips Sysomos SEO WordPress 177

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Roundup of the Top Internet and Social Media Statistics by Awareness Community. Social Media Facts & Figures for B2B Sales by Inside View. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. billion by 2014.

Research 212

Research Social Media B2B Marketing 212

Buffer Social

JUNE 1, 2016

The content is highly technical, as you can see from this sample tweet: Salesforce’s engineering team uses Twitter as well, primarily to share photos and videos from their events. These accounts are usually dedicated to recapping conferences, talks, and other events and sharing design-centric articles.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Webbiquity SMM

FEBRUARY 11, 2013

Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. 50+ Creative Twitter Headers for Your Inspiration by Social @ Blogging Tracker. 15 Reasons Why You’ve Just Been Unfollowed On Twitter [INFOGRAPHIC] by All Twitter.

Tools 193

Tools Twitter Tips HootSuite 193

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. 40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 15, 2013

” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. A Simple Breakdown of All Your Facebook Advertising Options by HubSpot. Understanding the 6 Facebook Post Types by Practical eCommerce. ** 5 STARS.

Facebook 193

Facebook Small Business Advertising Hubspot 193

Rebekah Radice

SEPTEMBER 4, 2016

This works in multiple ways: Builds community rapport. That you’re an active supporter of your community. 48% of B2B decision makers won’t respond to sales professionals who don’t personalize their messages. According to Hubspot , these posts get a lot more engagement. Celebrate holidays and events.

Engagement 97

Engagement Twitter Hashtag Travel 97

Webbiquity SMM

MARCH 31, 2015

Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. Put together a blog post or other resource that lays out the answers”), events, and “out of the box” ideas.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. 85% of Inc.

Social Media 199

Social Media Tools Tips ROI 199

Rebekah Radice

FEBRUARY 1, 2016

Use this Persona Template from HubSpot. Write down why you love to help your community and then share that within your blog. This is great for B2B market, but only when used intelligently. Use sign-in sheets at stores, events and shows; collect business cards; use QR codes or an SMS signup service. Customer Surveys.

How To 114

How To List Social Media SMS 114

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

MARCH 1, 2012

Eric: We’re a B2B software company. If anyone’s ever heard of a company called HubSpot , a little small company called HubSpot, Chad is one of the partners, one of the biggest partners for HubSpot, and his company takes those solutions and helps people do search and social and leads and all that stuff.

Social Media 142

Social Media Hubspot Software Hosting 142

Rebekah Radice

SEPTEMBER 4, 2016

This works in multiple ways: Builds community rapport. That you’re an active supporter of your community. 48% of B2B decision makers won’t respond to sales professionals who don’t personalize their messages. According to Hubspot , these posts get a lot more engagement. Celebrate holidays and events.

Engagement 60

Engagement Twitter Hashtag Travel 60

Sprout Social

APRIL 23, 2024

Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. Here’s HubSpot announcing a new product in partnership with TikTok with a short and captivating promo video. Share upcoming events Hosting a webinar or speaking at an event? Image source 5.

Examples 90

Examples LinkedIn Newsletter Hosting 90

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it. Are you B2B or B2C? Jay: Great.

Content 104

Content How To B2B Questions 104