Convince & Convert

OCTOBER 8, 2021

You’re going to need to prioritize building trust within your brand’s community. We have been tackling this for B2B especially, so take a look at how to locate B2B influences and afford them here. Microsoft, a technology brand, partnered with National Geographic for a unique B2B influencer marketing campaign this year.

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Influencer Marketing B2B Authentication 163

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Just 3% say they communicate with brands using Twitter. ( Buzzweb Community ). Buzzweb Community ). Image credit: DreamGrow.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

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LinkedIn How To Marketing Newsletter 130

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

Strategy 52

Strategy Twitter Tips Marketing 52

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. “Would you view #PR as more outbound communications, or also instrumental in inbound/content strategy?

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Press Release B2B Curation Consultant 182

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

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Skills Communities Collaboration Organization 124

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

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ROI Social Media Marketing Curation 62

Oktopost

JUNE 15, 2023

From comments on your posts to indirect, untagged mentions of your brand, products, services, social listening makes it possible for you to go above and beyond in terms of customer service and community management. But those major B2B influencers are only the tip of the iceberg.

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B2B Sentiment Analysis Influencer 62

Keyhole.co

DECEMBER 1, 2023

But regramming definitely can be worth it for B2B companies and product or service owners, in terms of generating more engagement. Here is an example from Samsung’s community page where most posts are user-generated ones curated and shared by Instagram. This entails leaving the app. Have you started reposting on Instagram yet?

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Instagram How To UGC Curation 59

Hootsuite

SEPTEMBER 2, 2021

Used for: Asking and answering questions, networking, forming communities around niche- and interest-based topics. How your business can use them: Business social media platforms offer many potential uses: recruiting and hiring talent, building B2B relationships, and connecting with professionals in your niche. Source: Instagram.

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Types Social Media Statistics HootSuite 145

Social Media Strategies Summit

NOVEMBER 18, 2022

So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. LinkedIn is the only B2B-dedicated platform in our roundup. Regarding B2B lead generation, LinkedIn is in a class of its own. Content Curation.

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Social Media Strategy Influencer LinkedIn 240

The Realtime Report

APRIL 24, 2024

Share relevant content, create exclusive communities, offer valuable resources, and show your support for their endeavors. 5-7 days post-event: Send a segmented email with curated content (session recordings, slides, articles, etc.) Become an indispensable part of their world! Just remember to invite them to your birthday party too.

Eventful 91

Eventful Survey Loyalty Authentication 91

Sprout Social

FEBRUARY 14, 2023

While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement). As networks work those kinks out, marketers have to adapt.

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Authentication Examples Class Team 93

Pam Moore

OCTOBER 6, 2016

For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. The greatest benefit in serving my audience and community both offline and online is helping people grow. How to build thought leadership by sharing and curating 3rd party content with your audience.

Social Media 167

Social Media How To B2B Authentication 167

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Tuesday, Jan.

Storify 216

Storify Press Release Case Study Hashtag 216

Buffer Social

NOVEMBER 12, 2021

“It's a really great way for us to start building a name for ourselves in the international CPG and natural food and beverage community that will serve us down the line when it's time for us to finally start selling into those markets,” she says. and beyond. That LinkedIn Live has since been viewed almost 30,000 times.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Likeable

SEPTEMBER 10, 2018

Carefully curated and targeted, videos will appear in users’ timelines during and after product announcements and launches. As Uber’s biggest competitor, Lyft positions itself as socially responsible and tuned into the communities it serves. Twitter also serves just as well for B2B companies.

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Brands Twitter Transportation Apple 74

Keyhole.co

SEPTEMBER 17, 2020

Now that you know how important social media scheduling tools are for your social media content curation, it’s time to dive into the real reason you’re here – learning more about our top 11 best social media schedulers for social teams and managers. The 11 Best Social Media Scheduling Tools.

Social Media 111

Social Media Tools Price Social Media Management 111

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

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Twitter Pharmaceuticals B2B Biotechnology 279

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Marketers are always looking for new ways to engage and depending on your audience a well-curated Spotify playlist may be something to add to your repertoire.

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Marketing YouTube Overview Instagram 110

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Jump ahead: What is Community Management Software?

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Software Communities Forums Hubspot 62

Hootsuite

JULY 24, 2023

What real estate marketers should look for in a social media tool Are you looking to curate a whole new set of resources? Content curation Don’t stress yourself out coming up with and curating content all on your own. Hootsuite’s inbox gives you a single platform to perform all community management.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Pam Moore

SEPTEMBER 26, 2019

For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. The greatest benefit in serving my audience and community both offline and online is helping people grow. How to build thought leadership by sharing and curating 3rd party content with your audience.

Brands 60

Brands How To B2B Training 60

Keyhole.co

JANUARY 17, 2023

The 13 Best Social Media Scheduling Tools Now that you know how important social media scheduling tools are for your social media content curation, it’s time to dive into the real reason you’re here – learning more about our top 13 best social media schedulers for social teams and managers. Pricing: MeetEdgar’s plans start at $29.99

Social Media 52

Social Media Tools Price Social Media Management 52

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. This is probably the most straightforward way to start building a sense of community and driving conversations. This is especially important for B2B brands. ” Random photo tag?

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Conversation Review Marketing How To 137

Buffer Social

AUGUST 8, 2017

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more. Description: Everypost makes it easy to curate content, customize, and schedule your social media posts. Social media publishing simplified. Social Pilot.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Convince & Convert

FEBRUARY 16, 2015

Brian not only produces his own content, but curates other people’s content that he agrees with or finds value in. By curating content he stands behind, he has the opportunity to align himself with others’ philosophies while telling his own story around that content. What do you need? They have relationships.”

Apple 60

Apple Curation B2B Influencer 60

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. In fact, 61% of B2B companies are making social media a top investment priority this year. Best B2B Employee Advocacy Program. Best B2B Social Media Agency.

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B2B Social Media Energy Team 118

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 111

B2B Examples Marketing Small Business 111

Visually SM

JULY 27, 2020

Listening and insights tools provide intelligence into the quality of a social audience, crossover between different communities, and combines content with relationship analysis. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Pixlee

SEPTEMBER 27, 2021

Many brands realize there is a need for video content, but aren’t aware of the breadth of content already available to them from their existing community. Instead of (or in addition to) urging customers to create new testimonials, you can also head to social media and see what kind of UGC is already out there within your brand community.

Video 52

Video UGC How To Chemicals 52

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. As video content continues to take over the web, YouTube represents one of the fastest-growing communities online.

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Reddit Tumblr YouTube Review 100

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Curate third-party thought leadership.

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B2B Social Media Hashtag Press Release 137

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

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B2B Survey ROI Metrics 144

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

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B2B Examples Marketing Small Business 62

Convince & Convert

FEBRUARY 1, 2016

The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer. This is why brands are focusing their social media efforts toward storytelling, rather than marketing, to increase traffic and build an authentic community.

Content 60

Content Tips Analysis Curation 60

Later

SEPTEMBER 19, 2018

However, while it ’s fairly easy to produce beautiful photos and a curated feed on Instagram, many small businesses forget a key ingredient: strategizing their posts to sell. When it comes to using Instagram for small business, you need to approach it as a curated visual experience that showcases your brand.

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Small Business Instagram Strategy Hashtag 61