Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4:

Content 201

Content Marketing B2B Journal 201

Small Business Mavericks

SEPTEMBER 21, 2015

While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. It’s interesting to note that three of them were: Mobile optimization will become more important than ever (it has). Search engine marketing has the largest share. Content marketing will be bigger than ever.

Video 70

Video Marketing Case Study Mobile 70

Convince & Convert

MAY 19, 2016

Offer them a case study ; 54 percent of marketers believe it is the most effective form of content marketing. Philips Color Kinetics shines a light on its products with a bright case study on how the company’s LED nodes for large installations beautified the entranceway to a new headquarters for DIRECTV. Feature Study.

Drupal 94

Drupal Content Case Study Statistics 94

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Moving Away from Solely Social.

Case Study 118

Case Study Community building Social Media Skills 118

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Case Study 131

Case Study ROI Social Media Team 131

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. While recent trends in content marketing have shifted the needle more towards visual formats such as video and infographics, the written word is still the foundation of most content marketing strategies. What is B2B copywriting?

B2B 139

B2B Strategy Statistics Research 139

Hootsuite

MAY 11, 2023

Talk about relaxation techniques, healthy hobbies, and other strategies that work for you. Share strategies for successful job hunting and interviewing Another idea for a new YouTube video is to offer advice on how to be successful during the job search and interview process. Share their cuteness with the world in a YouTube vlog!

YouTube 103

YouTube Video Film Sports 103

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. You will learn actionable strategies and tactics you can begin implementing immediately! This is a value packed webinar offering real advice and strategies any business of any size in any industry can use immediately.

Social Media 149

Social Media Training Startup Social Networking 149

Pam Moore

AUGUST 17, 2020

I'm excited to share with you the Top 10 LinkedIn Power Strategies that Will Ignite Your Brand and Business ! These are the same exact strategies that I have personally used to grow my network and leverage LinkedIn as a power house of business growth for more than 15 years. The power of being bold and having an opinion and voice.

LinkedIn 78

LinkedIn Tips Brands Training 78

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

APRIL 25, 2016

Case Study: How Merck is Using Virtual Team Building to Increase Performance. Smarter Streets: Case Studies for Cities and Utilities – Learn How the City of Baltimore and Washington Gas Reduced Costs. Read on for the other webinar components that were also critical to being able to deliver such a compelling case study.

Engagement 60

Engagement Case Study Tips Discount 60

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Writtent Blog

MARCH 10, 2014

These questions, and many more, were answered in the following case studies from leading marketing agencies. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. Content Marketing Content Strategy content marketing marketing agency' Hammock: Health to You.

Content 85

Content Marketing Energy Case Study 85

Buffer Social

DECEMBER 10, 2018

It’s common across B2B and B2C! If you have raving fans who are always singing your praises, or even other industry experts who would be happy to give your business a testimonial, then these are an awesome addition to your overall video content strategy. We think that video is one of the best way to solve that challenge.

Products 110

Products Video Brands Content 110

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). If you are not targeting the right customer, anything you do with marketing is all for not and a waste of time and money. Consistently create CONTENT to attract, inspire and convert lookers to buyers! . podcast + free ebook].

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. You will learn actionable strategies and tactics you can begin implementing immediately! This is a value packed webinar offering real advice and strategies any business of any size in any industry can use immediately.

Social Media 60

Social Media Training Startup Social Networking 60

Sprout Social

JANUARY 30, 2020

Doing so means nailing down your SaaS marketing strategy, though. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. What are the staples of a SaaS marketing strategy? Hey, good question! Let’s talk tactics.

Strategy 99

Strategy Marketing Case Study How To 99

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? Im Jay Baer.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. Facebook Strategies for Auto Dealers. Includes a downloadable strategy and resource guide.

Curation 167

Curation List Automotive Real Estate 167

Sprout Social

JUNE 10, 2021

In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. New case studies or product launches. Mobile friendly. Nurture leads.

Newsletter 132

Newsletter How To Marketing Template 132

SalesChoice

OCTOBER 4, 2016

The company expects this strategy to result in $20 million in additional revenue when rolled out globally. Case Studies validate these benefits in our clients like: DigiDay , RelationEdge , and Macadamian Technologies , to name a few. The resulting categories can be used to prioritize sales efforts and tailor promotions.

Software 20

Software Patterns Applications B2B 20

Webbiquity SMM

SEPTEMBER 12, 2011

Social Media Strategy and Best Practices. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. Organizing Your Social Media Strategy by CompuKol Connection.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Hootsuite

JULY 15, 2020

Think about your buyer personas every time you make a decision about your social marketing strategy (or overall marketing strategy). Build your social strategy based on helping your personas meet their goals, and you’ll build a bond with the real customers they represent. It's all about the data! Consider details like: Age.

Template 145

Template Templates How To Tourism 145

Writtent Blog

DECEMBER 6, 2023

Create customer case studies. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there. Answer questions on forums and answer sites.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

MAY 29, 2018

92 percent of mobile video viewers share videos with others. Something to consider: Some tests say people respond more to square videos on mobile , while horizontal videos perform better on desktop, regardless of platform. Customers LOVE video: 85 percent of Americans watch videos online. comScore ]. Wordstream ]. Internet Retailer ].

Platform 150

Platform Campaign Video YouTube 150

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. ” However—beware of mobile users: “mobile accounts for 47 percent of total traffic to LinkedIn.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Buffer Social

JANUARY 10, 2019

Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. Today we’re excited to share everything we learned about the most successful posts to help guide your Facebook marketing strategy in 2019. Table of Contents.

Research 111

Research Content Facebook Curation 111

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. How to Use Social Media for B2B Marketing by Inc.

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JANUARY 5, 2010

A Corporate Guide for Social Media (Forbes): Forbes actually gets it when it comes to social media strategy in the workplace. How to Create Measurable Objectives (Altitude Branding): We’ve talked about goals and strategies as it relates to social media marketing, but let’s break them down even further. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

MARCH 11, 2014

According to Murray Newlands, “As we look towards 2014, it’s obvious that content marketing has already become the hottest trend in the industry—the go-to strategy for most, if not all, Internet marketers.” 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Content 209

Content Marketing B2B Statistics 209

Convince & Convert

SEPTEMBER 8, 2010

Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them. Further, mobile users actually spend more time on Facebook, not less. They recognize that the future is not in dot coms at all, but in deconstructing content and making it mobile and portable.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her blog on Social Media Strategy covers business, social media, and Facebook marketing. Follow her @allison_boyer on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

agora pulse

APRIL 10, 2019

You can even dial down into whether paid or organic sources work better, if users are converting strictly through mobile devices, or if they use multiple platforms to interact with your content. For instance, if you’re running a B2B business, conversions can take weeks, or even months to occur.

Conversation 112

Conversation Facebook How To Adwords 112

Rebekah Radice

MAY 24, 2017

Get a copy of my NEW BOOK on Amazon and create a social media strategy that works today! Let’s break down several different forms of content and then I’ll share a quick strategy to increase engagement. Case studies. Need a better #socialmedia strategy? They have a social media plan in place! order_box].

Social Media 148

Social Media How To Analytics Types 148

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? e-Strategy Trends ). e-Strategy Trends ). Visibility is vital, so every brand needs a comprehensive strategy for optimizing their overall web presence. B2B Marketing Insider ). Brandpoint ).

Statistics 226

Statistics Social Media B2B Journal 226