agora pulse

APRIL 10, 2019

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. Not knowing which sources are responsible for specific actions (like conversions) makes it difficult to allocate and scale your advertising. Facebook Pixel and Conversion Tracking.

Conversation 112

Conversation Facebook How To Adwords 112

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. Includes a downloadable “B2B Creative Playbook.” Grow: By Facebook.

Curation 167

Curation List Automotive Real Estate 167

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. LinkedIn Events. Online events are becoming popular across platforms but using LinkedIn events is another option for brands to consider.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! They are perfect for you to facilitate a conversation with the rest of your team, your leadership and ensure you are all o the same page (and stage) when it comes to knowing exactly who your target customer is. In a world of automation and robots… be the HUMAN!

B2B 78

B2B Exercises Remix Team 78

Writtent Blog

JUNE 18, 2013

There once lived a valiant B2B marketer named Lance. If there’s a single factor that united B2B and B2C buyer personas regardless of their demographics, it’s a love for the narrative. Plot: A sequence of events which demonstrate progress or change throughout your story. Stories aren’t just for children. What is a Narrative?

B2B 103

B2B Brands Software Case Study 103

Keyhole.co

AUGUST 10, 2023

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. Promote it on LinkedIn.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. Promote it on LinkedIn.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Writtent Blog

DECEMBER 6, 2023

You’ll get publicity from marketing the event and from the event itself. Host free events. Give them what they want and get some free publicity by hosting a free event. Use this list of 109 ways to get media attention to make the most of any event. Create customer case studies. Be a people person.

Small Business 98

Small Business Marketing Compete Directory 98

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Rebekah Radice

JULY 15, 2019

Show a live event you’re attending. Educational videos are especially helpful during the awareness stage of the customer journey, but they can also start the momentum that will ultimately lead to conversions. In fact, educational or explainer videos can increase conversion by up to 20% or more. Video Case Studies.

Types 119

Types Video Content Case Study 119

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Deep dive into the sentiment of every online conversation around your brand.

Reputation 59

Reputation Brands Construction How To 59

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% B2B marketers with a documented strategy are more likely to consider themselves effective.

Content 110

Content B2B Hubspot Marketing 110

Hootsuite

JULY 15, 2020

This advanced level of targeting increases conversion rates and improves social ad campaigns. For B2B, also consider size of business and who makes purchasing decisions. Or what you might learn from a short conversation on an airplane or at a bus stop. Amsterdam Dance Event. Increase ROI with the buyer persona spring.

Template 145

Template Templates How To Tourism 145

Convince & Convert

APRIL 25, 2016

Case Study: How Merck is Using Virtual Team Building to Increase Performance. Smarter Streets: Case Studies for Cities and Utilities – Learn How the City of Baltimore and Washington Gas Reduced Costs. Read on for the other webinar components that were also critical to being able to deliver such a compelling case study.

Engagement 60

Engagement Case Study Tips Discount 60

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

JULY 13, 2023

Social media lead conversion This is the stage of social media selling where you finally close the deal and make that sale. Share client testimonials, user-generated content , and real-life case studies in blog posts or other formats to offer social proof that your business is legitimate and your brand is worth engaging with.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Pam Moore

SEPTEMBER 19, 2017

Are you one of the 22% of businesses that are satisfied with their conversion rates? I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently. Everyone that attends the live event will receive a FREE Content Success Kit! Register for the webinar now.

Content 164

Content Training ROI Compete 164

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Preview an upcoming event.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Pam Moore

SEPTEMBER 18, 2017

Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? This is a special live training webinar event packed with actionable tips and strategies you can implement immediately. Everyone that attends the live event will receive a FREE Content Success Kit!

Content 162

Content Training How To ROI 162

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Share this on Mixx. Tweet This!

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

MAY 5, 2010

Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise. That only happens if they have a real, ongoing relationship with brands.&# With JaneNation, St.

Social Media 126

Social Media Case Study Strategy Study 126

Laurel Papworth

DECEMBER 21, 2023

00:00:00.000] – Frank FAAA Hello, and welcome back to the FAAA podcast, here in the beautiful countryside of Adelaide, actually in the convention centre here in Adelaide, Laurel Papworth, welcome to The Conversation. [00:00:15.730] Facebook is mostly blah, blah, whereas LinkedIn is B2B. Not that it’s not. Okay, fantastic.

Course 52

Course Committee Data Training 52

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Techipedia: Tamar Weinberg

JANUARY 5, 2011

100 Thoughts on Social Media (Conversation Agent): This may be one of the shortest blogs post I’ve added to this 2010 list. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. Predictable Results.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Buzz Marketing for Technology

FEBRUARY 11, 2010

We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people. B2B Marketing Content: Lure or Lasso? Tweet This!

Case Study 183

Case Study B2B Study Wikipedia 183

Writtent Blog

MAY 27, 2013

It’s the second biggest pain point among B2B content creators, behind only budget constraints. Getting up the nerve to pitch a guest post , or start a conversation with a key digital influencer is tough. Ensure you’ve put some effort into amazing offers that turn leads into revenue, like product comparison sheets and case studies.

Content 92

Content Marketing eBook Metrics 92

Writtent Blog

MAY 27, 2013

It’s the second biggest pain point among B2B content creators, behind only budget constraints. Getting up the nerve to pitch a guest post , or start a conversation with a key digital influencer is tough. Ensure you’ve put some effort into amazing offers that turn leads into revenue, like product comparison sheets and case studies.

Content 76

Content Marketing eBook Metrics 76

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. In this article, we’ll take you through 11 steps and goals to help develop your B2B lead nurturing process into an effective conversion machine. Taking part in a conference or event. How important is it?

B2B 165

B2B ROI Campaign Buy 165

Pam Moore

SEPTEMBER 20, 2020

Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. Take Action: Download free Guide: Sales & Marketing Conversion Funnels – The ULTIMATE Getting Started Guide! SoundCloud.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

agora pulse

APRIL 28, 2020

To support the #BlogChat group, a couple of us decided to have a pre-chat discussion to help newbies since it was such a fast-moving conversation. That said, around the same time, I was a part of a group called #UsGuys where we experimented with an on-going conversation 24/7.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). Will you embrace Twitter if I can show you ROI? And that’s just it.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Don’t upload selfies or photographs taken at informal social events.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Don’t upload selfies or photographs taken at informal social events.

Education 40

Education LinkedIn B2B Banking 40