Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. 82% of B2B marketers had the greatest success with LinkedIn – this is important if your brand primarily focuses on B2B. LinkedIn Stories.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Although earned media looks appealing to B2B marketers there are also some major stumbling blocks: Identifying and connecting with the right influencers. .

Case Study 40

Case Study B2B Project ROI 40

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Display testimonials linked to case studies in your sidebar. Response rates for email surveys continue to decline; who has the time to answer a survey? (At Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 126

Social Media Case Study Strategy Study 126

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 131

B2B Social Media Hashtag Press Release 131

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 105

B2B Research Sentiment Marketing 105

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 199

B2B Strategy Marketing Microsoft 199

Keyhole.co

AUGUST 10, 2023

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. That helps your brand reach more people.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. That helps your brand reach more people.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Writtent Blog

DECEMBER 6, 2023

This makes you a valuable community member and builds awareness. Survey your customers for great ideas. Create customer case studies. The Western world is a multi-national community. Survey your customers for great ideas. You can sell them or offer them for free in exchange for email addresses. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Case studies. They’re effective for both B2B and B2C marketing.

Template 131

Template Templates Social Media Strategy 131

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Sales teams can use product sheets and case studies to nurture their leads while the marketing team can use newsletters to reach new customers. How about growing your brand awareness and social media presence?

Content 107

Content How To Marketing Template 107

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Case studies. They’re effective for both B2B and B2C marketing.

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. You are indeed the perfect case study. You are indeed the perfect case study. Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Bravo, man.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Buffer Social

JANUARY 10, 2019

Play the long game by focusing on building an engaged community. BuzzSumo has access to some of the world’s most robust Facebook data, which powers lots of incredible research studies like this one where we analyzed content from 20,000 influential Facebook Business Pages. Some of the most effective techniques we’ve used are: Surveys.

Research 111

Research Content Facebook Curation 111

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

APRIL 14, 2010

Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. I'd love to write up a case study on you guys when you're ready. Please keep me posted on your progress.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. I’m rarely spammed on Facebook, except with friends’ Farmville updates and surveys. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. The goals shift.

MySpace 137

MySpace Facebook Social CRM Consultant 137

The Realtime Report

APRIL 24, 2024

Maybe it’s filling out a feedback survey, sharing their top takeaways on social media, scheduling a one-on-one consult with you, or registering for your next event. Share relevant content, create exclusive communities, offer valuable resources, and show your support for their endeavors.

Eventful 91

Eventful Survey Loyalty Authentication 91

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. For instance, if we really wanted to share some of the success we’ve been having, we would definitely talk about a customer that was a part of that success and do something like a case study. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. For instance, if we really wanted to share some of the success we’ve been having, we would definitely talk about a customer that was a part of that success and do something like a case study. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 229

Statistics Social Media B2B Journal 229

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Which may in fact be an entirely different crew than the people handling your community and responsibilities of that type. They surveyed over 1,000 B2B and B2C companies worldwide.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. ” So polls and surveys, contests, you have blank canvas, sort of create what you want. Are you B2B or B2C? Look, so many of us are making content. Aaron: You can say why are you.

Content 104

Content How To B2B Questions 104

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. I think anyone should look at them for a perfect case study on how to best use social media. All rights reserved.

Social Media 129

Social Media Strategy Automotive SEO 129

Sprout Social

OCTOBER 17, 2016

The other way businesses and social media marketers use Twitter is for communication. Instead of sending out thousands of paper surveys or forcing customers to complete online forms, you can head to Twitter to see how customers feel about your brand. Community building is also an important aspect of social media marketing.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

SEPTEMBER 20, 2010

Most Interesting New Piece Info For Me Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? This is especially hard to measure in the B2B world.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Webbiquity SMM

AUGUST 26, 2010

Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. 4 Tips for B2B Marketing on Facebook by Mashable. Do your research (particularly for b2b marketing) and pursue audience quality over quantity. Does Facebook Work? by iMedia Connection.

Advertising 218

Advertising Facebook Marketing B2B 218