Oktopost

JULY 20, 2023

It’s a fresh, fun, and professional space that’s making waves in the realm of B2B communication. And just like Instagram, Threads enforces Community Guidelines on content and interactions in the app. These figures demonstrate the potential of Threads as a platform for B2B communication and community building.

Conversation 91

Conversation B2B Community building Instagram 91

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts.

Social Media 62

Social Media B2B Sentiment How To 62

Convince & Convert

JULY 1, 2014

As with any new tactic or strategy implemented—the best place to start is writing down your goals before defining a strategy. To achieve these goals, ReadyTalk first partnered with Influitive —a platform that focuses only on advocate marketing and serves as a hub for an entire advocate marketing strategy.

Case Study 164

Case Study Brands B2B Marketing 164

Oktopost

NOVEMBER 12, 2020

We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. Not surprisingly, social networks do the same.

LinkedIn 129

LinkedIn Products B2B Review 129

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies. 6 Tips for Creating a Customer Advocacy Strategy. 6 Tips For Creating A Customer Advocacy Strategy. Quick Links.

Marketing 88

Marketing Loyalty Case Study Cost 88

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing?

Campaign 194

Campaign SMS B2B Case Study 194

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. These are the same strategies I have used to build a following of more than 350,000 on LinkedIn supported by 15,000 connections. 15 Proven strategies to immediately increase your engagement on LinkedIn.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ).

Social Media 125

Social Media Case Study Strategy Study 125

Ignite Social Media

MAY 6, 2021

Will their changes be worth it and help leverage them into being a top-performing platform that marketers should use in their social media strategies – many signs point to yes, but we’ll let you be the judge. 82% of B2B marketers had the greatest success with LinkedIn – this is important if your brand primarily focuses on B2B.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Write engaging case studies to build niche expertise.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Publishing, strategy development, social media contest management, performance reporting and advertising campaigns are just a few examples of social media marketing agency services. A case for growing your social media marketing agency services.

Social Media 98

Social Media How To Marketing Price 98

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter.

Social Media 147

Social Media B2B Strategy Consultant 147

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions.

Types 119

Types Video Content Case Study 119

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Although earned media looks appealing to B2B marketers there are also some major stumbling blocks: Identifying and connecting with the right influencers. .

Case Study 40

Case Study B2B Project ROI 40

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. ” He then outline three strategies he says are designed to improve search rank and traffic.

Google 216

Google Tips Bookmarklet SEO 216

Pam Moore

AUGUST 17, 2020

If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. I'm excited to share with you the Top 10 LinkedIn Power Strategies that Will Ignite Your Brand and Business !

LinkedIn 78

LinkedIn Tips Brands Training 78

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “I am not a community manager.”

Case Study 118

Case Study Community building Social Media Skills 118

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. Engagement and community building is the time-consuming task of connecting with relevant social media participants. Communication.

Social Media 168

Social Media How To Marketing Syndication 168

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .

Case Study 131

Case Study ROI Social Media Team 131

Hootsuite

MAY 11, 2023

Talk about relaxation techniques, healthy hobbies, and other strategies that work for you. You can also profile entrepreneurs in your industry or people in your community doing amazing work. Share your tips for managing stress and anxiety Stress and anxiety can affect everyone, so share some tips on managing them.

YouTube 103

YouTube Video Film Sports 103

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Metrics 130

Metrics Strategy How To Tourism 130

agora pulse

NOVEMBER 4, 2020

If you choose, you can have your ads only appear in specific communities (and to users with specific demographics, if you want to layer the targeting features). This includes their next-cent bidding strategy, which is similar to what Facebook uses. There are plenty of case studies that can prove it. There are over 2.2

Reddit 115

Reddit CPC CPM Cost 115

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Many marketers imagine that they have to choose one of these strategies, but content writing and affiliate marketing can be seamlessly combined for incredible results. 71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). Source: Zazzle Media ). Update Older Blog Posts.

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Convince & Convert

AUGUST 19, 2010

Allowing for and creating communities. "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! Engaging people in their passions all helps make the business more meaningful. The brand relationship starts to look like a friendship and not a transaction.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. If you plan to offer one, have a strategy in place for not just generating leads, but also nurturing and converting them.

Social Media 145

Social Media How To HootSuite Discount 145

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How did you get involved in social media?

Social Media 130

Social Media Retail Education Airlines 130

agora pulse

NOVEMBER 21, 2016

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. That’s good news for a lot of us looking to get into the industry!

Social Media Management 60

Social Media Management Social Media Applications Analytics 60

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. Don’t be Shy. Highlight the company’s long-term commitment and that of its supporters and partners.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. It’s about having a strategy for making your company or organization more like a person and less like a machine. You are indeed the perfect case study. You are indeed the perfect case study. Leave a comment please.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). I was building social communities online before we had the pure luxury of social networks such as Facebook. If you are not targeting the right customer, anything you do with marketing is all for not and a waste of time and money.

Conversation 78

Conversation Template Templates Marketing 78

Buffer Social

JULY 11, 2023

I also didn’t have the funds to maintain an omnipresent strategy. I also start digital PR on platforms like HARO (Help a Reporter Out), Help a B2B Writer and Terkel to build more brand authority. I come from a marketing, accounting and finance background, focusing on making data-backed decisions.

Startup 61

Startup Applications System Wiki 61

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198