Oktopost

DECEMBER 11, 2018

Last week we published a piece on Lead Ads and why B2B marketers should harness them into their campaign strategy. This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms.

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LinkedIn Conversation B2B Mobile 117

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?

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Metrics LinkedIn Analytics Sentiment 52

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Social Media Strategies Summit

NOVEMBER 14, 2019

With over 610 million members , LinkedIn is the world’s largest professional networking site. As LinkedIn has matured, it has become a cohesive platform that offers professionals the ability to seamlessly connect with one another, build their networks and identify new opportunities. 1 General Electric Showcases Their Innovations.

Class 100

Class LinkedIn Brands Microsoft 100

Webbiquity SMM

MARCH 28, 2011

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. B2B marketing executives, however, tend to be a bit more skeptical. B2B marketing executives, however, tend to be a bit more skeptical. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

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B2B Social Media Comparison Discount 190

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Create Omnichannel Marketing Campaigns. Ultimately, having marketing campaigns on multiple channels will be vital to building trust and credibility with customers.

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Influencer Brands Policies Privacy 288

Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. This means if your audience is primarily on LinkedIn, go for text posts.

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Tips Marketing Privacy Influencer 352

agora pulse

AUGUST 29, 2018

Let’s talk LinkedIn. When you’re developing your marketing strategy, it’s easy to overlook LinkedIn. However, this B2B powerhouse can be a potent addition to your toolkit. LinkedIn analytics can help with that. How to Find LinkedIn’s Analytics. How to Find LinkedIn’s Analytics.

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Analytics LinkedIn How To Report 111

Mindjumpers

JANUARY 18, 2012

Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. We saw some great campaigns and interesting use of social media, along with expansion of mobile platforms. 55% of Twitter users access the platform via their mobile. billion have a mobile and only 4.2

Social Media 280

Social Media Statistics Mobile B2B 280

Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Quick Jump. What is an employee spotlight?

Social Media 109

Social Media How To B2B LinkedIn 109

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30). Teens Prefer Tumblr Over Facebook (Jan 15).

Klout 144

Klout Social Media Statistics Tumblr 144

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. How can they without their mobile numbers?

Engagement 118

Engagement B2B Data Social Media 118

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

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B2B Company Instagram Cost 170

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. This information can be used to create targeted marketing campaigns across various social media channels.

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Platform Social Media Insurance Education 84

Keyhole.co

MARCH 9, 2023

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

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Tools Sentiment Hubspot Price 84

Pam Moore

JUNE 24, 2020

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!).

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Template Templates Avatar How To 78

Oktopost

MAY 26, 2020

A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. Two thirds of all fintech companies produce content on at least a monthly basis , and more than ninety percent maintain a presence on LinkedIn and Twitter. Fintech companies are certainly bringing the content.

Social Media 141

Social Media Banking Marketing Mobile 141

Mindjumpers

JULY 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

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Foursquare Badge Disqus Fashion 182

Hootsuite

NOVEMBER 25, 2015

Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. Image via eMarketer.

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Advertising Social Media List Statistics 112

Socialmedia.biz

MARCH 25, 2021

The feature was so popular that it was eventually adopted by other social networks like Facebook, Instagram, and LinkedIn — making it a key feature in the social marketing world. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Campaign Hashtags.

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Hashtag Brands How To Conference 78

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Sprout Social

JULY 31, 2019

Read on to get our expert guide on the essentials you should focus on each week of your trial – we’ll take you from how you can easily make your first post in the Compose window and level up to diving into the insights social listening has to offer your campaign. Download the Sprout Social mobile app. Connect your social profiles.

Team 82

Team Notification Report Metrics 82

Razor Social

APRIL 12, 2016

You can import a list of emails, Facebook user IDs, phone numbers or mobile advertiser IDs into Facebook and create an audience based on this. You are only meant to use this for importing Facebook user IDs for your mobile apps. Target your LInkedIn Connections. Customer list. Target new email subscribers.

Facebook 71

Facebook API Mobile List 71

Hootsuite

MARCH 9, 2020

This year’s LinkedIn statistics paint a rosy picture, and we’re not surprised. While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. Microsoft reported that LinkedIn’s revenue grew 24% in Q2 2020.).

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Statistics LinkedIn Marketing B2B 145

Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. Tweet This!

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Data Vocus Radian6 StumbleUpon 100

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B.

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B2B Survey ROI Metrics 144

Techipedia: Tamar Weinberg

AUGUST 2, 2011

If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. Pretty nifty. So, they invest ad money against it.

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Tools Tips Marketing Social Media 277

Social Media Strategies Summit

NOVEMBER 18, 2022

Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. This makes it a good fit for sales-oriented ad campaigns — particularly if you’re targeting younger demographics. LinkedIn Marketing Strategy. LinkedIn is the only B2B-dedicated platform in our roundup.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting?

B2B 139

B2B Strategy Statistics Research 139

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

Convince & Convert

MAY 29, 2018

92 percent of mobile video viewers share videos with others. LinkedIn videos. LinkedIn: 4:3 or 16:9, up to 30 seconds, but the best are under 15 seconds. Something to consider: Some tests say people respond more to square videos on mobile , while horizontal videos perform better on desktop, regardless of platform.

Platform 150

Platform Campaign Video YouTube 150

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

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B2B Social Media Review eBook 185