Pam Moore

SEPTEMBER 3, 2020

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Like to do it yourself!?

Template 78

Template Templates Video Avatar 78

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 104

Organization LinkedIn Strategy Social Media 104

Pam Moore

JULY 22, 2020

The #1 way to ensure that your marketing campaigns and programs perform at the highest level is to to make certain that you are targeting the right audience. Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). Like to do it yourself!?

Strategy 78

Strategy Template Templates Marketing 78

Likeable

APRIL 13, 2021

Whatever the reason, the reps are enthusiastic, knowledgeable, and relatively helpful compared to those at other social networks. That rules out virtually all B2B conversion campaigns, and pretty much everything unless you’re pushing app downloads or something cheap, universally appealing, or currently trending.

Platform 95

Platform CPM CPC Advertising 95

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. The post What is Dark Social and How Is It Affecting Your Brand?

Brands 152

Brands Analytics Consultant Data 152

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Kikolani

JULY 5, 2013

12 Google Reader Alternatives to Consider – You still have until July 15th to download your Google Reader subscriptions and move them to an alternative RSS reader. Social Media / Social Networking. The Conversation Prism – The Conversation Prism is a visual map of the social media landscape.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Convince & Convert

MAY 23, 2017

The four most popular messaging apps already have more monthly active users than the four major social networks. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. Image via GetApp. The marketing potential is endless.

Brands 129

Brands Analytics Data Metrics 129

Pam Moore

JULY 12, 2019

” Or “what was the ROI on your last content marketing campaign?” Unfortunately many marketers like to take the easy route, yet they'll be the first to complain that social media doesn't work. Social Profit Factor Training Academy and Marketing Nutz Can Help! . How to Subscribe to Social Zoom Factor Podcast .

ROI 60

ROI Content Marketing Template 60

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? After all, these are the people who will receive your nurture campaigns, and some of them will become paying customers. No wonder so many companies fail at it! Shares on a piece of content.

Content 104

Content How To Marketing Metrics 104

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. Also, $0.30

Social Media 113

Social Media Strategy Apple iPhone 113

Hootsuite

MARCH 15, 2023

But LinkedIn also works with approved marketing partners to help recruiters, marketers, and advertisers automate some of their tasks on the platform, from finding candidates to managing ad campaigns. Plus, we share some of the best (legitimate) LinkedIn automation tools to improve your efficiency on this business-first social network.

LinkedIn 97

LinkedIn Tools HootSuite Cost 97

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

ProBlogger

MAY 17, 2013

After you published a great post and pushed it through your social network, the third step is to leverage your email list too. Setting a Auto-Responder Campaign that Actually Works in 3 Days. I thought emails were a waste of time and that they are ignored, but then I learned how to do it right and watched the numbers flip.

How To 47

How To eBook Resources Widget 47

Oktopost

OCTOBER 23, 2023

With this insight, you can allocate resources accordingly and scale marketing campaigns based on their success rates. This is because, especially within ABM campaigns, each lead can have numerous touchpoints, some of which are inbound while others are outbound. Despite its importance, measuring engagement can be challenging.

How To 62

How To Team Campaign System 62

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Which businesses understand the “social” part of social network, and which are just there to broadcast?

Company 149

Company Twitter Software System 149

Koka Sexton

DECEMBER 20, 2009

if you’re just looking to get started in social media or deciding if it’s right for you and/or your business, he helps you ask the right questions to make your decisions. 10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

if you’re just looking to get started in social media or deciding if it’s right for you and/or your business, he helps you ask the right questions to make your decisions. 10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy.

List 96

List Social Media Case Study Wiki 96

Pam Moore

DECEMBER 11, 2016

What is included in this article and episode #228 of the Social Zoom Factor Podcast: . How to use our 2017 content marketing editorial calendar template ( download now ). The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings. Orbit Media).

Template 167

Template Templates Content NewsCred 167

Hootsuite

NOVEMBER 26, 2020

Managing your brand’s multiple social networks can be challenging. So maybe you post to all social media at once to maximize efficiency. But here’s the thing: there’s a right way to post to all your social media networks at once and a less-than-right way. To connect a profile: Click Add social network.

Social Media 145

Social Media HootSuite Hashtag Template 145

Convince & Convert

JULY 6, 2012

This episode features DJ Waldow of Waldow Social. Read on for insights from DJ and some social media news from Eric and Jim ( this week : LinkedIn and Twitter break up). Click the play button to listen here: Download the audio file: [link]. You can use email marketing to promote and grow your social networks.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Hootsuite

DECEMBER 10, 2019

As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Top 5 social media trends for 2020.

Trends 145

Trends Social Media CPA Sports 145

Convince & Convert

JUNE 25, 2014

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Your target market as a B2B company is way smaller than this and your videos should appeal to your niche rather than be broadcast to a huge, irrelevant group. Learn More Tactics!

Video 166

Video Marketing B2B eBook 166

Hootsuite

DECEMBER 9, 2020

Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. Are you using social to recreate lost customer experiences?

Questions 142

Questions Social Media Strategy Survey 142

Convince & Convert

MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. Fink Some good stuff: RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. Or is there a way to download it and open it. Adjust Staffing and Timelines. You’re ALWAYS marketing. Every search.

Marketing 123

Marketing Social CRM Conference Social Media 123

Buffer Social

OCTOBER 10, 2023

Since LinkedIn is a professional social networking platform, articulating your experience and sharing it as posts helps establish credibility in your industry to your audience. He actively shares successes, failures, and takeaways from his campaigns and industry commentary.

System 115

System LinkedIn Content Industry 115

agora pulse

OCTOBER 1, 2019

When creating your social calendar, be mindful of planning sales and promotions. Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. Your campaigns won’t go live until the designated dates as long as you set them, so there’s no risk of accidentally launching early.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

When creating your social calendar, be mindful of planning sales and promotions. Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. Your campaigns won’t go live until the designated dates as long as you set them, so there’s no risk of accidentally launching early.

Social Media 135

Social Media Small Business How To Campaign 135

Kikolani

JULY 19, 2013

The PPC Guide for B2B Professionals – Learn how B2B market characteristics can influence and inform your PPC campaigns in this PPC guide for business-to-business companies. Social Media / Social Networking. In other words, the few important problems they can fix quickly and look like geniuses.

Marketing 128

Marketing RSS Mashup SEO 128

Convince & Convert

MARCH 1, 2012

Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Click the play button to listen here: Download the audio file: [link]. Eric: We’re a B2B software company. Listen Now. ’ Jim: Really?

Social Media 140

Social Media Hubspot Software Hosting 140

Convince & Convert

MAY 20, 2010

link] #in [link] JaxPHILville RT @jaybaer: Dogs, Vampires, and Social Media Success Metrics. If your readers want to download my eBook they can do so for free at my blog. If your readers want to download my eBook they can do so for free at my blog. If your readers want to download my eBook they can do so for free at my blog.

Metrics 116

Metrics Social Media eBook Social CRM 116