Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Read on to discover our top five takeaways from the webinar. These are the very audiences with whom relationships are established.

B2B 69

B2B Social Media Strategy Reputation 69

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook.

B2B 150

B2B Social Media Brands Hubspot 150

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. Consider: You get more leads.

B2B 148

B2B LinkedIn Tips Marketing 148

Ignite Social Media

JULY 6, 2022

It’s no secret that social media is the most widely used channel to drive brand awareness. 91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . If you choose to use only one social media network for your B2B marketing, make it LinkedIn.

B2B 96

B2B Platform Social Media YouTube 96

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. 99% found unique value in this B2B marketing strategy that they did not get from other channels. What is B2B Event Marketing?

B2B 118

B2B Eventful Marketing Conference 118

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 136

Examples B2B ROI Analytics 136

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform).

B2B 154

B2B Research Twitter Marketing 154

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

B2B 132

B2B SEO YouTube Tools 132

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 124

Data B2B How To Metrics 124

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. How should b2b marketers adjust their strategies to keep up with this evolution?

B2B 219

B2B Strategy Marketing Metrics 219

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. B2B businesses need to foster a strong spirit of community to serve their clients and customers better.

B2B 121

B2B Communities Brands Loyalty 121

Social Media Strategies Summit

AUGUST 10, 2023

But it isn’t just about engagement; influencers can drive real action. To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1.

Influencer 184

Influencer Campaign Marketing B2B 184

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. What is a Demand Generation Tool? Email marketing tools offer list nurturing with segmentation and automation.

Tools 62

Tools B2B Hubspot Analytics 62

Webbiquity SMM

MAY 9, 2023

They help you stay focused on tactics that drive results and modify or eliminate those not contributing to your business objectives. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.”

Social Media 267

Social Media Tips Marketing HootSuite 267

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. That audience could lead to a breakthrough in your marketing if they engage with you. Jump to Best B2B Podcasts. B2B Growth.

B2B 62

B2B Marketing Apple Hosting 62

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9

Examples 62

Examples B2B ROI CPA 62

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 144

Tools B2B Price ROI 144

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Lead scoring models are an answer to that problem. However, in recent years, a branding toolkit can do with some upgrades.

B2B 52

B2B Tips Brands Marketing 52

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 62

Data B2B How To Metrics 62

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 62

Examples B2B ROI Analytics 62

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. But when customer preferences change daily, how do you ensure your retention strategies drive desired results? Monitor brand mentions.

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

JANUARY 16, 2024

Jump Ahead Top 5 AI Sales Tools Clari Oktopost LinkedIn Sales Navigator Regie AI Exceed.ai Harness Oktopost’s AI Capabilities to Maximize Your Social Selling Results Top 5 AI Sales Tools 1. Jump Ahead Top 5 AI Sales Tools Clari Oktopost LinkedIn Sales Navigator Regie AI Exceed.ai

Team 62

Team Tools SMS B2B 62

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. Here are seven examples of B2B brands doing Instagram marketing the right way.

B2B 158

B2B Instagram Brands Hubspot 158

Webbiquity SMM

JUNE 1, 2021

Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. Happyscribe’s subtitle generator enables you to add subtitles to your videos in minutes. What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. The 2020 buyer journey is an online journey. What about manufacturing?!”

B2B 136

B2B Marketing Construction Committee 136

Koka Sexton

NOVEMBER 9, 2022

Demand Generation Basics: What is Demand Generation and Why Do it? Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. Demand generation is an essential part of any business’s marketing strategy. Define your target audience. Use content marketing.

Marketing 92

Marketing Tourism Loyalty Organization 92

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. But, as with any marketing channel, showing up without a strategy can be fruitless.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. But first, let’s start with a definition. Image source.

Examples 165

Examples Instagram Brands Transportation 165

Oktopost

OCTOBER 10, 2022

Visibility is a key precondition when it comes to generating engagement. Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Jump to Section. Focus on Video Content.

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

MAY 22, 2018

They give you access to user-generated content that can be used to promote your brand further. participants have to like a particular post to get a chance of winning); others motivate them to provide extra information that can be further used in your lead funnel. So what can you do to avoid being a shoeless shoemaker?

Social Media 156

Social Media Tips Review SEO 156

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. 5 ways to leverage social listening for competitive analysis. Using social listening for competitive analysis offers a wealth of insights for your brand.

Analysis 118

Analysis Price Influencer Sentiment 118

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Lead generation: Focus on click-through rates, website traffic, and form submissions. In the past, simply counting likes and shares was enough, but this is no longer the case.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145