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Introducing Ello, the New Ad-Free Social Network

Bill Hartzer

Ello is a new social network that has literally exploded onto the social networking scene. Think Facebook and Twitter combined into one social media network–without all of the ads, retweets, and “likes” And there’s no algorithm behind their newsfeed or timeline. — An avatar.

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Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

SocialZoomFactor ยท Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

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The Unfriendliness of Kid-Friendly Social Networks

Socialized

Everyone’s talking about the launch of Togetherville , a social network designed to bring parents and their kids together with the goal of learning responsible social networking. It is designed to deliver to marketers an elusive group of big spenders. In other words, they are not using a social network.

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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

SocialZoomFactor ยท Buyer Personas 101 What, Why and How to Use them For Your Business. The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. What is a customer avatar. What is audience marketing.

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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, Iโ€™ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs โ€“ and Iโ€™ve found them very effective and helpful. To create your first reader avatar, youโ€™ll need to spend some time thinking and writing about a type of reader that youโ€™re either attempting to reach or who is already reading your blog.

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What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

SocialZoomFactor ยท Buyer Personas 101 What, Why and How to Use them For Your Business. Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. What is a customer avatar.

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5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be โ€œfamousโ€ or become some type of online or social marketing โ€œguru.โ€ How about called you?

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