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Influencer marketing trends across industries

Sprout Social

For this report, we conducted a survey with over 2,000 consumers and 300 influencers to get perspective on what makes influencer marketing successful and predict how the landscape will evolve. Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity.

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UK fashion influencers redefining style

Sprout Social

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. Sprout’s survey also confirms this trend as 40% of participants said they prefer to work with nano and micro influencers.

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Canada’s most trusted magazine

Sherrilynne Starkie

Canadian Living is the nation’s most-trusted magazine brand as voted a national survey of 17,000 shoppers. “Canadian Living has built that trust through authenticity, ingenuity, dedication to quality content and backing up what we say with what we do.” ” . . million readers.

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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. I want these influencers to be authentic when they talk about certain themes or products.”

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Everything You Need to Know on Real-Time Engagement Platform

The Realtime Report

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. It works in many industries, including healthcare, education, finance, and travel.

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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Influencers help organizations use these authentic interactions to build a loyal community around their brand. It’s all about authenticity and relatability.

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10 Most Effective Ways to Negotiate with Influencers

Social Media Strategies Summit

According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began. 3 Develop an authentic relationship with the influencer. Paying the expenses for a photoshoot or paying the travel costs for an influencer to attend a brand event. Gift cards to your store.