Hootsuite

APRIL 3, 2023

However, other research has shown that captions under 19 words perform better. Live video is a powerful tool for building authentic connections. Yeah, our research says between 8 a.m. Conversion increase: Besides trust and social proof, sharing UGC content helps guide buyers to purchase. Ehh… Unproven? I don’t know!

Engagement 112

Engagement UGC Facebook HootSuite 112

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Adobe leverages user-generated content to share authentic case studies that showcase their product’s value and builds brand loyalty.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

AUGUST 31, 2022

Continue your research as you find the platform that works best for you. Take a deep dive into research and review your brand’s social media data and analytics to decipher the best timing trends. Create an authentic brand experience for your audience. It’s not just what you post that matters, but when.

Social Media Management 100

Social Media Management Organization Products Social Media 100

Pixlee

JANUARY 12, 2022

Modern digital lifestyle has consumers yearning for more authentic and relatable interactions and camaraderie with like-minded individuals. It can take a while to gain traction, but taking your time builds an authentic, long-lasting connection between your brand and your customers. Make Use of User-Generated Content (UGC).

Communities 52

Communities UGC Marketing Newsletter 52

Pixlee

AUGUST 17, 2020

shoes features top performing UGC of their products on their social media and on their website to create a cohesive social experience across the customer journey. Embrace Diversity and Authenticity. million Instagram followers by highlighting diverse and authentic user-generated content from their most passionate customer.

Social Media 96

Social Media Authentication UGC Communities 96

Hootsuite

JULY 4, 2022

Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something.

Questions 106

Questions Banking Insurance HootSuite 106

Pixlee

MAY 2, 2019

From a brand building perspective, Instagram acts as a hub for market research, an advertising platform, a source for new advertising content, and a medium to personally connect with customers and fans simultaneously. Glossier might be the best modern case study in content marketing as their brand began as a blog offering makeup information.

Retail 68

Retail Authentication UGC Case Study 68

agora pulse

DECEMBER 13, 2018

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). And social media channels are leading by example.

Social Media 132

Social Media UGC Adwords Influencer 132

Pixlee

JUNE 16, 2021

Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — Studies show that young consumers are shopping online more than ever before. Shoppers Go Online.

Retail 52

Retail Trends UGC Mobile 52

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

DECEMBER 16, 2019

This can even launch into customers sharing their own content (UGC) which is the best brand endorsement you can ask for. Influencers to Promote Specific Products or Services and Encourage UGC. Customers can easily distinguish a hard sell and a lack of authenticity and will revolt accordingly.

Influencer 54

Influencer UGC Marketing Loyalty 54

Keyhole.co

SEPTEMBER 12, 2023

Run keyword research and add the relevant ones for better searchability. So, creating authentic, consistent, captivating videos should be your priority. Recent studies show that brands that participate in trends are better liked by 61% of users. Appetizing stories make your campaigns memorable.

Tips 52

Tips How To Hashtag Authentication 52

Pixlee

MARCH 18, 2019

Even more, the study revealed that 58% of brand content is not meaningful. Creating an authentic approach through the UGC from your most loyal fans is a perfect way to connect with customers. Squaw Valley & Alpine Meadows entices and entertains their audience with contests that feature action-packed UGC.

Brands 74

Brands Automotive UGC Education 74

Pixlee

JULY 10, 2017

User-generated content (UGC) is any type of content created by users of online platforms. How Does UGC Influence SEO? Consumers are actively looking for content that is unique, relevant, and trustworthy– 81% of shoppers conduct online research before buying. UGC Best Practices by Network.

SEO 47

SEO UGC Content Curation 47

The Realtime Report

FEBRUARY 16, 2017

Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. In this spirit, we are pleased to present results from the first study to help brands, retailers and agencies capitalizing on trends in influencer marketing.

Video 131

Video Retail Influencer YouTube 131

Keyhole.co

NOVEMBER 2, 2022

Besides connecting with your target audience, UGC also helps you to boost your brand awareness and facilitate more sales. According to a Stackla study, 80% of respondents stated that they trusted consumer-generated content more, and it influenced their buying decisions. One of the top brands that utilize UGC effectively is GoPro.

Engagement 52

Engagement Hashtag UGC Trends 52

Keyhole.co

NOVEMBER 17, 2023

The winners of social listening for brand reputation management From these social listening case studies, you can learn new ways to leverage online chatter and feedback to transform your business and the lives of your customers. To them, this kind of content holds more sway and authenticity than official content posts and copy from brands.

Examples 59

Examples Brands Sentiment Reputation 59

Talkwalker SM

JULY 28, 2016

Our strategy for the launch was to ensure the hashtag had authenticity and momentum before we started to align it with the global advertising campaign. of the Consumer Decision Journey Using Social Listening” #SPGLife: Starwood leverages UGC to boost website conversions. to create content for its official Instagram account.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Pixlee

OCTOBER 27, 2016

Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC fulfills this need and sparks an interest in potential customers. According to a 2015 Pew Research study, 84 percent of American adults use the Internet versus 14 percent in 1995.

UGC 40

UGC Content Statistics Hotels 40

Sprout Social

JANUARY 2, 2019

As highlighted in recent research by Cisco, video content is taking over the web at large. Embracing employee advocacy opens your brand up to new audiences and provides your brand with a much-needed sense of authenticity. Empowering customers via user-generated content (UGC). Establishing trust and transparency. Not so fast.

Campaign 111

Campaign Social Media Metrics Trends 111

Later

JUNE 12, 2019

In a way, our digital shoutouts are kind of like “mini case studies.” What to Post on Instagram #5: Share User-Generated-Content (UGC) From Your Community. In fact, according to research from Suzy , UGC is 50% more trustworthy than any other type of media! Take @summerfridays for example.

Instagram 73

Instagram UGC Feed Feedly 73

Later

MARCH 30, 2020

10: 81% Research Brands on Instagram. These days, Instagram is becoming even more important for businesses with 75% using Instagram to research a brand or product. 12: 97% of 18-29 Year Olds are More Like To Shop From UGC. A 2018 study found that 78% of Americans have found products on Facebook that they later purchased. #24:

Statistics 67

Statistics Social Media Marketing Instagram 67

Social Media Strategies Summit

APRIL 6, 2023

Research shows that young alums are most likely to donate to their alma mater when they feel very connected to the institution. Sure, influencer content isn’t exactly the same as UGC. This data suggests a significant opportunity for higher ed marketers to reach prospective students through social media-based influencer campaigns.

Education 181

Education Influencer UGC Apparel 181

Sprout Social

APRIL 11, 2017

Another advantage you with branded hashtags is the ability to get user-generated content (UGC). Research Competitors. When you’re starting from scratch, it’s a good idea to study what successful people in your industry are doing. Don’t just look at the individual pictures, study the grid as a whole.

Hashtag 111

Hashtag Instagram How To Journal 111

Pixlee

JUNE 7, 2021

Don’t forget to post User Generated Content (UGC), which will drive more eyes to your content and empower your audience to post more such content endorsing your brand and products organically. So, amp up your engagement game, and humanize your brand through authentic and active communication. Image source. Image source.

Instagram 52

Instagram Hashtag Feed Feedly 52

Sprout Social

OCTOBER 13, 2022

According to a Stanford University study from 2016, the chances of going viral are one in a million. According to Sprout’s research, you should post across all your platforms no more than 11 times per day. All about the “a” word: authenticity. The UK bakery, Get Baked , oozes authenticity. sproutsocial.

How To 138

How To UGC Authentication Campaign 138

Sprout Social

FEBRUARY 22, 2024

Competitor analysis Studying your competitor’s influencer marketing strategy is a bit like observing your older sibling. Look for a tool with competitor metrics so you can study your competitors’ influencer marketing strategy and optimize your campaigns accordingly. You learn to do what they did, but better.

ROI 98

ROI Analytics Influencer Campaign 98

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Keyhole.co

AUGUST 10, 2023

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. Case studies Nothing shouts credibility louder than a well-executed case study. Share user-generated content to build credibility and authenticity.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. Case studies Nothing shouts credibility louder than a well-executed case study. Share user-generated content to build credibility and authenticity.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Buffer Social

JULY 31, 2023

Here are some examples of evergreen content that you can try: How-to guides Frequently Asked Questions (FAQs) Case studies/Testimonials An 'Everything You Need to Know About…’ post View this post on Instagram A post shared by Buffer (@buffer) 4. UGC comes in many formats, including images, videos, reviews, and testimonials.

Social Media 81

Social Media Strategy UGC Meme 81

Pixlee

FEBRUARY 15, 2021

Truth be told, this is an excellent strategy to boost awareness of your brand within your community and gain valuable, authentic user-generated content (UGC) in the process. Later, we will touch on how you can repurpose this UGC for marketing campaigns after a contest ends. Posting too frequently.

Social Media 93

Social Media UGC Authentication Discount 93

Sprout Social

OCTOBER 13, 2021

And they’re taking heed: Research conducted by the Harris Poll on behalf of Sprout Social found that 73% of businesses are currently selling on social media platforms, and another 79% plan to within the next three years. But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent.

Buy 134

Buy Brands Apparel Content 134

Keyhole.co

NOVEMBER 2, 2022

According to studies, videos on Instagram receive 2x more engagement , and posts with videos receive 38% more engagement than images. Contests and giveaways are effective because they encourage authentic user engagement, enabling your audience to get to know your brand better. Research and leverage trending hashtags.

Engagement 52

Engagement Instagram Tips Hashtag 52

Sprout Social

APRIL 20, 2020

According to a study by EAB , about 30% of the 9,500 surveyed students had reached a university website through the school’s social media channels. A lack of continuity can make your university seem disingenuous and unorganized, and nobody wants to work or study at a school that comes across as confused about its identity.

Brands 117

Brands Social Media Education How To 117

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Skeepers Skeepers is a platform dedicated to helping brands get user-generated content (UGC) for their online presences. However, creating a successful influencer marketing program involves a lot of work.

Influencer 96

Influencer Campaign Platform Marketing 96