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How Instagram Has Taken Over Tourism Marketing

Pixlee

These popular sights have long been the fodder for traditional destination marketing strategies. . But today, you can’t form an effective tourism marketing plan without it. What makes this particular social network unique when it comes to tourism and marketing? Geo-Tag Tourism. The mountains of Cape Town.

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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. But what is community-driven marketing and how can brands use it successfully?

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How the Travel Industry is Recovering in 2021 with Influencers

Pixlee

Travel and tourism took a major hit in 2020. A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Over 2020, the travel industry lost approximately 1.3 trillion dollars in export revenue. Influencers to Build FOMO .

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. But how did they hit the marketing bullseye with their social handles? Such marketing leverages the audience’s desire for out-of-the-box experiences and becoming a part of something bigger.

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Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. Want to learn more about our experience in the travel and tourism industry?

Travel 94
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How to define and share your core brand values effectively

Sprout Social

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. Embrace Accountability.

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Nine Brands We Can Learn from in Uncertain Times

Pixlee

But doing that tactfully and authentically is often easier said than done. Breckenridge Tourism Office . While travel and hospitality companies have been hit disproportionately hard lately, this local tourism bureau has begun sharing stories of local businesses giving back. Sennheiser .

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