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Six Reasons to Practice Social Media Authenticity

Spin Sucks

The popularization of social media has created two very different environments. On one hand, social media has produced a world of  vast connectivity. Social media has offered people unconfined opportunities to tap into conversations that were once hidden. Social media has offered more power in the form of selection, engagement, and response.

Six Reasons to Practice Social Media Authenticity

Spin Sucks

The popularization of social media has created two very different environments. On one hand, social media has produced a world of  vast connectivity. Social media has offered people unconfined opportunities to tap into conversations that were once hidden. Social media has offered more power in the form of selection, engagement, and response.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Stats 1.65

How To Gain Value From Social Media Feedback


Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent. Read our previous post Social Data Is An Important Key.

Simply Authentic Branding

Blue Focus Marketing

Keeping the brand simple makes it easier to be authentic with the consumer. Keeping the brand simple makes it easier to be authentic with the consumer. “We say to our clients ‘…Let’s sit down and talk about the kind of products, the kind of services [and] interactions that you want to have with your customers… How does that all need to change in order to make this direction a reality?”

This Week in Social Media – 4/24/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Most users are cross-platform device owners that use different media simultaneously.

Key Points for Local Market Activation on Social Media for International Brands


Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets. This opportunity also brings a big challenge to the table; the challenge of controlling and maintaining product perception worldwide across new social media marketing channels.

Copyblogger Brian Clark on Authenticity, Klout and Google+

Geoff Livingston

Founder Brian Clark started the company as a blog in 2006, and has expanded it to become a media company that helps businesses grow through social media and online marketing. After Jennifer Leggio’s Forbes piece on authenticity ran last month, we began discussing some of the articles points, and have no expanded our conversation into a full-on interview.

When Silence Is Golden On Social Media


Many brands have had to learn the hard way that during a national disaster or tragedy, it is often best to step away from social media. In a recent interview, Cole said he uses his personal social media accounts in such a manner because, in his eyes, he is “creating intelligent, thoughtful dialogue on important social issues.”. But at what price?

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. ROI remains a contentious issue, but in at least a few areas best practices began to emerge.

The Must-Follow Principles of B2B Social Media Success

Convince & Convert

How an internally driven social plan (versus externally created) leads to a trustworthy and speedy network. Why “social” means “democratic” when it comes to structure. How letting down your competitive guard leads to a successful B2B social presence. Why B2B social exists in more than just the Marketing/Communications Department. Orca Social.

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What’s the right balance of personal and professional in social media?

Janet Fouts

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. If you’re using social media for your business, know this. See, you can’t fake authentic interest. butterfly!!!&#. Ask questions.

How to Manage Issues on Social Media


Everything is closer and goes faster in the world of social media. Sometimes you don’t have to have enemies to get issues. Spelling mistakes, incorrect facts, or unhappy customers can turn into a big issue, and worst of all a crises that can damage your company and it’s reputation. People on Greenland can respond to a thread written in Madagascar within seconds.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch. Well done!

18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!

Blue Focus Marketing

Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best advice for small businesses to increase their social media networking?” Carri Bugbee ( @ CarriBugbee ) – Founder, strategist & writer – Big Deal PR + Social Media : Make sure your employees mention your social profiles to customers. Spell it out.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? That said, such a broad determination means you can be a social media marketer and not know it.

Four Social Media Game-Changers to be on the Lookout For


This dependency on mobile technology is largely driven by our addiction to social media networking, underpinning the single biggest trend affecting marketers in the coming year. This supports Australian figures, with the Australian Communications and Media Authority (ACMA) finding that one in five Australians now access the internet only via smartphone. Social Media

What Is Your One Big Truth About Social Media?

Diva Marketing Blog

Twitter, Facebook, Linkedin, Pinterest and other social networks changed how we think about "social media" from those long ago days of the blogosphere. However, I wondered if the "truths" of social media also changed. . Is social media still about people-to-people conversations or is monetization the focus? What does authenticity mean in 2013?  .

How PR Pros Are Using Social Media for Real Results

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! confused)?

Mix of Social Media Trends 2011

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media.   Is Social Media Killing the Brand Web Site?

You Really Can’t Afford to Commit These Seven Social Media Sins Anymore

Simply Measured

According to the 2016 Social Media Marketing Industry Report , at least 90% of marketers want to know the most effective social tactics to engage their audience. This is awesome news, because it means that the overwhelming majority of marketers know that it’s not enough for them to just “do social”–they have to do it right. Sin #2: Not Being Authentic.

7 Step Secret Sauce Recipe For Social Media Success

Diva Marketing Blog

Me: So I told him the 7 Step Secret Sauce Recipe For Social Media Success. Building a personae of people you want to reach helps to go beyond traditional demographics to including digital/social behaviors. . 3. Consistency Over Time/Social Platforms - To be The "go to diva or divo" - post several times a day about trends, hard to find information, hot tips, industry news.

8 Ways Businesses Should Use Social Media


Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. There are many free ways to monitor what people are saying about your company through social media, including the following: Google Alerts.

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. Together, these people have been involved in social media as long as anyone else and discovered tactics to help you get the most out of the services. StumbleUpon is one of the most forgiving social sites. Twice.

How Social Media Weaves Its Way Into Your Life

Social Media Network Marketing

Social Media enables you as the Page Admin and Community Manager to connect with individuals on a one-to-one level. Just years ago it would be difficult for a common man to be heard and listened to by brands and business houses, Social Media has made it feasible for heads of an organization to dip into real time conversations and know where their brand and business is going, or not going. In comes Social Media and the gravity of the situation turns on its head. criminal activity is tracked and Social Media communication stands as evidence for the court.

A Social Media Gift of Little Miracles

Diva Marketing Blog

Nope, it's not a new social commerce strategy. Fast forward 65 years into the future and we struggle with similar issues of how to provide value for our customers. Unlike the impact of Macy's initiative, social media impact reaches beyond just one customer. believe that as we learn how to use social media it will change how we conduct business. together.

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Social Media Monitoring Tools Comparison Guide

blogs, forums, social networks) and responding to relevant posts is an effective strategy for organizations looking to: understand brand perception from internal and external audiences, connect with buyer personas , increase visibility online, establish thought leadership , provide value to their online communities and become familiar with how target audiences interact online. What Next?

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Social Media Marketing Tips, Tactics and Guides. s, 50?s,

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. Tweet this.

Top Marketing Trends for 2013


Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on social media to research and make buying decisions and for customer service issues. This should be the year that your small business becomes confident and adept at social media. Pick the specific platforms that make sense for your business.

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The Social Organization: Social Media Metrics

The Social Organization About Rachel Social Media Metrics Social Media Examples Enterprise 2.0 Ill start adding some posts that I think address this issue nicely. think network theory, social dynamics and complexity needs something completely different as metrics - a hole new mindset. great jumping start for social media metrics.

The Klout Story – Part 1 – Are You Reading Between The Lines?


There are many concerns and questions being raised daily on social media. will do so with integrity, honesty, transparency and authenticity. Klout measures the raw action acted upon by my content shared within Social Media. Klout & Privacy Issue. Klout and Twitter both need to better define their registration processes and privacy issues. Klout.

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CEO Today: Interview with the co-founder of – Brian J. Kent

Social Media Citizens

As a Brooklyn-born, engineer by schooling, world traveler by preference, visionary by self-proclamation, Brian is a proponent of social media, travel and new technology bridging the two. beta client. G: Where should social media be integrated by start-ups? For consumer-oriented start-ups, social media makes sense for customer service provided you can be responsive.

Who Cares More, Coke or Pepsi?

Geoff Livingston

Much has been said about Pepsi’s falling market share and its social media driven Refresh cause marketing effort. Extremists have dubbed Pepsi Refresh as the iconic symbol of failure for social media as a marketing mechanism. Like many conversations about social media, this view is too simplistic. Image by Orin Zebest. The hare loses to the tortoise.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

pre social networks, who you were was confined by space and time. asked five successful women if they would share their opinions and use of personal "social media" branding. In  Part 1 of Social Media Can "Help" Build & Promote Your Personal Brand  Amanda, Em. Em Hall  - Communicator who specializes in digital strategy, social media, and online marketing. 

Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!

Pam Moore

There are far too many “experts” preaching their “get rich quick schemes” or touting that “Facebook marketing is free,” that it unfortunately gives even smart marketers new to earned, owned and paid media such as Facebook advertising a false sense of understanding what is truly required to achieve measurable success and results. You Are the Media!

How Do You Take The "Fear Factor" Out Of Social Media?

Diva Marketing Blog

Before there were books or conferences about social media. We learned from each other. I can not think of a more generous group than those who live in the social media world. So I did what any good social media marketer might do, I tapped my social networks. Question: How do you take the "fear factor" out of social media? Enjoy! Tsufit.

What You Didn’t Know About Snapchat’s Power for Social Good

Convince & Convert

For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES). As Director of National Media Accounts for the Ad Council, I work with Snapchat to build social impact partnerships that raise awareness of critical issues in America. For any social impact campaign today, building awareness on social media is critical.

All Apologies

Twist Image

Social Media actually makes communications a whole lot trickier. While there's no saying that the lawsuits won't happen regardless, the way a corporation is structured and the way the legal system works forces a very non-Social Media approach to happen. You see, as much as brands talk about authenticity, transparency and being open, it's a hard thing to do when instances like this transpire. It's going to be a long, hard road for Sony (or any company facing issues like this) to come back from. social media. Tags: authenticity.